Russ Nelson

449 Flips | 2 Magazines | 2 Likes | 7 Following | 9 Followers | @Russ996999 | Keep up with Russ Nelson on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Russ Nelson”

The Five Best Ways To Drive Traffic To Your Website

Website traffic is the lifeblood of every online business. More visitors to your website means more potential customers seeing your products. The more people you get in front of, the more sales you can generate. So driving more traffic to a site is really a no-brainer for most businesses, but what …

Marketing

17 Free SEO Tools You Should Be Using

Do you know any successful SEOs? I bet they’re always running SEO experiments. And tracking them too.<p>You can’t optimize a page for a keyword today …

How To Start An SEO Campaign With (Almost) No Money

If you’ve been thinking about starting a search engine optimization (SEO) campaign, you’ve likely run into a serious obstacle: money. Big-name agencies charge upwards of tens of thousands of dollars a month to manage a campaign, and hiring a new full-time manager and/or a suite of specialized …

Engines

How to Become a LinkedIn Power User (Infographic)

How your profile can be the key to standing out in the crowd, and landing the job.<p>More than 70 percent of employers are using LinkedIn to recruit and hire new employees, so having an effective profile can be the difference between being the preferred candidate and getting beaten by the …

Infographics

Four Tips You Need to Know to Make it Big as a Social Media Influencer

Here are some of the most important things you need to know about influencing your followers and making more money.<p>As social media continues to grow by leaps and bounds every day, so does the number of social influencers. Per the most recent stats, Instagram stands at 800 million and Twitter at 330 …

Master the Art of Digital Marketing with These 4 Tips from Koffee-O-Matic

Digital marketing is a term that many people use interchangeably with internet marketing. Yet, it has its beginning way back in the 1980s, when …

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Publication Date: <b>April 02, 2013</b><p>Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and …

Turn Instagram Into an Effective Funnel Step for Your Business

Tracking and analyzing all of the data available to you is essential to getting results on social media.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Once you've got a good grip on Instagram metrics and performance of your account, you should take a look at the traffic coming from …

Social Media

How to ensure that Flipboard readers discover your blog

If there’s one thing bloggers love, it’s having people read their words. After all, none of you are out there banging the keys just because you enjoy the noise it makes, right? When you flip your posts into a Flipboard magazine, your followers will most likely see it in their Cover Stories (home) …

How Hashtags Can Help Your Magazines on Flipboard

The <b>#</b> symbol, known as the “pound” or “hash” key on your phone, is now more popularly known across social media as the hashtag. You may have used it to confirm automated instructions with a bank or phone company or in a list of numbers, but in computing, the hashtag is a metadata tag or label for …

Social Media

New Instagram Tool That Suggests What Hashtags to Use Based on Your Photo

Whether you like it or not, Instagram has become a big part of our life. And not just for seeing what our friends are up to, but also networking and …

The Essential Landing Page Checklist

How to ensure that your landing page delivers the promises in your online ads<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book</i> Ultimate Guide to Google AdWords<i>. Buy it now from</i> Amazon | Barnes & Noble | …

Barnes & Noble

How to Make $2 Million With Just a Laptop and Phone

Josh Harris uses a proven system to take complete novices from zero to six figures a year.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Plenty of gurus promise proven systems for raking in cash. The problem is that most gurus don’t actually produce real results.<p>In 2014, The Oracles …

Google AdWords

Making Your Website Into A Super Sales Machine

As seen with Amazon.com’s latest earnings report, the ecommerce trend is still very much in the growth phase. But interestingly enough, many business owners still do not put much investment in their websites. Unfortunately, this often means lost sales.<p>“Today’s consumer is highly distracted and the …

5 Ways Professional Copywriting Elevates Your Website and Your Bottom Line

Your brand image is unique. Make sure it has a voice to match.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Imagine you’re trying to choose a company you can trust to provide a service in your home. You do a web search and check a few sites, but the information each business provides …

Marketing

How to Make SEO Easy for You and Your Business Needs

Whether you already have your own business or are planning to start a new business it is important to have a strong online presence. And, as we all …

How to build a business empire with Instagram

What does it take to succeed online? Shouldn’t real-world influence transfer into the digital world? The introduction of computers and smartphones has changed the business world and yet many still do not understand how new digital platforms fit into the business realm. These platforms are a new …

Social Media

19 Experts Explain Why Your Website Isn't Bringing in Customers

There's no shortage of reasons your pages aren't finding their target markets or inspiring visitors to convert.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>They told you to build a website, so you did. They told you'd you get customers if you had a website, but that hasn’t …

Marketing

8 Online Influencer Marketing Companies You Need to Know

These agencies will help your brand stay approachable and authentic.<p>Influencer marketing is by far the fastest growing marketing channel this year, and it doesn't show any signs of slowing down. A 2015 poll by eMarketer showed that 84 percent of marketing professionals planned to launch at least …

How Crucial Is Big-data Analytics In Mobile Advertising?

We're in an algorithmic world. Everything we do on digital is recorded and now, being understood. By mapping a consumer's digital footprint, …

Big Data

The 5 Most Important SEO Tips For New Websites

markusspiske / Pixabay<p>During any working week, it’s likely I’ll be asked a couple of times by small business owners for my advice on their new …

5 Simple Tips You Can Use to Capture the Attention of Millennials

Every business wants to get millennials on its side. Here's how you can do it.<p>There is non-stop chatter about how millennials are a completely different breed of consumer, but that conversation often ends without an explanation of how to get on their radar. It’s well worth your time and effort to …

Marketing

Emotions and Data Are a Winning Combo for Great Social Ad Campaigns

Great advertising goes beyond branding and speaks to the heart of people’s needs, fears, hopes and dreams.<p>Procter & Gamble’s most recent spot in its …

7 Patient Strategies for Growing Your Business Online

The sooner you stop believing in magic formulas for success the better.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In case you haven’t noticed, there are more than a few entrepreneurs online daily talking and marketing the same kind of business, and offering the same services. You …

Business Strategy

Five Simple Skills You Need For A Career In Digital Marketing

As the CEO of a marketing company actively hiring, I’ve had to inform many people that they have not been selected for an interview. Every “rejection” email I’ve sent has forced me to identify what it really takes to succeed in digital marketing.<p>It’s been quite the process to figure out what …

How to Create a Social Media Marketing Strategy From Scratch

Here's a blueprint for a successful social media marketing plan.<p>This story originally appeared on Buffer<p>When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that …

Social Media

Email Drives Quarter Of Retail Visits, Per Adobe

Email marketing has grown in effectiveness this year, according to new retail industry data from Adobe Digital Insights.<p>The study suggest that after …

10 Social-Media Trends to Prepare for in 2018

Powerful social-media trends affecting both users and brands are strengthening and accelerating.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the …

Social Media