SLee

9 Flips | 2 Magazines | 2 Likes | @SLee6hpo | Creative 

Why Brand Storytelling Without Story Craft is Doomed to Fail

I have a confession to make. I’m married, and I’m sleeping with another man. My husband not only knows about this, he’s encouraging it.<p>The man is …

Content Marketing

This Is How We'll Experience Storytelling in the Future

In the future, you won't just consume stories by watching a movie or tuning into a podcast via earbuds. You'll be standing in the middle of …

Interactive Storytelling at the New York Times

Product Description Key Features Strategy Competitors How's it doing How it's made What it does right What it does wrong Where it's going Users …

How Engaging Customer Experiences Can Drive Revenue

Gartner’s <i>Executive Summary for CMO Leadership</i> listed that CEOs’ number one increased expectation of the CMO is to step up their leadership of the …

What Brands Need to Know about Interactive Storytelling for 2016

“Never trust the storyteller. Only trust the story.” – Neil Gaiman<p>Rarely do we read interviews in which people reflect on the profoundness of …

5 Visual Storytelling Trends to Watch Out For in 2016

“We now live in a world where information is potentially unlimited. Information is cheap, but meaning is expensive. Where is the meaning? Only human …

Mindy Kaling's Guide to Killer Confidence

Mindy Kaling's secret? You have to earn that bulletproof feeling. In an excerpt from her new book, <i>Why Not Me?</i>, she explains.<p>One evening last year, I was onstage at a Q&A in Manhattan hosted by a magazine to discuss my life and career. This was one of those fancy events where ticket prices are high, …

Comedy

7 Steps To Enable A Creative Culture

Building a creative team – and nurturing the creativity of individuals — is an art and a science. Here in the SAP Design and Co-Innovation Center, we have made it our mission to foster creativity that sparks innovation. Here are seven practical steps to cultivate creativity in your</b> …

Twelve-Year-Old Entrepreneur Breaks Into Fashion Industry For An Important Cause

Sometimes, we might not be happy with the cards we are dealt, but life is really about how we play the game, isn’t it? Some might believe that we are given what we can handle, and others might blame the dealer for giving them a bad hand. The best one can do is play those poor cards well and turn …