Ruth O'Shea

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The Top 7 Social Media Marketing Trends Dominating 2016

Late last year, I made some predictions about social media in my post, <i>The Top 7 Social Media Marketing Trends That Will Dominate 2016</i>. Now that we’re more than halfway through 2016, let’s take a look at what the dominating trends really are:<p><b>1. Less is more, better is better.</b><p>Social media is a …


Email Marketing: The Permission Question and the Deliverability Answer

Permission is something that is discussed every day with our deliverability customers. They are always asking questions around what is and what isn’t …


The New Age of Creativity is here!

The Cannes Lions is back! The biggest extravaganza of the advertising world! Some call it the equivalent to the Oscars of the advertising industry. …

Domestic Violence

What is Influencer Marketing?

To quote The Princess Bride, "You keep saying those words, but I don't think it means what you think it means." Let's really get into what Influencer Marketing is and why you should be deploying it a lot more.<p>In two previous articles, I talked about how <i>Influencer Marketing Delivers 11X ROI Over All</i> …


End of Google’s Growth, and 6 Online Advertising Issues You Need to Know

Alphabet/Google’s revenue continues to grow. In fact, earlier this year, it briefly surpassed Apple to become the most valuable public company. But, …