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Even With Man-U, Global Chevy Won't Miss Europe, CMO Says

Even With Man-U, Global Chevy Won't Miss Europe, CMO Says

Forbes - Dale Buss

Chevrolet global CMO Tim Mahoney insisted that essentially dropping out of Europe by 2015 won’t dent Chevy’s plans to become a dominant and truly global brand. And as Chevrolet readies to put its name expensively on the jerseys of Manchester United soccer players next year, he also said it didn’t …

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