Russ Bird

86 Flips | 8 Magazines | 3 Likes | 6 Following | 1 Follower | @RussBird | Keep up with Russ Bird on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Russ Bird”

B2C marketing automation vendor BlueShift lets ecommerce marketers reach “segment-of-one” personalization

Marketing automation has proven value. Four in five users think it’s worth the investment. 80 percent see leads increase and 77 percent see conversions increase.<p>But most marketing automation offerings are:<br>• B2B-focused<br>• Email-centric<br>• Focused on segments, rather than individuals<p>B2C marketers …

Marketing

A Beginner's Guide To Doing Drugs In The Outdoors

Going outdoors is an intense reminder that we're part of something larger. In moderation, drugs can enhance that connection, help you enjoy the …

Will 2015 deliver the promise of telemedicine?

The year of 2014 was a big year for telemedicine. The idea of using technology to provide remote health care has been around for years, but it really started to take off this year with the proliferation of wearable devices, and providers starting to embrace seeing patients through video chat.<p>In …

Saying Epic is a ‘closed’ health records system is an oversimplification

As health care reform has focused on the digitization of health information, one Wisconsin company, Epic Systems, has quietly, and reluctantly, moved into the public eye.<p>The company’s computer systems — in use at thousands of clinics and hospitals across the country — store the electronic health …

FTC reportedly interested in privacy of Apple Watch health data

The US Federal Trade Commission has been meeting with Apple as it looks to ensure that private health data collected by the company's phones, tablets, and upcoming smartwatch aren't used without their owners' consent, Reuters reports, citing a pair of anonymous sources. Apple and the FTC have …

This App Will Raise Or Lower Your Insurance Deductible Based On Physical Activity

Insurance plans with high deductibles–that is, plans that require patients to pony up large sums of money before insurance starts paying for care–are …

Health Care

How Hackers Reportedly Side-Stepped Google's Two-Factor Authentication

Two-factor authentication is generally seen as the safest bet for protecting your Gmail account. But a harrowing tale from indie developer Grant …

Google Just Released Hundreds of Cool Icons That You Can Use For Free

As part of its Material Design project, Google has published a set of lovely icons, designed for use in mobile apps or whatever else you fancy using …

When you need to get something down fast, Paper is ready. Free for iPhone and iPad.

Hello, we are <b>FiftyThree</b>.<p>We make stuff. Beautiful, practical, meaningful stuff.<br>We make what we love.<br>We love what we do.<p>Why<p>We believe people are at …

Business Development

Remedy Bets That Google Glass Will Find Its Sweet Spot In The Medical Industry

While Google Glass has generated a healthy debate over privacy, etiquette and whether the device will ever gain broader acceptance in society, there are some obvious specialty use cases for Glass.<p>Remedy, a startup founded by two sisters who are a Thiel fellow and medical student, is betting that …

Wells Fargo places bets on startups in its new tech accelerator

SAN FRANCISCO — There is no demo day in this startup accelerator. The entire six-month period startups go through at Wells Fargo’s new accelerator program is essentially a try-out to convince the 162-year-old bank’s decision-makers that they should buy the startups’ products.<p>“The whole thing is a …

Apple, Google, Samsung to take on diabetes with wearables -- report

Apple, Google, and Samsung are exploring sensors for wearable devices that could measure glucose levels for diabetics, according to a Reuters report that cites people with knowledge of the companies' plans<p>The sensors would be non-invasive -- something that would appeal to people who must currently …

New Apple TV Could Be A HomeKit Hub

Apple announced their new Apple HomeKit at WWDC earlier this month, it is a collection of tools that can be used to control things around your home, …

Wink wants to simplify the smart home with a universal app and $80 hub

You've probably never heard of Wink, but you may soon encounter its logo ("Wink app ready") or its smart home router (the "Wink Hub") the next time you go shopping at Home Depot. The logo will appear on a range of WiFi-connected devices from different manufacturers, including air conditioners from …

Data And Your Doctor Are Coming Together To Revolutionize Health Care

• What was your blood pressure this morning?<br>• Which hospital in your area has a) the lowest cost for emergency visits, b) the best safety record, c) the …

Health Care

Medicine's Big Problem with Big Data: Information Hoarding

Information that may offer medical insights has been locked away in the filing cabinets of doctors' offices.<p>Researchers at IBM, Berg Pharma, Memorial Sloan Kettering, UC Berkeley and other institutions are exploring how artificial intelligence and big data can be used to develop better treatments …

Everyone Should Be Thrilled About The Incredible Spa That's Opening In Manhattan

It's called Spa Castle, and it's a mecca of resort-like accommodations built for the masses. Modeled after popular and traditional Asian saunas and luxurious European spas, this holy land has only one drawback: The pilgrimage to get to its Queens location deters many who wish to visit.<p>Now it's …

Watches

Details on Apple’s iOS health tracking app hint at advanced iWatch features

The iWatch could be a far more advanced health tracker than previously thought.<p>We’ve been hearing that Apple was developing a health tracking app, dubbed Healthbook, and making health a big focus of its rumored iWatch for months now. But new details on Healthbook published this morning by 9to5Mac …

Who Needs Kickstarter? Exercise Sensor Moov Raises $1 Million In 15 Days

When Meng Li and Nikola Hu stopped by the FORBES office to demonstrate their wearable sensors last month, Hu spent much of the interview punching the air and running in place. A laptop placed on the table graphed the speed and form of his punches, benchmarking his performance against that of a …

The Scam Of Olive Oil, And Its Antidote

Here’s the hard truth: the olive oil in your pantry, the one you bought for its health benefits and for some sliver of the seductive Mediterranean lifestyle, is most likely a scam.<p>A scam, meaning it probably contains less actual olive oil than you’d ever imagine. A scam, meaning it’s likely been …

South and North Korean relatives reunited – in pictures

North and South Korean family members separated since the 1950-53 Korean war have met in the first reunion ceremonies for three years. Reunions are being held at North Korea’s Kumgang Mountain resort

Journalist Sues Police for Doubting His Right to Fly Drones

A drone journalist is suing a local police department in a case that may provide a stepping stone to broader legislation dealing with who has the …

Audax Health’s 24-year-old CEO sells majority stake to UnitedHealth

At 24, Grant Verstandig is one of the youngest chief executives in the health-tech sector. And he’s only one of the few to achieve a successful exit.<p>Today, Optum, a group within health-insurance giant UnitedHealth, acquired a majority stake in Verstandig’s startup, Audax Health. It’s not a …

Apple’s Latest Crackdown: Apps Pulling The Advertising Identifier, But Not Showing Ads, Are Being Rejected From App Store

This weekend, Apple began rejecting mobile applications from the App Store which retrieve the end user’s IDFA (Identifier for Advertisers), but don’t show any ads. The IDFA is today the preferred ad tracking option, following the phasing out of the unique identifier known as the UDID. Over the …

Apple reportedly making push in mobile health

All signs point to Apple aiming to make a splash in mobile medical health.<p>The tech giant's so-called iWatch is said to be deep in development, with a heavy focus on mobile health and fitness tracking. And it's also been said that the long-rumored product could be announced by the end of this …

Telerik Launches New Development Platform For Web, Hybrid And Native Apps

Telerik has long made a wide range of tools for developers, ranging from the Kendo UI jQuery framework to the cross-platform development service Icenium and numerous related backend services for mobile and desktop apps. Today, the company is combining all of these tools under the “Telerik Platform” …

Why Brooklyn Is The New Mecca For Fledgling Tech Startups

Perhaps the grass is greener on the East Coast, but here in Brooklyn and throughout New York City, tech companies have been helping neighborhoods flourish because they are choosing to work in collaborative, creative environments.<p>We have not seen the insular migration patterns where firms attempt to …

Startups