Sahail Ashraf

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Why 'Smarketing,' or Integrated Sales-and-Marketing Strategy, Is the Future for Small Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Last week, I was asked a thoughtful, if slightly provocative question from an enterprise-sales candidate I was interviewing: "What’s your quota?" he queried. But I wasn't put off. As a former VP of sales-turned-CMO, I absolutely loved the …

Marketing

Is Content Curation Ethical? Lessons From 100+ Million Curated Posts

Ever since we started to work on Scoop.it, we’ve had this question: is it fair to use other people’s content for your own good: in other words, how …

The Powerful, Unique Way Neil Patel Uses Content Curation to Create Irresistible, Viral Blog Posts

I am about to tell you how Neil Patel went from <b>reselling car parts</b> to becoming one of the top names in content marketing.<p>And he did it by using <b>an</b> …

This Week in Content Marketing: Social Media Isn’t Dead, We’re Just Using It Wrong

<i>PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both</i> <i>iTunes</i><i> and</i> <i>Stitcher</i><i>.</i>In this week’s episode, Robert and I disagree with an …

Marketing

The Beginner's Guide to Successful Business Blogging: 6 Steps for Blogging ROI

Welcome to the world of business blogging, where competition is hot, rules are plenty, and content is currency. As a marketer myself, ROI is what …

Marketing

The 13 Tools You Need to Build a Content-Marketing Machine

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A whopping 76 percent of marketers plan to increase their content-marketing budgets in 2016, according to Curata. Really, though, this growth isn’t that surprising, given that most companies realize content marketing is a key strategy for …

Marketing

Keep Your Content Marketing Interesting

If you think content marketing is not for your industry, think again. Here's how you can make it work even in dry and technical industries.<p>Content …

A Simple (But Often Overlooked) Source of Content Marketing Insight

Content marketing has gone mainstream. In 2014, the Content Marketing Institute and MarketingProfs revealed that 86 percent of B2B companies and 77 …

Marketing

Site Cleanup For SEO, WordPress Plugins For Business, Content Marketing Tips, #Speedlink 36:2015

Hi everyone, hope you all had a great and productive week! How old is your blog or site? How many pages do you have? If you have been around for a …

Marketing

A 17-Point Content Marketing Checklist Proven to Boost Your Engagement

Content marketing is a proven strategy for generating leads, increasing sales and building engagement with your customers. If you’re still skeptical, …

Marketing

Will Artificial Intelligence Kill Content Marketing?

“Humans, who are limited by slow biological evolution, couldn’t compete and would be superseded [by artificial intelligence].”<p>– Professor Stephen …

How to be a Content Marketing Pro in Just a Few Hours Each Week | Small business news; tips; networking

November 2, 2015<p>Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …<p>Sponsored By …

How to fix the $50bn problem in B2B content marketing

<b>Unused content in B2B digital marketing will soon be a $50bn problem for the industry and for CMOs keen to prove ROI.</b><p>We’ve all read the stats and …

Marketing

5 Tips For An Effective Mobile Content Marketing Strategy

Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile …

Marketing

Think Like A Thought Leader: 6 Tips from Kevin O'Rourke

Thought leaders are the go-getters, the forward-thinkers, and trusted sources of information that bring innovative ideas to the table and turn it …

How This Agency’s Completely Blank 4-Minute YouTube Video Got 100,000 Views

Still obsessed with YouTube views as the key metric for knowing whether a video really connected with your audience? Not so fast, says ad agency …

Advertising

How to Create a Social Media Marketing Plan

Shares 12K<p>Do you want to make personal connections with your customers on social media?<p>Interested in better ways to address their wants and needs?<p>The …

How to Build a Content Strategy

When businesses approach us for blogs, strategy is always a sticking point. Often, business people find it difficult to formulate titles, or run out …

20 tools to help you craft irresistible infographics

Imagine helping people digest 1,000 words' worth of information in a few seconds.<p>Readers want quick access to information, and infographics are a …

How to Use Periscope to Drive Business for Your Brand

Video is only getting bigger in terms of digital marketing, and if you're looking to drive engagement and brand awareness through live-streaming …

Marketing

Are You Missing the Most Important Audience for Your Content Marketing?

<i>All the world’s a stage, and all the men and women merely players; they have their exits and their entrances; and one man in his time plays many</i> …

Marketing

Here Are the 12 Best Facebook Marketing Campaigns From the Past Year

The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award …

Advertising

Publishers Have Begun Prepping For Facebook's Instant Articles Launch

Newsrooms have begun readying content for the coming Instant Article ramp up. With some publishers planning on launching 30 to 40 articles each day, …

Facebook Is Catching Up To YouTube In Video Advertising Arms Race

With an estimated 2 trillion video views compared to YouTube's 3 trillion in 2015, Facebook stands to be an even stronger rival for ad dollars.

How To Use Video Content To Generate, Qualify And Score Leads

Video might require an investment, says columnist Michael Litt, but it can give you key insights into your audience, which will ultimately lead to …

Protechmedia – Web Design Torbay

we are the<p>Creative agency<br>with a passion for design<p>Protechmedia is an advanced creative agency based in Torbay, South Devon. Specialising in graphic …

Web Design

What is the definition of content marketing? Agency bosses give their verdict

<i>The acquisition of King Content has again bought the issue of content marketing into the spotlight and what it really means for marketers. Its very</i> …

Infographic: The 75 Essential Content Marketing Stats You Need to Know

The 75 Essential<p>Content Marketing Stats You Need to Know<p>Everything from budgets to metrics to effectiveness.<br>Here’s what’s happening with content …

Marketing