SY Heng

110 Flips | 2 Magazines | 29 Likes | 6 Following | 2 Followers | @SYHeng | Keep up with SY Heng on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “SY Heng”

Marketers must stop being digitally naïve

There is one (and only one) reason why your marketing department exists: your organization wants to sell more stuff to more people at a profit. When …

I Spent Two Years Botting on Instagram — Here’s What I Learned

In the world of Instagram, there is a practice known as <i>botting</i> — and I hate it. For the uninitiated, botting is the process of tying your Instagram …

Google is funding a new software project that will automate writing local news

Journalists, beware!<p>Google is awarding the Press Association, a large British news agency, $805,000 to build software to automate the writing of 30,000 local stories a month.<p>The money comes from a fund from Google, the Digital News Initiative, that the search giant started with a commitment to …

What Facebook’s New Group Features Means For Community Managers

Big news for Facebook Groups!Facebook is fulfilling the commitment it made earlier this year to focus efforts on building true communities on its …

Marketers! Here Are the Must-Know 2017 Digital Trends: Part 1

We scoured the web, read what experts have to say, and identified the must-know 2017 digital trends. Here’s part 1.

How to Use 360-Degree Photos and Video in Social Media Marketing by @wonderwall7

360-degree photos and videos make viewing media on websites or social networks. Here's some ideas on how to use it and what's coming in 2017.The post …

Top 5 SEO Strategies For People Who Hate SEO

Many people think SEO is all about technical, behind-the-scenes tasks that help your site rank in Google. While there is definitely a technical aspect to SEO, there are also some extremely simple strategies <i>anyone</i> can use to improve their rankings.<p>When it really comes down to it, Google wants your …

How To Figure Out Precisely How Much To Spend On Online Marketing In 2017

“Put together an online marketing budget.” It seems like a simple enough task, but when you get right down to it, planning a marketing budget is definitely easier said than done.<p>If you’re like a lot of people, when you finally get around to working on your marketing budget, you might fumble through …

10 of the Best Social Media Marketing Tools for Your Business

What is the best social media marketing tool on the market?<p>This is a question that has sparked many heated debates among marketers. With so many …

Why ‘talk to our chatbot’ will replace ‘send us an email’

I’m known to be a bit negative about email. When you receive a few hundred of them a day, it tends to make you a little skittish, even a little depressed. Yet, it’s still my primary form of communication, especially when I’m trying to find answers to problems. In our highly digitized world, it’s …

Chatbots

How to Remove Other Data from iPhone/iPad

Removing ‘Other’ Data from your iPhone or iPad is a good habit and creates your personality as a pro-iPhone user. For common users, Other Data can be …

Email

If you’ve been around Blogelina for any length of time, you’ve seen us offer loads of ideas for tools to maximize your time when blogging. Here’s a …

50 Free Places To Promote Your Website

If you’ve just launched your business website or you are planning to do so, this list is essential for you, and it’ll save you a substantial amount …

Are You Utilising Video Ads Into Your Marketing Plan Updated - The Social Media Concierge

Are you using Facebook Video Ads in your marketing campaigns?<p>So if you follow me on social media you will know I like to keep abreast of whats …

Remote Work and Remote Jobs

China's Google has a plan to bring augmented reality to the masses

The system, called DuSee, is claimed to make use of "sophisticated computer vision and deep learning" to "understand the 3-D environment, and create virtual objects that have rich interactions with the user and the real world."<p>The platform seems to sit somewhere between basic AR systems, like those …

7 Golden Rules to Make the Most of Your Brand With Social Media Influencers

Influencers will drive business to you in many different ways. But how do you make sure you're picking the right ones?<p>You've probably heard people refer to influencers at your work, at home and when you go out. Some people want to be them while others admire watching them. Snapchat, Instagram and …

Robots will cover the Olympics for The Washington Post

The Washington Post announced today that it will use artificial intelligence to report key information about the Olympics.<p>The software will contribute The Post’s coverage of Rio 2016 by posting raw data and short updates, while a team of human reporters will provide readers with analysis and more …

@MichelleObama

An exclusive look at how the First Lady mastered social media<p>The First Lady needed a turnip.<p>By the fall of 2014, "Turn Down for What," Lil Jon and DJ Snake’s triple-platinum trap-meets-EDM single, had swallowed pop culture whole. Jimmy Fallon and Robin Wright were dancing to it on <i>The Tonight Show</i>; …

Should You Use Hashtags on Facebook? Here's What the Research Says

​Hashtags are one of the most commonly queried elements of social media marketing, particularly amongst people just starting out. And that makes …

Your Step-by-Step Guide to Social Media for Small Business

In this fast moving world, it’s a major accomplishment to launch a small business. There can be years of preparation and when your business is …

How to Run an Instagram Contest: A 10-Step Guide

The app boom is over

Your phone is full of apps, and you're done downloading new ones — unless they're Snapchat or Uber.<p>The mobile app boom kicked off in July 2008, when Apple introduced the App Store. Now it is over.<p>People are still making plenty of apps, of course. And many people are still downloading them. But the …

Five Highlights From Mary Meeker's 2016 Internet Trends Report

At 213 slides, Mary Meeker’s anticipated annual “Internet Trends” report was a gold mine of data on everything from debt-to-GDP ratios by country to U.S. Internet advertising growth.<p>The Kleiner Perkins Caulfield & Byers general partner unveiled her report on Wednesday at tech blog Recode’s Code …

6 Ways to Leverage Social Media for Your Business

Having a presence on social media is a must for businesses in today's world.<p>Having a presence on social media is a must for businesses in today's world. Society accesses information and makes a majority of its judgments of businesses from information read and witnessed on social media. Of course, …

7 Keys To A Successful Social Media Marketing Daily Routine

As a social media manager, you know how difficult it can be to measure your time. And the game keeps changing. Every day your routine can undergo …

24 Cool Tech Startups You Should Know About This Year

Here is a list of some of the innovative technology startups that I met at the TechCrunch Disrupt startup conference in New York earlier this month.<p>Earlier this month, I attended TechCrunch Disrupt NY, an annual startup conference at which many tech-related startups showcase their offerings, …

10 Social Media Marketing Stats Guaranteed to Surprise You

Whether or not you use social media yourself or for your business, every marketer is at least aware of its existence. How could you not be when a …

Social Media

Apple Leak Reveals 'Dual Curve Display' New iPhone

Given the iPhone 7 is shaping up to be a (controversial) disappointment, many are questioning how Apple will respond? Now the answer is becoming increasingly clear: <i>in</i> <i>great style</i>…<p>Following on from leaks that Apple will pull out all the stops for its 2017 iPhone with an ‘all glass’ design (since …