Rutvij Zodey

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Google's AI update lets small brands create search and display ads without an agency

Fresh from giving its ad tech stack the rebrand treatment, Google has launched an automated that will make it easier for small businesses to buy ads …

AdWords

Ecommerce Business Blueprint: How to Build, Launch, and Grow a Profitable Online Store

Starting an ecommerce business is hard work and demands many steps and decisions that need to come together at the right time.To help, we’ve put …

eCommerce

These are the 22 biggest fashion trends all over the world right now

While on your annual hol this summer, wherever you were, did you peer over your minuscule cat-eye lenses and beneath your oversized sunhat to take …

Why Trust Beats Likeability - 5 Reasons Customers Don't Trust Your Brand

People are more likely to do business with a company they trust but don't especially like than with a company they like but don't especially trust.<p>Being liked is obviously important for your business. Apple comes to mind immediately as a company that presented itself as friendly and approachable …

These Are 15 Free Excel Templates You Can Use to Make More Money

Use them...and profit.<p>In these days of cloud-based systems, mobile applications, and web-based services, why use a spreadsheet for any other purpose than analysis?<p>Three reasons: ease, customization, and cost. A spreadsheet can be easily saved, updated, and reused again and again. A good template …

Project Management

How to Set Up a Marketing Calendar That Actually Works

Setting up a marketing calendar for your business can not only help you get organized and plan ahead – it can also be one of the most effective ways …

Is Your Website User Friendly? A 25 Point Website Usability Checklist [Infographic]

How user-friendly is your business website? Could you make improvements to provide a better experience for your visitors?<p>Mango Media share their …

Why This Software Firm is Moving Toward a Subscription Business Model

Subscription services have taken an increasingly larger position within the footwear ecosystem. Just look to Under Armour or to start-up EasyKicks …

5 Branding Tips If You're an Entrepreneur on a Budget

Ever hear of a brand style guide? That's the very first thing you'll need.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Think of branding as you would meeting someone on a blind date. You dress to make a specific impression. You communicate in a way that makes the other person …

The 3 Most Essential Points to Keep in Mind for Your Next Accelerator Pitch

No surprise that a great source for inspiration and lessons on speaking technique are TED talks.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Startup accelerators have been around since about 2005, when Y Combinator was founded in Cambridge, Mass. Since then, they've exploded in …

5 Steps to Hiring the Right People for Your Business

"Hire slow, fire fast" is great advice, but it's not always easy to follow.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The well-worn business admonishment to "hire slow but fire fast" makes a lot of sense. The wisdom is that if "hire slow", we take adequate time to carefully …

Infographic: 20 tips to keep website visitors’ attention

Content marketers have a prime objective: Get online users to stick around.Whether you seek to create more dynamic content or offer engrossing …

Small Businesses, Follow These Three Critical Steps To See Immediate Online Results

Last month, one of my friends asked for help with their small business. They had a website but it didn’t deliver many results. While working with them, I identified three vital components that were missing. Few businesses have the time or the money to build an empire. However, every small business …

Small Business

How to Live With Purpose and Stay Focused on Long-Term Goals

You'll be needing a plan...and we've got one for you.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Your habits are broken down into two categories: instant pleasure and delayed. Everyone has some instant habits, things like social media or TV or squeezing your dog’s squishy face, and …

Don’t Have One To-Do List — Have Three

A to-do list can help you stay organized and focused, but it can also become overwhelming when it gets too long and you’re not sure what to tackle next. Try keeping three lists — and a calendar. To start off, think about all of the tasks assigned to you. Which of them truly have to get done …

7 Ways to Identify Real, Money-Making Business Opportunities

Terrified of going "all in" on a potentially poor-performing business idea? This list can help.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurship is on the rise, with over 550,000 people going into business for themselves each month in the United States alone. Of course, …

What Milan's Most Stylish Men Are Wearing to Fashion Week

A look at the best street style from the Italian fashion capital.<p>Fashion week is going strong in Milan. That means a whole lot of great outfits—not just on the runway, but on the streets and sidewalks throughout the Italian fashion capital. Here's a look at what some of the best dressed guys in the …

Just How Much Money Do “Influencers” Make?

According to a decade-long study by a professor at the Offenburg University of Applied Sciences in Germany, 96.5 percent of YouTubers don’t make …

How Influencer Marketing Needs To Evolve By 2020

For the past several years, influencer marketing has been a dominating force in the world of online marketing. It’s cost-efficient, and can be used to gain exposure, build your reputation, and even earn links for your brand, depending on how you use it.<p>But trends in marketing rarely stay the same …

The Secret to Making Facebook Ads Work for Your Business

For those who are having trouble creating a Facebook ad that will generate leads and sales, here are the steps you need to take.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Did you know that the attention of a goldfish is nine seconds? Ours is shorter -- we only have an attention …

You'll be More Productive When You Stop Believing These 9 Productivity Myths

There is no shortcut, so just work through that list you should have.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Being productive plays a huge role in your success. That’s probably why people spend hours and hours scouring the Internet for top-notch productivity tips, tricks, and …

Sharpen Your Critical Thinking Skills With These 14 Leadership Practices

Ask any leader if they value the skill of critical thinking and you’ll see them immediately morph into a bobble-head-like caricature of themselves, vigorously nodding up and down as if their neck was a well-oiled spring attached to their shoulders. “Oh, yeah,” they’ll say, “it’s valued, a lot.”<p>Then …

Critical Thinking

Expose Those Toes: The Best Sandals and Slip-Ons for Men (Flip-Flops Included)

If the sun’s out and you want to feel the sand beneath your feet, get thee to a beach — but never, under any circumstances, skimp on style. While …

Sandals

Footwear made in England is notorious for its high quality and its high prices — but this company has cracked the code and made it more accessible

<i>The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships so we may get a share of the revenue from your purchase.</i><p>The Mason Suede Buck in Chocolate Brown. Blackstock & Weber<p>One of the most widely respected rules of fashion is that a good pair of …

40 Buzzwords That Make Smart People Sound Stupid: The Most Overused Corporate Jargon

See how many you recognize from this new analysis of web and social communications.<p>We all know at least one person who overuses buzzwords and corporate jargon. He's (because it's almost always a guy) harmless, if a little irritating.<p>But when your website, press coverage, and social media posts …

Lead Conversion Made Easy: 5 Effective Tips That Work

The goal of any business is to make sales and grow its customer base. For online businesses, this process is quite difficult. Businesses use SEO, PPC, Email and Social media marketing to create new leads. But then they struggle to gain the real output – Sales.<p>It’s hard to make potential customers …

Fila Is Relaunching Its Classic 'Mindblower' Sneaker With 47 Different Collaborations

The brand teamed up with a slew international influencers, brands, retailers, and tastemakers.<p>The Mindblower sneaker made its debut more than 20 years ago and caught eyes with its chunky shape and warped, asymmetrical logo. That was back in 1995, but as the cyclical nature of fashion would have it, …

Forget That Product You're Working On. What's Really Going to Sell in the Future Is ... Services.

"Do-it-for-me" is the next evolution of the on-demand economy.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Today’s consumers value their time more than ever. With the proliferation of on-demand apps, there is virtually no need to wait in lines or even to leave your house if you’re …

Networking For A Career Change -- Seven Contacts To Prioritize

Networking is critical to landing your next job, but when you are changing careers, your network will predominately be helpful to your old career, not your new one. Furthermore, your existing network will have existing expectations and opinions of you and may have a harder time seeing you in your …