Ruiqi Ma

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Trends Highlight: The Monetization Challenges for Metasearch on Mobile

<i>Late last month we launched the latest report in our Skift Trends Reports service, the 2017 Outlook on Metasearch in Travel.</i><p>Our 2017 Outlook on …

Luxury Loyalty Merger: Taj and Shangri-La Hotels Partner on Loyalty Play

Mumbai-based Taj Hotels Resorts and Palaces and Hong Kong-based Shangri-La Hotels and Resorts are teaming up to debut a brand-new loyalty program …

Hospitality

What is a traveller's motivation for sharing on social media?

“Consumers” used to be characterized according to predefined demographic criteria, and later according to lifestyle and choices.<p>This has now …

Public Relations

2016’s Most Important Digital Marketing Trends for the Hospitality Sector

2016 was always set to be a year of shiny-new toys to play with from a hospitality marketing perspective. From video conferencing to remote training …

Marketing

How Marriott's Doing Things Differently and Digitally in China

No one in the travel or hospitality industries wants to miss out on the incredible billion-dollar opportunity that is the gigantic Chinese travel …

Hospitality

Marriott Wants a Big Slice of Chinese Travel Growth With New Properties Across Asia

Marriott International Inc., the world’s biggest hotel operator, is betting its future in Asia on the growth of leisure tourism, particularly from …

Tourism

Luxury Hotels Are Missing an Opportunity With User-Generated Content

User-generated content (UGC) in all of its various forms, from Instagram photos and Tweets to Facebook posts and Snapchat Stories, can be invaluable …

Marketing

The Marketing Information System: What All Businesses Need But Few Have

For many years, businesses have been talking about the need to develop systems to tie every aspect of marketing together from developing marketing communications through recording sales and providing after-sale customer service.<p>The problem is that very few have invested the time and money to …

Marketing

5 things to know about the latest distribution research

REPORT FROM THE U.S.—Changes in the world of digital distribution are resonating throughout the hotel industry, with issues such as online travel …

CEOs expect technology to drive loyalty, distribution

SEATTLE—The future of the hotel industry is tied to technology and people, and that future begins with complete systems integration.<p>Three executives …

Locals can drive ancillary spend at hotels

REPORT FROM THE U.S.—Hoteliers have numerous opportunities to lure nonguests to their property in hopes of generating extra revenue.<p>“It’s become a …

Starbucks Kills Its Line With An App

Starbucks has enabled mobile ordering across the U.S. for iOS and Android devices, so you’ll never have to wait in line again.<p>It’s 9:30 a.m. outside Starbucks’s two-story flagship store in the heart of Chicago’s prime aged meat market, the Viagra triangle, and though rush hour is over and the …

Coffee

Ritz-Carlton blurs lines between business and pleasure for corporate events

Image courtesy of Ritz-CarltonThe Ritz-Carlton Hotel Company is innovating in the meetings and events space by encouraging organizers to book with …

Hospitality