Rood Risicobeheersing

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How to Use Personalization to Shorten the B2B Sales Cycle

In a world of mass emails and buyers reeling under stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming …

Marketing

Want To Sell More? Have More Conversations

If I could say nothing more about sales to the thousands of entrepreneurs I counsel, it would be simply this: At the end of it all, sales is still a numbers game. The one immediate way to increase sales results is to increase the number of sales conversations you have.<p>To bring this point home, …

Selling

Lessons for First Time CEOs Choosing Board Members - Part 1

Zoë Barry, Founder and CEO of ZappRx, on how to choose board members for new entrepreneurs.<p>There are bookshelves filled with stories about company Boards in disarray that ousted the CEO over egos and direction. Tech startups are notorious for having dysfunctional Boards. Just look at Uber, where …

Business Strategy

5 Things Businesses Should NOT to Do on Social Media

StockSnap / PixabaySocial Media Marketing has become a powerful tool for increasing exposure, growing a business, and generating revenue.However, …

Small Business

5 Core Principles 7-Figure Earners Use When Selling Online

The bigger picture when it comes to marketing is learning to pull the many emotional triggers that persuade a person to buy from you.<p>In business, there are certain fundamentals that must exist for survival. Things like value, trust and company culture should be commonplace. But beyond those …

A Guide to Making Your Startup More Agile in the Early Stages

How to Build an Agile Startup That's Able to Respond<p>In the early stages of building a startup and growing a business, it's easy to feel as if some of the decisions you're making are small and inconsequential. And while some of them will be forgotten down the road, many of the choices you make have …

Project Management

7 tips om sales & marketing sterker te laten samenwerken

Al meer dan een decennium geleden kwam de Harvard Business Review (HBR) met een strategie om ‘de oorlog tussen sales en marketing te beëindigen‘. …

How Much Should I Spend On Facebook Ads?

This column is authored by Digital Marketing Consultant, Logan Mayville “HowThe post How Much Should I Spend On Facebook Ads? appeared first on …

Marketing

4 Vital Cyber Security Measures Every Safety-Conscious Entrepreneur Needs to Take

It's a no-brainer that it's more cost effective to hire an expert than to recover from the damage a data breach may cause.<p>Consumer Goods Entrepreneur, Freelance Writer<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Throughout history, whenever technology has advanced, there has always …

Freelancing

4 Ways Millennial Founders Can Mitigate Risk In Their Startups

Did you know that millennials are the largest living generation in the United States? While some of these people will never think twice about starting a business, others dream about the day when they’ll be in charge of their own company. There are many roadblocks standing in the way, with …

Millennials

4 Security Questions to Ask When Outsourcing IT Operations to Make Sure Your Business Isn't at Risk

Understanding the distinction between security and IT can save your business time and money<p>Outsourcing IT operations to managed IT services providers (MSP) is a common trend for a business looking to maintain its operational efficiency while cutting down on cost. In addition to assisting with IT …

6 business technology trends for 2016

Nearly every business uses the cloud for all or some of its business software. Roughly 93 percent to be exact. The cloud enables connectivity with other systems and reduced maintenance and mobility among other benefits.<p>The past few years have seen widespread adoption of cloud computing, but 2016 is …

Business Technology

Got Data? Lock It Down Now!

Any data — or information — you produce in the digital space is considered a record. This includes social media data, emails, local and cloud-based …

Information Systems

5 Fundamental Best Practices for Enterprise Security

The importance of data integrity can't be overstated. Complacency risks the downfall.<p>Entrepreneur and Online Marketer<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Designing and implementing a strategy for enterprise security is highly important and should be prioritized as the world …

Information Security

What makes you stand out in Startup? see business plan template.

​The business plan consists of a narrative and several financial worksheets. The narrative template is the body of the business plan. It contains …

Here’s the one crucial detail that founders often miss out in their pitch decks

Picture this. After months of preparing for Demo Day, you give your best performance on stage and there are good vibes all around.<p>Weeks later, all …

4 Assumptions About Risk You Shouldn’t Be Making

<b></b>“Two roads diverged in a wood, and I—I took the one less traveled by, and that has made all the difference.” The line is instantly recognizable as the conclusion of “The Road Not Taken” by Robert Frost. And, the misunderstood poem helps to highlight how innovation-seeking executives need to reframe …

Take Back Your Time With These 10 Ready-Made Spreadsheet Templates (And Our Top Tips and Time-Savers)

One of our cultural values at Buffer, is to <b>live smarter, not harder.</b><p>We like to think this extends into our workflows as well.<p>This is why marketing …

Analytics
Elevator Pitches

The 3 Keys To Relationship Building That Separate Mediocre Leaders From The Brightest And Best

Humans are hard wired to connect. They are social creatures that crave friendship and positive interactions with others. As much as we yearn for these interactions, however, many of us struggle to be good at building relationships. But why? To gain more clarity, my colleague Joe Folkman and I …

Employee Engagement

15 Free Ways to Increase Your Facebook Page Likes

Don't spend another dime on Facebook marketing. Use these free tricks to grow your following.<p>Facebook is one of the hottest social networks for business owners. There are over 20,000 people on Facebook and as of Q1 of 2015, over 1.44 billion active monthly users.<p>Who wouldn't you want <i>that</i> kind of …

Marketing

How Big Brands Get Social Wrong and Small Companies Get It Right

A new Sprout Social report shows what large brands can learn from small startups.<p>We all use the word "disruption" to describe what happens the business world, but we don't always stop to think about what it really means: A small startup with a good idea enters an established industry and winds up …

6 Often Overlooked Digital Marketing Metrics

Do missed or overlooked marketing metrics keep you up at night? They should.<p>With so many marketers placing value on vanity metrics it’s a wonder any …

Marketing

How to start a business with almost no money

You're willing to take some risks, like leaving your current job or going without personal revenue for a while.<p>But there's one logistical hurdle stopping you: You don't have much money.<p><b>Related: 7 Myths About Starting a Business That I Used to Believe</b><p>On the surface, this seems like a major problem, …

Small Business

6 Things You Need to Know About Generation Z

As a proud Baby Boomer, I know all too well that lumping people into categories based on their age and the year they were born is a very simplistic …

5 Ways to Establish Yourself as an Industry Thought Leader

You’ve spent money on online advertising to no avail. Your emails aren’t getting opened. And no one’s visiting your site.<p>The marketing creek has run …

Small Business

Make Your eCommerce Site More Interactive with 10 Simple Tips

The more interactive your website, the more users will keep returning to your site because it makes their experience with your company much more …

eCommerce

The 6 Types of Buyers for Your Business

CEO and Founder of Axial<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There is a reason it’s called exit <i>planning</i> -- the steps involved in determining how to ultimately leave the company you’ve built require careful thought, deliberate consideration, and plenty of time.<p>There are many …

Venture Capital

10 Killer Landing Page Tips and Tricks

Landing page optimization is one of the best ways to increase the performance of your PPC campaigns and maximize your ROI. Over the course of the …

A Complete Checklist for Social Media Managers (Infographic)

The checklist below is based on a social media checklist that Sprout Social social media manager <b>Darryl Villacorta</b> uses. Although we know it’s not a …

Public Relations