Rowan Emslie

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How Do ASO Tools Actually Work?

Demystifying ASO tools terminology by explaining the data methodology behind it. It's even MORE sexy than it sounds.


Using Apple Search Ads To Choose High-Volume, High-Value Keywords

Apple Search Ads are the only fixed point in the ASO landscape: any strategy for choosing app store optimization keywords should be built on Apple …

App Store

Has There Been a Change to the App Store Algorithm?

Apple and Google keep changing their search algorithms to prevent people gaming the system. Apple just made some big changes: here's what we know so …

App Store

A Song of Streaming Apps

The mobile app market for TV streaming is doing very well. Netflix and HBO are showing that there are multiple ways to grow app revenue in this space.


How To Use App Market Data To Fuel Mobile Growth

Without consulting mobile app market data, your mobile growth strategy is unguided. Learn how to benchmark track & set targets before you spend your …