Sadida Fatin Aruni

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The Role of Neuromarketing for Market Research

Neural Sense™ Coca-Cola Case Study

Goodbye 'Growth Hacking.' Hello Neuromarketing.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Using neuromarketing, marketers can study a person’s brain activity to see his or her response to marketing stimuli. Nueromarketing is not new, but has recently become even more widely adopted by larger brands. Nielsen's investment in …

The Brain

Here Are the Best Movies of 2016 So Far

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Detechter

How to stop wasting time online and make space for creativity

If most of us, myself included, were completely honest about our balance between consumption and creation, we’d see that it’s pretty out of whack. We consume far more than we create, when it should be the opposite. Every day our consumption diet includes some combination of articles, emails, social …

Social Media

Logo Design Psychology

Learn more about Logo Design Psychology and Colour Theory to improve the effectiveness of your Graphic Design projects in Communicating with …

Logo Design

3 Powerful Steps to Write Your Brand Story

Effective storytelling can make all the difference as you create your company's brand.<p><i>John Cinquina, an Entrepreneurs' Organization (EO) member from Perth, Australia, is the CEO of Red Meets Blue Branding--a brand strategy agency--and the author of</i> Build Great Brands<i>. We asked him about the best</i> …

24 Things You Need to Do to Heal Your Life From Anxiety

1. The opposite of addiction isn't sobriety, it's connection. The same is true for anxiety. Anxiety is being disconnected from the present moment, other people, or yourself. Usually all three. You must reconnect with your life.<p>2. You must give yourself permission to want what you really want. There …

18 Messages for Anyone Who Needs a Reminder to Take Care of Their Mental Health

Hey you, with the mental health concerns — whatever you’re going through, wherever you’re at, this is a friendly reminder that there’s nothing wrong …

Personal Branding: 8 Ways to Create a Unique Business Identity

Have you been wanting to start your own business? Or maybe you already have, but you need a way to stand out among your competitors? Either way, if you haven't thought about the importance of personal branding, now is the time.<p>If you're not familiar with what the term "personal branding" means, …

Graphic Design

45+ Creative Uses Of PVC Pipes In Your Home And Garden

PVC pipe is one of those ordinary construction materials that is cheap to buy, readily available and easy to work with. You can cut it, paint it, …

DIY

200 DIY Storage Ideas for a Neat Home in Every Room

Storage is always one of the nagging problems at home that is not always so easy to solve. There are always things lying around the house, especially …

21 Vanity Tables Beauty Junkies Will LOVE

Morning routines are *important*. But when you are battling for countertop space to spread out your makeup — all before that cup of morning joe — they can get a bit too hectic. Even if you’re fortunate enough to have your own big bathroom, having a designated vanity space just makes a girl feel</i> …

What will destroy us first: Superbabies or AI?

At Silicon Valley’s inaugural Comic Con, we gave a talk called “Superbabies vs. AI.” Astro, who is captain of moonshots at Alphabet’s X division, argued that genetically engineered babies are going to destroy civilization as we know it. He sees the horror of eugenics, X-Men, and a planet entirely …

5 Ways To Increase The Serotonin In Your Brain

<i>Serotonin acts as a neurotransmitter, a type of chemical that helps relay signals from one area of the brain to another…it is believed to influence a</i> …

Testosterone Decreases The Ability To Feel Empathy By Interrupting Brain Networks

Whenever there’s a quarrel, fist-fight or bar brawl, testosterone usually has something to do with it. Famous for fuelling aggression, this male sex …

Neurology

How scientists fell in and out of love with the hormone oxytocin

Scientists ​believed a whiff of the​ chemical could increase trust between humans. Then they ​went back and checked​ their work.<p>Would you trust a stranger with a packet filled with notes detailing your sexual secrets?<p>In 2010, psychologist Anthony Lane and his colleagues at Catholic University of …

Could Depression Be an Allergic Reaction?

Most people are still locked into the theory that depression is caused by a chemical imbalance in the brain — a shortage of feel-good …

January 2016