Saif Arfaj

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How to Make Instagram Followers Buy Your Product or Service

Last week, I was discussing Instagram strategies with a colleague. Naturally, the conversation flowed from building followers and engagement to …

Marketing

5 things you should remember if you're a young boss with older employees

You are likely to be in charge of people who have a range of different skills, different personalities, and different ages.<p>At some point, you'll probably have to manage someone who is older than you. This can get a little awkward to say the least.<p>According to Juliet Hailstone, senior product …

Employee Engagement

The Best Days and Times to Send Your Email (Infographic)

Here are some tips to help you boost your email marketing efforts.<p>From creating copy to the best time to hit send, email marketing is not an easy task, but there are certain things you can do to help make your campaign successful.<p>If you really want to get your email opened and read, one of the most …

This Is The Cold Email I Used to Connect With C-Level Execs at 22 of the World's Biggest Companies

With little more than a subject line and a body, I was able to establish rapport, build a client base and generate revenue for my company.<p>Sending a cold email can make you feel like a scientist searching for alien life -- once it shoots out into the ether, the chances of ever hearing a response are …

HEDGE FUND READING LIST: Hundreds of investors say these 10 finance books are must-reads

GuilhermeMesquita/Shutterstock SumZero, a social network for buyside investors, asked its members to share their favorite investment books in their user profiles.<p>The list is based on 1,120 responses, and ranked from least to most recommended. You can consider it a hedge fund reading list.<p>The books …

Investing

9 Actions Successful Leaders Take Daily That Speak Louder Than Words

Leadership is not a pose or a title but the willingness to take responsibility and give credit.<p>How can you spot a leader?<p>Is it because they have a nametag that proudly displays “Manager.” Are they the founder of a startup? A superintendent? Politician? Head coach of a baseball team?<p>If you noticed a …

Want to Create a Trail-Blazing Social Media Campaign? Here Are 13 Tips From Brands like Airbnb, Coca-Cola, and Starbucks

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis.<p>Unlike your ongoing social media …

Online mattress retailer Eve Sleep valued at £140 million in stock market IPO

Eve said on Monday that stockbroker Peel Hunt had successfully raised the sum for the company, with shares set to start trading on AIM on Thursday. Business Insider first reported that Eve was seeking to raise £35 million in a stock market listing last month.<p>The company, founded in 2014, says the …

Venture Capital

These Will Be the Most Popular Vacation Items of the Summer

Summer is officially 35 days away, which means you probably have a trip or two booked within the next few months. If not, leave it to Revolve's …

Clothing

10 lessons from Tim Ferriss that took him a decade to learn

It inspired me to start a business that gives me the time, mobility, and income that I want — instead of being trapped in a 9 to 5.<p>It's the book I most highly recommend because of how it's changed my life and the lives of just about everyone who reads it.<p>I had the opportunity to attend an exclusive …

Self-improvement

What You Can Learn From This Angel Investor's 5 Rules of Investing

Whether you're an entrepreneur thinking about where to place your next investment or a passionate startup seeking capital funding, understanding these rules can make a big difference.<p>Throughout history, startup capital has driven the growth of major brands we’ve come to know and love today. Take …

How Two Entrepreneurs Created a New Real Estate Culture

Sam Khorramian and Oliver Graf give us their three tips on what to do when an enterprise goes south, and how you can turn your vision into a reality.<p>After years of honing their craft as master salesmen, Sam Khorramian and Oliver Graf have turned the business of real estate on its head by …

118 startups to add to your Bootstrap Alley checklist

Located in the heart of Tech in Asia Singapore 2017’s conference floor is Bootstrap Alley, our signature startup exhibition where hundreds of …

Artificial Intelligence

Bedly raises $2.7 million to make renting an apartment a little less horrible

Craigslist is great for serial killers and spear-phishers, but less than ideal for anyone looking for housing.<p>As a platform for renters, Bedly aims to take some of the pain out of the housing-rental process — and it’s hoping that’s a draw for landlords too. Co-founded by Martin Greenberg, formerly …

3 dashboards marketers can use to measure their efforts

How many business tools do you have open in your web browser?<p>Whether you work for a small business or a nonprofit organization, you probably have …

Suitcase GPS? Scented bags? Collapsible sunglasses? The latest travel gadgets.

At the International Travel Goods Show, held this month in Las Vegas, I saw the future of travel. We will always know the whereabouts of our checked luggage. We will sleep as comfortably on planes as kittens in a basket. And we will never again experience the horror of watching our gadgets power …

Shopping

Learning These 7 Tough Skills Will Immediately Improve Your Entire Life

<b>These essential skills are never</b> <b>taught</b> <b>in school, but they will</b> <b>pay dividends</b> <b>for</b> <b>your entire life.</b><p><i>“Anyone who stops learning is old whether at 20 or</i> <i>80.Anyone</i> <i>who</i> <i>keeps</i> <i>learning stays strong.” — Henry Ford</i><p>We often focus only on learning skills that are directly pertinent to our jobs during the busy …

Want to Become Successful? Avoid These 9 Toxic Personalities

Being around this type of negative energy will only drag you down.<p>Since Spring has finally sprung, it's time to do a little spring cleaning. And what better place to start than with the people in your life?<p>This has been something I try to do each year. While it's not always easy, it's necessary for …

Self-help

Who’s Behind the Flurry of Influencer-Backed Beauty Brands?

A handful of private label companies — with a focus on speed, agility and new marketing models — are making a lucrative business of birthing …

10 marketing books to read in 2017

Reading a lot won’t necessarily make you a great leader, but it seems great leaders tend to read a lot with rare exceptions. Great leaders read …

How to Get Started in Ecommerce for Less Than $100

Follow these four steps to save yourself a lot of time, money and headaches.<p>Writer, entrepreneur and university guest lecturer<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Starting an ecommerce business can be stressful.<p>Not because it's difficult, but because there's just <i>so</i> much …

Google AdWords

How to Create Instagram Lead Ads

Do you advertise on Instagram? Want more leads? Instagram lead ads let you collect valuable contact information from potential customers without …

Marketing

Why Some Startups Succeed (and Why Most Fail)

There is a consistent set of factors that lead to startup success and failure.<p>Founder & CEO of QuestFusion<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Over the last two decades of building and running businesses, and the last couple of years working full time with dozens of startup …

Entrepreneurship

3 Strategies to Nail Before You Launch Your Social-Media Campaign

Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.<p>When I talk to small-business owners, they often tell me they're “doing” social-media marketing. I’m always glad to hear this, …

Marketing

Real Estate Crowdfunding: 3 Trends to Watch in 2017

Real estate crowdfunding continues to be a dynamic and ever-evolving industry, growing to an estimated $3.5 billion in 2016. By 2025, the crowdfunding industry as a whole is anticipated to be valued at more than $300 billion and online real estate marketplaces are primed to capitalize on that …

Venture Capital

Unicorn Investors: The Top 5 Firms With the Best Record

For entrepreneurs, especially those with a focus on mobile-first, looking to get funding, here are the top investors to keep an eye on.<p>Freelance Copywriter and Content Strategist<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Unicorn. Few words are as celebrated in the tech world -- …

Venture Capital

How Much Should Small Businesses Spend on Digital Marketing in 2017?

A few decades ago, marketing and advertising meant putting up bill boards and buying radio or TV placement ads. A company’s marketing budget was …

Marketing

10 Software Products Helping Small Businesses Achieve 10x Growth in 2017

You know that myriad of little tasks that eat time? Automate them. Here are the tools to help you do that.<p>Co-founder of Hostt<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Running a small business takes a great deal of time. Even once entrepreneurs can begin building a staff, they …

Small Business

7 TED Talks That Will Inspire You to Succeed

Success comes to those who look for it, not to those who wait for it.<p>Everyone wants to succeed, but not everyone knows how to succeed.<p>There are many things that will help us go the distance, but few are as empowering and inspiring as a TED Talk.<p>Listening to a TED Talk is a great way to gain …

TED Talks