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Instagram Offers Big Data, but Pinterest Has Purchase Intent

Social media platforms don't often roll out retail-based features or rush them to the forefront, because getting people to shop while they digitally …

Google Analytics Content Experiments - A Guide To Creating A/B Tests

<b>[Last Updated on November 2013]</b>In this article I discuss Content Experiments, a tool that can be used to create A/B tests from inside Google …

Five Essential Facts About Google Analytics Goals

Google Analytics goals are a fantastic way to measure key activities on your website and enable a slew of analytics reports right in the GA …

Uncovering New Optimization Ideas Through Google Analytics

If you're looking for new ways to optimize conversions on your site, customized reports from Google Analytics may be able to help.

Google Analytics

Online Success, the Secret Sauce Recipe Every Business Needs to Know

If I could tell you have to improve your website so that it generated as many leads and sales as you wanted, would you listen to me? Well, let me …