Sabine Dordick

99 Flips | 2 Magazines | 1 Like | 2 Following | 1 Follower | @SabineDordi2017 | Keep up with Sabine Dordick on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Sabine Dordick”

Every Artist in the Rock and Roll Hall of Fame, Ranked From Best to Worst

There shouldn’t be a Rock and Roll Hall of Fame. The idea of a bunch of self-satisfied music-industry fat cats in tuxedos having rock stars assemble …

The music business’s gender pay gap is embarrassing and uncomfortable. It’s time for change.

MBW Contributing Editor, Rhian Jones, gives her take on the newsThe post The music business’s gender pay gap is embarrassing and uncomfortable. It’s …

Some Of The Best Songs To Play While Driving

As somebody who writes about music for the internet, I have the privilege (or the curse of isolation, depending on how socially inclined you are) of working from home, meaning that I don’t have the same daily commute as a lot of people. Still, I have to leave the house and drive somewhere for one …

Real Estate

Spotify Launches Tool That Shows How Many Female Artists You Listen To

Smirnoff and Spotify have partnered to launch a new extension that shows the gender breakdown of the artists you listen to on the platform. It’s called the “Smirnoff Equalizer.” In addition to showing the percentage of female vs. male musicians you stream, the extension generates an “equalized” …

Spotify

Clubbing’s new generation want good, clean fun, not hedonism

Trend for ‘sanitised’ dance music events is being driven by young people seeking safer, more inclusive nights out<p>At the Pxssy Palace party in Mick’s Garage, the music is banging, the outfits are flamboyant and the vibe is fun. On the wall hangs a bold manifesto: “Body shaming, slut shaming, racism, …

Spanish-Language Video Ads Boosts Purchase Intent Among Hispanics

A new report being released today by Magna, in conjunction with NBCUniversal, suggests that the “total market” approach, which uses English language …

Spanish Language

Glamour UK’s refocused mission: less news, more video

Condé Nast Britain’s fashion title Glamour has revamped its content and commercial strategy to align with its new future as an almost entirely …

How Ignoring Local Could Kill Your Marketing Strategy

Changes in behaviors and algorithms have made local marketing imperative. But a majority of businesses are not leveraging the full potential of it.<p>When it comes to search, Google is rewarding those who prioritize proximity and relevancy in their digital marketing strategy. In fact, it's become such …

Marketing

How to Humanize Your Social Brand for Better Conversions

I’ll let you in on a secret, brands are looking for engaged customers. Crazy, I know. Let’s break down what that means though because ‘engagement’ …

Try These 12 Strategies To Establish An Influencer Relationship

A decade ago, most marketers couldn’t imagine reaching out to anyone but a bona fide celebrity to promote their brand. In recent years, though, influencers — individuals with highly engaged and loyal social media followings — have become a top priority for companies that want effective and …

5 Critical Reasons Why You Need a Team Brand Now

Personal and business branding is all the rage, but a team brand can skyrocket your productivity and engagement.<p>The team you lead has been given the charge to impact your company. Maybe you run the Human Resources group and have been tasked with transforming diversity and inclusion, or perhaps your …

Codes of Conduct

The 3 Components That Create Unforgettable Brand Stories

Brand storytelling is hard. But it can be done, and done well.<p>Brand storytelling: It's something every brand knows it has to engage in but only a few do really well.<p>The simplest reason for this? Brand storytelling is hard. It's hard to distill the things that make your company what it is into a …

Marketing

How to Encourage Customer Advocacy on Social Media

From a brand marketing perspective, the value in social media isn’t your ability to publish content and share it with followers. The true value is …

Social Media

We Asked a Gig Booker Why the Gender Split on Lineups Is So Bad

After announcing a 94% male SXSW showcase, booker Ben Anderson reflects on the shoddy pipeline that feeds women artists into live shows.<p>There has, to put it mildly, been a lot of chat recently about gender diversity on festival lineups. That’s because it's important: it’s becoming a cliché, but …

Feminism

Some Guy's Kendrick Lamar Vinyl Actually Plays Music By a Punk Band

A fan alerted California punks Decent Criminal to the fact that her boyfriend's copy of 'good kid, m.A.A.d city' actually played a portion of their music.<p>Vinyl pressing errors are basically always funny, because more often than not they mean that artists who would have less than nothing to do with …

Kendrick Lamar

I'm with the band: meet the pitiful proteges of pop music patrons

From Kurt Cobain espousing the middling Melvins to Kanye West signing a singer from the library circuit, an artist’s ability to make great music doesn’t always mean they can identify it<p>Last week saw the release of the painfully bland new album by Vance Joy, one of the many proteges of Taylor Swift, …

Beale Street Music Festival: Authenticity Along the Mississippi

Regarded by many as the birthplace of the blues, Memphis’ Beale Street earned its fame as the home base of masters from W.C. Handy and Muddy Waters …

Keith Richards on reuniting the Rolling Stones and going sober: 'The drugs are so bland these days'

Keith Richards hasn’t had a drink since Christmas. The legendarily hard-living rock and roll icon sounds almost reluctant to admit to sobriety. “I’m not saying I’m definitely off all of this stuff,” he protests. “In six months’ time, I might be on it again. But at the moment, for a couple of …

45 music festivals pledge gender-balanced lineups by 2022

They’re going for a 50/50 ratio.<p>45 music festivals around the world have pledged to implement a 50/50 gender balance in their line-ups by 2022, …

Festivals

Want to Build a Great Marketing Strategy? Start by Making Human Connections. Here's How

In today's mass-reach world, it is easy to be blinded by scale. But in a world of seemingly infinite reach, that one-to-one connection is more valuable than ever.<p>Hearst bought Rodale. Meredith bought Time. But these major magazine unions will look relatively small if AT&T acquires Time Warner and …

Marketing

Inexpensive Marketing Ideas For Small Businesses

To get customers, you must market your business. But if your business is running on a shoestring, you probably can’t spend on billboards, radio ads, and mass mailings. You need to find effective, low-cost marketing methods that provide ROI.<p>7 Low-Cost Marketing Ideas<p>Marketing on a small budget is …

A suit startup's new ads features two men kissing — and some people are furious

Most companies try to avoid controversy. With its newest ad campaign, however, Suitsupply dove right into it.<p>Founded in 2000 in Amsterdam, the European suit-maker has quietly made a name for itself as the place where convenience, quality, and price all meet.<p>The ad campaign it's running for …

New Agency Consultancy Promises to Feature Real Moms in Ads

Mom is non-threatening. She wears a cardigan, she’s rarely seen outside the home and she adores her family. She’s not a unique individual with her …

Advertising Industry

Personalization For Complex Customers

Personalization is a proven way to get consumers to pay more attention to your messages. That’s why 72% of marketers say they use it in their email …

Customer Experience

Glastonbury Festival to ban all plastic bottles on site

<b>The war on plastic just reached Britain's premier music festival.</b><p>As a teenager, I once got a free ticket to Glastonbury Festival by volunteering to …

When You Listen to Music, You’re Never Alone - Issue 57: Communities

On a late spring evening in 2015, at South Street Seaport, a square on the southern tip of Manhattan, hundreds of people slipped on headphones and …

Will Alexandre Desplat Take Home Another Oscar? A History of Score Wins

Will French composer Alexandre Desplat win best original score award for “The Shape of Water,” as most Oscar prognosticators are currently predicting?<p>…

Slumdog Millionaire

New Study Finds Metal Music Beneficial to Mental Health

Leather, Whips, Motorcycles: Classic Images of Judas Priest<p>Photographer Ross Halfin shares iconic shots of NWOBHM legends as they defined heavy-metal …

A Renaissance for an Instrument of Melancholy Magic

HAMBURG, Germany — At the end of Schubert’s great song cycle “Winterreise” stands the Leiermann, a tattered hurdy-gurdy player so repellent that even dogs only growl at him from a distance. And yet there is something about this old beggar, and the endlessly looping tune he cranks out, that …

Trumpeter

Yes, Your Leadership Brand Really Does Matter

Whether intentional or unintentional, all leaders have a leadership brand. The right brand can have a huge upside for your success as a leader. Likewise, the wrong brand, significant consequences. After all, what is a brand? In a nutshell, it’s the art of aligning what you want people to think with …

Marketing