Sagar Patil

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Oath India vice president Gurmit Singh on being competitive on mobile and reviving its cricket app for India

For Oath, a Verizon subsidiary created after merging AOL and Yahoo, India is one of the key markets. It aims to reach 2 billion users by 2020 and, …

Advertising

How a Marketing Firm You’ve Never Heard of Knows Exactly Where You Shop and When

“Snap into a Slim Jim,” Macho Man Randy Savage bellowed from TV sets during the 1990s, as a pitch-perfect character for the meat stick brand. In an …

Advertising Industry

Why AutoML Is Set To Become The Future Of Artificial Intelligence

When businesses identify a problem that can be solved through machine learning, they brief the data scientists and analysts to create a predictive analytics solution. In many cases, the turnaround time for delivering a solution is pretty long.<p>Even for experienced data scientists, evolving machine …

Machine Learning

13 types of videos that could power up your business

You’ve been thinking about investing in video content, but you’re not sure where to start.<p>Video is certainly worthy of investment, but it’s important …

Marketing

We're on the Brink of a New Era of Innovation. Will You Survive It?

It's better to prepare than adapt because, by the time you see the need to adapt, it may already be too late<p>One of the most interesting things I discuss in my book <i>Mapping Innovation</i> is what I call the new era of innovation, which will create profoundly new technologies, classes of data and business …

Innovation

What Is The Future Of Digital Marketing?

History has a tendency to repeat itself, and with digital marketing in particular, there is a pattern of disruption.<p>After finding that B2B organizations are not getting the most value out of the old digital marketing playbooks, our company decided to create digital marketing frameworks. These …

Marketing

How blockchain will disrupt Google, Apple, Amazon, and Facebook

In the eyes of “experts,” when it comes to blockchain, there is often no middle ground — it will either be boom or bust, nothing in between.<p>I for one have become a big proponent of blockchain technology, especially the crypto-economics used to jumpstart powerful network effects.<p>But with so many …

Social Media

How Technology Will Continue to Refine People-Based Marketing

Ever since “people-based marketing” was introduced at Advertising Week in 2014, it has become a strategic imperative for almost every brand. Fortune …

Marketing

Media Audiences Know What They Like. Are Brands Listening to Them?

Social media is an integral part of media brands’ marketing and promotion. But accurate measurement and analysis remain a significant pain point in …

Public Relations

Want to Be Memorable on Social Media? You Need to Create a Brand Kit--Here's Why

Making sure your brand is memorable on social media is easier than you may think. Here's one simple strategy to ensure you stand out.<p>Remember the "good old days" when simply being present on social media was enough to stand out from the crowd? Unfortunately, today is a hell of a lot different. As …

Public Relations

'Indian IT is headed off a cliff'

Technology entrepreneur and academic Vivek Wadhwa, one of Silicon Valley's most respected voices, says we are approaching a future of abundance in …

Mobile Marketing: Gaining Dominance by Leveraging Engagement

With smartphones increasingly being used as consumers' No. 1 access to the Internet, mobile is gaining sophistication as a viable marketing channel

Marketing

How to Optimize Mobile Marketing for Brick-and-Mortar Businesses

<i>(Editor’s note: This post originally appeared on the Infusionsoft blog. Read the original post here.)</i>Does your brick-and-mortar business offer …

Marketing

Outdoor Voices Promotes Its AR App at SXSW to Get People Outside—and Shopping

For a company whose slogan is “Doing Things,” Outdoor Voices couldn’t have picked a better weekend with great weather to promote its new augmented …

Augmented Reality

Accretive Media, a New Cutting Edge Programmatic DOOH Ad Platform, Joins DPAA

<b>NEW YORK</b><b>, March 12, 2018</b> – DPAA, the leading global organization for everything digital out-of-home, announced today that Accretive Media, a …

As the Lines Blur Between Agencies and Consultancies, New Shops Are Taking a Hybrid Approach

After years of headlines about consultancies eating ad agencies’ lunches, the two groups are increasingly starting to look alike.<p>Since everything in …

Advertising Industry

How To Create A Pitch Deck

The pitch deck is a presentation that entrepreneurs put together when seeking a round of financing from investors. On average pitch decks have no more than 19 slides.<p>Ultimately founders need two different sets of pitch decks. One version will be with a lot of text and information which will be …

Venture Capital

Micro-Influencers: The Marketing Force Of The Future?

When one thinks of social media influencers, who comes to mind? Is it a group of the most highly-followed social media stars with millions of followers or is it someone more approachable and relatable, with a smaller, yet immensely dedicated following? If it’s the latter, they are likely …

Public Relations

How To Turn Data Into Actionable Strategies

Business intelligence is more than analytics and reporting. It could help you turn data into action.<p>So your organization has a big vision and uses that vision as the North Star for guiding strategic decisions. But when you're only deploying against vision with no data to back it up, you're flying …

Big Data

How Can QA Help the Hospitality Sector Embrace New Technologies?

The recently held Hospitality Expo 2018 in Dublin got an overwhelming response and was attended by people across diverse categories – Directors, …

You Can Create a 6-Figure Business With These 8 Simple Steps

One of the most important things for entrepreneurs to figure out once they start a business is how to make money. Not just a few hundreds every now and then, but a six-figure revenue consistently.<p>I recently spoke to Jenn Scalia who’s been able to do just that. She’s an online visibility coach and …

Marketing

In 10 Years We Won't Have Blockchains

<i>Will Murphy is the vice president for blockchain at of Talla.com, the company behind Botchain, a blockchain for managing autonomous intelligent</i> …

Blockchain

Digital Advertising Trends

The digital advertising industry shows few signs of slowing down, according to a paper by Brian Finnerty for MarinSoftware, presenting Industry Data …

Will audio kill the video star in 2018? The competition is hotting up

In 1979 the Buggles recorded the iconic record, and undisputed earworm, <i>Video Killed the Radio Star</i><i>,</i> the original version of which has been listened …

Linear Regression in Python with Scikit-Learn

There are two types of supervised machine learning algorithms: Regression and classification. The former predicts continuous value outputs while the …

Blockchain Explained: How It Works, Who Cares and What Its Future May Hold

Best known as the immutable database that runs underneath cryptocurrencies like Bitcoin and Ethereum, blockchain is poised to play a critical role in …

We went to Victoria's Secret to see the risque photos in stores that moms of teenage girls are freaking out about — here's what we found

There's a big disconnect between Victoria's Secret's businesses, and it's putting some customers off from shopping at the store.<p>The company has two main lingerie brands: Victoria's Secret lingerie and PINK. The first claims to offer "the sexiest panties and lingerie," and the latter, apparel and …

Fashion Modeling

Unilever's influence looms large as Dollar Shave Club launches in the UK

As it makes its first push into the UK market, Dollar Shave Club is trying to navigate the tricky terrain of marketing itself like a startup despite …

Affiliate Marketing Beginners Avoid These Mistakes

Affiliate Marketing Beginners Avoid These Mistakes with simple fixes. The key is to work smart, not hard. You know that old saying “nothing ventured …

Small Business

Is it time to reposition positioning?

Quick! What’s the difference between a positioning statement and set of brand values?<p>Or a value proposition and a brand’s DNA?<p>What about a brand …

Profit