Ryan Brocklehurst

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It’s the End of Agencies As We Know It. Here’s Where We Go Next

“I don’t know what agency or consultancy to go to anymore.”<p>A client of ours bemoaned this to me not too long ago. As a director of a major …

Advertising Industry

Moms Are LOVING This 4-Minute Clip That Calms Down Angry Kids

There are plenty of resources for teaching mindfulness to moms, but it's an equally beneficial practice for children. Which is why we are loving this …

Mindfulness

5 FREE Kindness Posters to Help Spread the Love in Your Classroom

Kindness might be the number one trait we try to promote in our students, which is why we’re head over heels for these free kindness posters. …

Graphic Design

The Hack’s Guide to Writing a Perfect First Chapter

<i>Warning: Hacks for Hacks tips may have harmful side effects on your writing career, and should not be used by minors, adults, writers, poets,</i> …

Writing

Here’s How to Get Perfect In-Camera White Balance: No Editing Required! (VIDEO)

Whether your passion is nature photography, portraiture, macro, or shooting sports, it’s likely you’ve devoted considerable processing time to color …

12 of the best science podcasts that will make you smarter

Podcasts are becoming more popular every year, which means there's a wealth of audio storytelling to listen to — and many options to choose from.<p>We're here to help.<p>Whether you need something to listen to on your commute or just want a brain-boost while you pick up around the house, you can always …

Science

How to quit bad habits without willpower: 3 secrets from neuroscience

Got any serious bad habits? The extra-strength ones with the FDA warning. The kind you really beat yourself up about — but still engage in all the …

Best books of 2017: indie publishers on their favourite books of the year

India’s answer to Lear, a teen tale set amid the London riots and the first great book on grime. Experts pick 2017’s smartest, oddest and most overlooked reads<p><b>Sarah Davis Goff</b><p><b>Co-director, Tramp Press</b><p><b>The book that made my year:</b> We spoke last year about Mike McCormack’s wonderful Solar Bones, which …

31 Book Passages That Made Us Cry In 2017

"We are a feather falling from the wing of a bird."<p>—John Green, <i>Turtles All the Way Down</i><p>—Elizabeth Strout, <i>Anything Is Possible</i><p>—Patricia Lockwood, <i>Priestdaddy</i><p>—Jesmyn Ward, <i>Sing, Unburied, Sing</i><p>—Angie Thomas, <i>The Hate U Give</i><p>—Mohsin Hamid, <i>Exit West</i><p>—Kamila Shamsie, <i>Home Fire</i><p>—Naomi Alderman, <i>The Power</i><p>—Victor …

The Screenwriter's Toolbox: Two Techniques Novelists Can Borrow from Film When Writing Opening Scenes

Get ready for a bigger, better writing community. Writers Digest and ScriptMag will be merging into a single, fully redesigned website in 2018!<p><i>image</i> …

How to craft dramatic beats that keep readers interested in your stories.

Dramatic Beats in Inglorious Basterds<p>IN THESE ARTICLES I often talk about the large pivotal elements that shape a story—the turning points, the …

Use Job Stories To Hook Users

Why User Stories are ill-equipped for building addictive products.<p>“<i>First we make our habits, then our habits make us” — John Dryden</i><p>The holy grail of …

The Best Way to Create an Unforgettable Origin Story for Your Company (It Starts With Just 1 Sentence)

Telling your company story can be tough. Use these guideline to make it more memorable.<p>It was 1975 and a couple of friends sat in a garage, building computers that would be the first computers in a long line produced by a multi-billion dollar company. Can you name the company? Of course you can. …

Last Call: Best food writing 2017 and Kurt Vonnegut on the shape of stories

Photo: The LIFE Picture Collection/Getty Images<i>Last Call</i><i> is</i> The Takeout’s<i> online watering hole where you can chat, share recipes, and bullshit the</i> …

Creative Writing

The End Of Storytelling

2017 will be remembered as a year of radical transformation in marketing. Collectively, we finally admitted there are cracks in the broadcast model. And, we’ve recognized that digital and social media is at the core of the future of all communications. There’s been a shift in control, as well. No …

Eric Schmidt

Marketing Veteran Launches Vertuoso, the World’s First Creative Agency Dedicated to Vertical Storytelling

Award winning brand and marketing veteran and two time Emmy nominee Curt Doty has launched Vertuoso, the world’s first creative and production agency …

If Your Life Story Depresses You or Holds You Back, Change It

<b>“The truth you believe and cling to makes you unavailable to hear anything new.” ~Pema Chodron</b><p>Too often we let stories from our past define us. We …

4 Steps to Increase Your Email Open Rates

You work hard on your emails. Make sure people actually open them.<p>In this video, Entrepreneur Network partner Neil Patel gives you tips on how to get more people to open your emails. You work hard on your email content, so you want to make sure people actually get the chance to see your work.<p>The …

Wines and their labels: crafting narratives that speak to us

Marketing professionals often consider packaging to be a product’s primary means of communication. It communicates explicit and implicit messages to …

Wine

Write now: The lost art of copywriting

<b>David Abbott used to write radio ads</b><br>Not when he was a junior, but when he was the chairman and creative director of the biggest agency in the …

Marketing on Facebook Just Got Smarter

According to a news update by Facebook, there are more than 1.2 billion people who are connected via Facebook to a small business in another country. …

Marketing

How to Optimize Images for Your Online Portfolio

As a photographer, designer or artist, your professional ethics could be wrapped into one line: work hard, (dis)play hard. You dedicate a lot of time …

Email Performance Improves For Most In Return Path Study

Email marketers are getting better at what they do, according to a survey by Return Path and Ascend2.<p>Of the executives polled, 85% say their email …

Marketing

Please don't send me nostalgic memes about growing up in the 1970s – it wasn't all so great back then

"Congratulations to the ones born in the 1930s, 1940s, 50s, 60s, 70s and EARLY 80s," read the meme, posted on a Facebook page called "Healing Heart", …

Why You Can’t Solve Problems with Teamwork, Genius, or Creativity

If you want to create brilliant products and solutions, you should hire the best geniuses, give them an environment to flourish, then do what you can …

Michael Bierut says never trust a designer who doesn’t like reading

Designers are geniuses at style, but rarely expected to wrestle with the words.<p>According to graphic design legend Michael Bierut, this long standing cliché about the division of creative labor needs to change. “I’m very suspicious about hiring graphic designers who don’t seem to be enthusiastic …

Graphic Design

After I Called 911, I Decided to Share This With You

While I was in the ambulance, I realized it was time to share my last and best marketing secret.<p>As regular readers of this column already know, I recently had a heart attack, open heart surgery, and then another heart attack, all in the space of about two weeks. The scariest part of the experience …

Steve Ballmer

How to create 5 cinematic looks with 2 lights in under 3 minutes

People always go on about 3 point lighting setups. They’re a staple amongst photographers, cinematographers, and even CG work. Or people talk about …

Cinematography

The top 10 golden rules of self-editing

<i>“I have rewritten – often several times – every word I have ever published.</i> <i>My pencils outlast their erasers.”</i> <i>—Vladimir Nabokov</i> One of the great …

Writing

I interview 100,000 people a year, and there are 6 questions that make job candidates stick in my mind

You'll be asked it in almost any interview. And while you may be tempted to sit back and relax during this portion—while the recruiter's put in the hot seat—that's not actually in your best interest.<p>Why? Because this is your final chance to make an awesome impression.<p>My team and I interview around …

Recruitment