Russ C

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90% of The Daily Beast's Advertiser Revenue Comes from Content Marketing, Not Banners

Smart publishers understand that the customer experience reigns supreme. There is much you can learn from experts who are turning away from banner ads.<p>One of the themes at this year's Collision conference was the continued rise of sponsored content alongside some rather overt banner ad bashing. Of …

A VC's Tips on Raising Money for Your Startup

Use these seven tips to better position yourself, and your startup, for success.<p>As an entrepreneur, I was once in the middle of pitching to an investor when he asked me the question: “What do you want to get out of this?” I started to repeat the financial figures that I had prepared, but he …

5 of the World's Top Digital Marketers Come Clean About Strategy

I decided to ask some of the world's best digital marketing professionals, "Do you keep your best strategies for yourself?" Here is what they said.<p>Recently, a guy told me on Twitter that he felt marketers kept their best strategies to themselves.<p>This caused me to ponder.<p>Then I came to the …

How Target Built A World-Class Digital Marketing Team: Tips From CMO Jeff Jones

Brands create elaborate marketing strategy plans in hopes of attaining that elusive goal: to deliver a great experience that reels customers in and keeps them coming back. Unfortunately, there’s a wide gulf between what brands want to do with digital and what they actually do — because they simply …

Marketing

Content Marketing Is Moving Toward a Zen State of Storytelling

On my way to work recently, my Lyft driver asked what I did for a living. It's a simple question but one almost anyone in content marketing becomes …

Death by Meeting: A Leadership Fable...about Solving the Most Painful Problem in Business

<b>From the Publisher</b><p>"Finally, a real solution to an age old problem. Meetings may never be the same."<br>—Kris Hagerman, executive vice president, …

What is the purpose of a logo? It’s more than design…it’s about purpose

My friend Spencer Chen, VP of marketing and business development for Alibaba, blew up Twitter recently by observing that many hot tech companies have …

Graphic Design

Marketing: An Essential Skill for Effective Social Entrepreneurship

For the second time, I have been asked to teach a course in Marketing for the esteemed Master of Science in Social Entrepreneurship Program at University of Southern California (USC). While I look at this as a great opportunity. I know it is an enormous challenge. The primary reason is that …

Top 10 CRMs Small Business Owners Need to Thrive

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Customer relationship management (CRM) has been an effective tool for managing interactions with customers and prospects of course, with the main goal of enhancing and improving the customers relationship with the company. It was in use …

The Worst Mistake in Business is Creating Your Own Logo

One of the biggest mistakes you could make in business would be to create your own logo. In many cases a business owners become too emotionally …

Spot a Poor Digital Marketing Agency

How can business owners avoid being preyed upon by unethical digital marketing agencies? Here are five signs of a misleading agency.<p>It’s easy to see …

Marketing