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How to Get More People to Open Your Emails | Inc.com

Within the e-commerce realm email is a critical way of communicating with customers. But from the other side of the screen customers are all over the board in terms of how they react to what lands in their inboxes. According to an infographic created by the cloud-based transactional email delivery …

4 Ways To Attract More Leads With Next Generation E-Brochures

Date posted: July 28, 2014<p>Brochures that showcase your campus, programs, and student support services should be an important part of your school’s …

Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation

Date posted: November 5, 2014<p>In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of …

Inbound Marketing: the Fine Art of Being Found by and Engaging with Prospective Students

Date posted: October 27, 2014<p><b>Image Source</b><p>The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate …

Student Journey Mapping: Personalizing Touchpoints & Optimizing Conversion

Date posted: November 14, 2014<p>Consider the last time you made an important purchase. While deliberating over your options, you probably went through …

FREE WEBINAR – AN INTRODUCTION TO GOOGLE ANALYTICS FOR HIGHER ED MARKETERS

Date posted: November 25, 2014<p>Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST)<p>On Wednesday December 10th, HEM will present a FREE, 30 …

10 Questions to Test the Strength of your Institution’s Marketing Integration

<b>Do you apply a customer centric approach to sales, marketing and service?</b><br>In today’s marketing environment your prospect/customer should be well …

3 Questions to Ask to Improve Student Engagement with your Marketing Content

Student engagement is the elusive objective of much of the content produced in higher ed marketing. To positively engage a prospective student with …

The Higher Ed Guide To Irresistible Email Subject Lines

Date posted: August 26, 2014<p>When you log into email each morning, how many of those waiting messages do you actually open and read? How many get …

Integrating Calls to Action on Higher Education Landing Pages

Date posted: August 6, 2014<p>A good college or university website makes it easy for visitors to accomplish their goals by making navigation intuitive, …

How to Leverage Original Content: A Case Study about Content, Social Media and SEO in Higher Ed

Date posted: April 1, 2014<p>College and university web marketers understand that they have to publish high quality, relevant and original content for …

Leveraging the Power of YouTube for Student Marketing Initiatives

Date posted: May 15, 2014<p>When it comes to marketing your higher education institution, there’s almost no popular social media outlet that’s …

Influencing the Influencer: Connecting with the Parents of Prospective Students

Date posted: May 26, 2014<p>Parents have strong sway in a student’s choice of where to attend university or college. In Eduventure’s spring 2014 “Survey …

More Changes With Facebook and What They Mean for your School

Date posted: June 18, 2014<p>Facebook is not one to rest on its laurels, which means colleges and universities have to continually be on the alert to …