In reviewing your latest digital marketing strategy, perhaps you feel like you’ve dotted all your i’s and crossed all your t’s, yet you’re still not ranking as high as you’d like. You’ve optimized the
Word-of-mouth communication is as old as humanity itself. People have always looked to individuals they trust and believe in to form opinions and conclusions about something or as role models for behavior.
Using social media to promote and advertise for brands used to be a forward-thinking strategy. Social was the future, and early adopters were rewarded for jumping on the bandwagon when they did. In the
A high-tech box can now read your health conditions wirelessly. A professor at the Massachusetts Institute of Technology has developed a device that can monitor your health using radio signals and machine
I’ve said it hundreds of times, and I’ll say it again. In order to be effective in attracting and retaining customers today, brands need to take an omnichannel approach. With media saturation at an all-time
The artificial intelligence (AI) industry has been leading the headlines consistently, and for good reason. It has already transformed industries across the globe, and companies are racing to understand
Over the last years, companies have reaped the benefits of embracing data-driven methods. The data 2.0 strategy will be driven by new AI techniques like deep learning, reinforcement learning, and Bayesian
Getting Value from Machine Learning Isn’t About Fancier Algorithms — It’s About Making It Easier to Use
Machine learning can drive tangible business value for a wide range of industries — but only if it is actually put to use. Despite the many machine learning discoveries being made by academics, new research
For my fans and followers, this list may be familiar territory, but that doesn’t mean you are successfully applying the advice to your business—and, more important, the list can be a reference point to
Time feels real to people. But it doesn’t even exist, according to quantum physics. “There is no time variable in the fundamental equations that describe the world,” theoretical physicist Carlo Rovelli
One hundred and sixty years ago, at a time when the light bulb was not yet invented, Karl Marx predicted that robots would replace humans in the workplace. “[O]nce adopted into the production process capital,
When businesses identify a problem that can be solved through machine learning, they brief the data scientists and analysts to create a predictive analytics solution. In many cases, the turnaround time
One of the most interesting things I discuss in my book Mapping Innovation is what I call the new era of innovation, which will create profoundly new technologies, classes of data and business models.
History has a tendency to repeat itself, and with digital marketing in particular, there is a pattern of disruption. After finding that B2B organizations are not getting the most value out of the old marketing
In the eyes of “experts,” when it comes to blockchain, there is often no middle ground — it will either be boom or bust, nothing in between. I for one have become a big proponent of blockchain technology,