Rodolfo Maldonado

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Your Strategic Plans Probably Aren’t Strategic, or Even Plans

It happens all the time: A group of managers get together at a resort for two days to hammer out a “strategic plan.” Done and dusted, they all head home. But <i>have</i> they produced a plan with a strategy?<p>At the start of my public seminars on strategic planning I ask attendees, who rank from board …

How to Build High Quality Backlinks in a Scalable Way

All links are created equal, <i>right?</i><p><i>They’re not!</i> Link building used to be simple: you would go out there, write a bunch of articles, submit them to an …

Internet Marketing

5 Self-Branding Tactics For Beginners That Will Get You Noticed

As we all know, everyone has a purpose in life, and with constant focused effort, we can become what we wish to be.<p>Knowing what you are passionate …

This Common Speaking Habit Is Draining All Your Negotiating Power

Here's how to sound as credible as you are.<p>"John - we are receiving some feedback about the team and their presentation style. In particular we get comments about the inflection of their voice going up at the end. Can you work on this with folks on the team?"<p>Uncertain Language vs. Command …

Adobe's Answer To The Looming Data Scientist Shortage: The Adobe Analytics Challenge

For students choosing careers, data science presents an opportunity to be in demand. Although students in the U.S. are studying data analytics at …

These 4 Choices Can Mess Up Your Financial Future

Confessions from a former financial caseworker.<p>Why are some people always strapped for cash while others have money in the bank and are maxing out …

Prepare For The Crisis Ahead: Every Bank Needs A Plan For Social Media

There’s a misconception among banks that if they prohibit their employees from using social media, they can avoid the risks of damaging their brand or being out of compliance with regulatory requirements. The greatest risk is doing nothing to prepare for the crisis ahead.<p><b>The Stages (And</b> …

Confusion about overdraft coverage can cost you dearly

Many consumers have major misconceptions about overdraft coverage on checking accounts, and this confusion could be costing them serious cash, according to a recent NerdWallet study. In fact, a recent Consumer Financial Protection Bureau report shows Americans paid $15 billion in fees for bounced …

Science Says These 7 Attention Exercises Will Instantly Make You More Focused

In just a few minutes a day, you can rebuild your declining attention span.<p>With knowledge workers--software engineers, writers, entrepreneurs, and most people with a "white-collar" job--currently outnumbering all other workers in the U.S. four to one, it's clear that the thinkers will inherit the …

Here’s how to become more self-aware — and more successful — at work and in life

Are you a good worker? How do you sound when you talk at meetings? And how much would your coworkers agree if they heard your answers to those first …

What I Wish I’d Known Before Applying for Product Management Jobs

(As someone with 0 Experience)<p>It was a dark, stormy night, and I sat shivering on the cold hardwood chair in my room sending off yet another …

Are You Accurately Measuring Your Company’s Digital Strength?

There are few business leaders around the world not thinking about digital transformation in some shape or form. Whether improving omni-channel commerce or developing digital extensions to product lines, businesses are working out how to drive profitability through digital. But traditional metrics …

The stoic knows: 4 rituals that will make you well-liked

Do you want to have better relationships? Well, you should definitely take some advice from… the Stoics.<p>I know, it sounds weird. Most people think of …

How To Grow Lavender At Home To Relieve Stress And Anxiety Every Time You Walk Into The House

Have you ever considered growing lavender?<p>Lavender is perhaps one of the most well-known and widely used herbs in the world.<p>It’s also a gardener’s …

Free stock trade app Robinhood monetizes with $10/month to buy on credit

Robinhood says it will never charge commissions to trade stocks, but the $66 million-funded startup is finally ramping up monetization with the launch of “Robinhood Gold” premium features. For $10 per month, users can skip the three-day waiting period with instant deposits and reinvesting, trade 30 …

Your Marketing to Millennials Is Failing Because of Your Stereotypes

The word Millennial carries strong associations for most people. An image quickly forms of a tech-savvy kid staring at his smartphone as the world …

3 Must-Know Facts About Legal Content Marketing

Content marketing can be very effective, but you've got to play by the rules<p>As we all know, the digital and online landscape is transforming at an exponential pace. As a lawyer, your online presence and marketing efforts have a significant impact on your ability to reach your prospective clients. …