Ryan021784

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The Top Email Marketing ROI Trends to Watch in 2017

Email marketing may not have the sex appeal of Instagram or Snapchat, but research continues to show its ROI prowess—even among smartphone-tethered …

Your Obsession With Millennials Won’t Survive 2017

Lady Gaga and Tony Bennett may have more in common than any two, randomly chosen Millennials.<p>This content is appropriate for people of all ages. And that’s the point. The days of targeting media and products at people based on their age is over.<p>Whatever demographers may say, the “millennial” …

Malala Yousafzai

This Old-School Marketing Technique Can Triple Your Responses

It's seen as old-fashioned 'junk mail' by some, but direct-mail marketing is paying off for many entrepreneurs.<p>Bryce Goldman and James Brennan know a thing or two about what it takes to look good. The co-founders of Kopari Beauty, a San Diego-based skin care product maker, have been using direct …

Marketing

4 Marketing Strategies to Make Consumers Love Your Brand

We live in an ad, ad world. Without them, there'd be no television or radio, no social media – or we'd have to pay a <i>lot</i>more for such things.<p>According …

These Instagram Success Stories Might Just Prove That Traditional Marketing Is Dead

Is traditional marketing dead? As the web expands its ever-encompassing tentacles, and as long-standing mediums such as radio, television and print begin to fizzle out, while technologies such as social media and streaming video take their place, there’s an undeniable new reality setting in that’s …

Social Media

Always Be Marketing: The 15 Oddest Corporate Comics

Comic book advertising lasts forever. Commercials stop running and billboards get torn down, but comic ads sit in long boxes like little time …

Comics

Google’s ad tracking is as creepy as Facebook's. Here’s how to disable it

Google in June deleted a clause in its privacy settings that said it would not combine cookie information with personal information without consent<p>Since Google changed the way it tracks its users across the internet in June 2016, users’ personally identifiable information from Gmail, YouTube and …

The Six Best Supersets for a Sick Pump and Serious Muscle Gains

<b></b>The Six Best Supersets for a Sick Pump and Serious Muscle GainsYou want more muscle and you want more size. We get it. But if you’re already working …

The Decline Of Premium American Fashion Brands. What Happened, Ralph And Tommy?

Once aspirational, companies like Ralph Lauren and Tommy Hilfiger have lost their luster, while innovative new brands are shining bright.<p>Fifteen years ago, when I was in high school, I remember flipping through the pages of <i>Teen Vogue</i> and marveling at glossy Ralph Lauren, Tommy Hilfiger, and Calvin …

Ralph Lauren

Why LaCroix sparkling water is suddenly everywhere - Vox

In the 1990s, LaCroix was the favorite drink of Midwestern moms. How did it get so cool?<p>For the first few decades that LaCroix sparkling water existed, the Midwestern moms who drank it had it all to themselves.<p>Long before the girls wearing "LaCroixs Over Boys" T-shirts this summer were even born, …

Social Marketing

Diagramming the Story of a 1-Star Review

Researchers estimate that it’s up to 25 times more expensive for a company to acquire a new customer than to keep an existing one, making ongoing …

Dollar Shave Club and The Disruption of Everything

Probably the most important fact when it comes to analyzing Unilever’s purchase of Dollar Shave Club is the $1 billion price: in the world of …

Reimagining Marketing Communications Via Storytelling

Weaving storytelling into a marketing strategy can give your campaigns longevity and renewed engagement. Here to illustrate this is Douwe Bergsma, …

Digital Marketing Does not Exist

Marketing is Marketing, never mind whether you communicate personally, through television advertising or the web. Marketing should focus on gaining …

SEO 101: Ongoing Content Marketing (Part 3 Of 5)

Some of you are already familiar with my series, so if you are, go ahead and skip down to the “goals” section. If you aren’t, here’s the basic rundown; this is part three of a five-part series to explain the high-level basics of SEO, from start to finish, and in this piece we’ll cover ongoing …

Use These 100 Design Websites To Jumpstart Your Creativity

The web is an incredible place. In less than 30 years it completely changed the world connecting and empowering people. One of the biggest benefits it brings is an endless inspiration for any field you can imagine.<p>As a creative entrepreneur, I am constantly looking for inspiration. I love reading …

Graphic Design

5 Actionable Google Analytics Reports to Improve Your Marketing Today

This isn’t a 101-style post.It’s assuming you’ve got the basics down.You’ve got a simple analytics framework down. You’ve got Goals or Events set-up …

Is This New Snapchat Ad Feature Cool - or Creepy? (Watch) - Small Business Trends

article<p>Snapchat may soon be able to sell ads based on things it recognizes in users’ photos. The company …

Small Business

Facebook is tracking what you do within apps for better targeted advertising

You know the old saying: if you’re not paying, you’re the product. Even so, it can be disconcerting to contemplate just how thoroughly tracked you …

Apps

How Price Reductions Impact Brand Equity

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer …

Understanding the What and Why of Ad Retargeting

<b>Next Practices</b><p>Of all the new must-have digital marketing strategies brought about by the explosion in online shopping, ad retargeting is one of the …

AdTech

4 Digital Marketing Investments All Companies Should Be Making Now

It’s safe to say that not one company is sitting around scratching their head saying “I have all of this marketing budget to spare, what can I spend …

Brand Quarterly’s 2015 50 Marketing Thought Leaders Over 50 List

<b>NOTE: Nominations are now open for this year’s list – click HERE to make your nomination.</b><p>Each of the Marketing Thought Leaders highlighted here has a …

Here Are 9 Fascinating Digital Marketing Stats From the Past Week

We've selected nine of the most interesting digital marketing stats from the past seven days. Enjoy them below:<p>1. Facebook users are becoming …

Social Media

Are we in a tech bubble? Fortune's 40 Under 40 sound off

Get ready to bust out your flask of unicorn tears.<p>So-called “unicorns”—startups valued at $1 billion or more—are breeding like bunnies these days. …

Why conversation hierarchy is important to your marketing strategy

One of the biggest challenges I face as a marketing strategist is unrealistic customer expectations when it comes to social media marketing.In part, …

Google is copying two features advertisers love about Facebook

The new products are quite similar to a service and a format already available from Facebook. And they're two of the advertising products marketers love most about the social network.<p>First up, Google has announced a new product called "Customer Match." It works in a similar way to Facebook's …

Here’s Why Your Social Content Isn’t Working

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Advertising Industry

What Is Strategy, Again?

If you read what Peter Drucker had to say about competition back in the late ’50s and early ‘60s, he really only talked about one thing: competition on price. He was hardly alone — that was evidently how most economists thought about competition, too.<p>It was this received opinion Michael Porter was …

Innovation

10 Summer Alternatives to Jeans

This summer, step into something a little cooler than jeans.<p>This summer, step into something a little cooler than jeans.