Rohit Matlapudi

41 Flips | 2 Magazines | 7 Likes | 4 Followers | @RohitMatlapudi | Keep up with Rohit Matlapudi on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Rohit Matlapudi”

Why Diversity And Inclusion Will Be A Top Priority For 2016

With all the press we read about diversity, inclusion, women in leadership, and the need to be open minded about religious and cultural differences, one might ask “<i>is 2016 going to be the year of diversity in business</i>?”<p>I believe the answer is yes: this topic has been raised in the public eye and …

Human Resources

This investment bank presentation helps explain the complicated digital marketing industry for normal people

The investment bank LUMA Partners created the widely known LUMAScape, which shows the myriad middlemen technology companies that sit between a marketer choosing to spend money on an online ad and that ad reaching the consumer.<p>Now LUMA Partners has created a new presentation that aims to demystify …

What we learned from our first Instagram ad campaign

When Instagram first announced it was going to open its doors to all advertisers, my mobile marketing agency was extremely enthusiastic about the new mobile marketing platform that’s become available and went straight to work. Here’s what we learned from our first campaign on the social network.<p>Our …

The Big List: 80 Of The Hottest SEO, Social Media & Digital Analytics Tools For Marketers

In online marketing, having the right analytics tools and software can make a major difference. A good program can save you time and help demonstrate …

What If You Blend IoT Data With Google Analytics?

For many years Google Analytics focused on website metrics — things related to site performance and site visitor behavior.<p>But a broad scope of data …

21 Spectacular SEO and Search Marketing Stats and Facts

Social may be sexy, but search still pays the bills.<p>As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, …

Find out the inspiration behind our SEO Myths resource

Myths. They’re everywhere, and they range from those that crop up in everyday life (cracking your knuckles gives you arthritis) to the downright odd …

Myths

15 Email Marketing Tools for Business Growth

Email marketing is the best way to build a bridge between customer and seller. Sending an email regarding your product or service with the features …

20 of the Best Google Chrome Extensions for Social Media Marketers

June 16, 2016<p>Share<p>Yes, this is another list of the best Google Chrome Extensions. You’ve seen it all before, right? Well, we thought we had too. But …

Google

How To Create A Social Media Strategy (With 3 Steps And A Template)

Getting things on paper (or rather, a digital document) is an obvious but essential step toward meeting a goal. But, sometimes marketers tumble into …

Guide to Removing Referrer Spam in Google Analytics

This article deals with the problem of Google Analytics referrer spam (prominent referral spammers are semalt, darodar, buttons-for-website). I …

SEO

Twitter Inc.'s Video Audience Just Got a Bit Bigger

Twitter is enabling websites to embed native videos uploaded to its platform.<p><b>Twitter</b> (NYSE:TWTR) is getting serious about video. Earlier this year …

Standalone

Goodbye, AdWords Destination URLs

Big news: Google has announced a new AdWords Upgraded URLs format to give advertisers more features/options and save them time. Upgraded URLs will …

Google AdWords Introduces Dynamic Structured Snippets

Your paid search listings are about to get a slightly new look and feel with the addition of dynamic structured snippets, the Google AdWords team …

Afghanistan avalanches: more than 180 dead

The death toll in some of the worst avalanches in Afghanistan for 30 years has risen to more than 180 people, with heavy snow set to last for two more days.<p>Officials warned of an imminent humanitarian emergency in areas most severely hit by the bad weather, with snow sweeping through villages and …

Roads

B2B Inbound Marketing: Top Tactics, Goals, and Challenges

Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, according to a recent …

5 free visual media tools for PR and marketing pros

More and more brands are embracing content marketing, especially when it comes to visual media. Research shows that 65 percent of a brand’s audience …

How to Add More Navigation Menus to your WordPress Theme

Sometimes you may find an awesome theme only to realize it would be great if it had an extra navigation menu with important or frequently used links …

Google Introduces Call-Only Campaigns – Here’s Why You Need Them

Earlier today, Google officially announced the launch of a new campaign type in AdWords known as Call-Only Campaigns.<p>Call-Only Campaign ads look very …

9 Ways to Protect Your WordPress Site from Hackers

The grim truth is there is no way to completely protect yourself against hackers and security threats towards your WordPress website or blog. A …

9 of the Best Free Social Media Analytics Tools

Want to know what’s working on social media?<p>Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will …

Social Media Marketing

How The 2015 B2B Purchase Decision Process Has Changed

5 Steps To B2B Content Marketing Success<p>The biggest challenge B2B marketers face today is that their buyers are invisible until they’re ready to …

Top 10 Ways to Teach Yourself to Code

Programming is one of the most valuable skills you can pick up in these modern times, whether for career prospects or to stretch your brain and …

Most Recommended Marketing Tools By Pro Bloggers [Part 1]

<i>This is the Part 1 of the "Recommended Marketing Tools" series - where successful bloggers share the marketing tools they couldn't live without. Co-authored by James Richman.</i><p>Most successful bloggers are not only great storytellers. They know the best and most effective tools of the trade too.<p>In …

Beginner Books

Learning to code still remains a buzz. The problem facing any budding new programmer is how to start. Questions abound. What’s the best programming …