Rodica Lazar

13 Added | 2 Magazines | 6 Following | 21 Followers | @RodicaLazar | I am in a constant digital marketing and social media frenzy. Intrigued by new apps and technologies, I am a true geek at heart.

A 40-year-old technology still beats Facebook for getting people to visit websites

Image: Rachel Johnson<p>Image: Rachel Johnson<p>EMAIL DELIVERS AS much website traffic for Irish e-commerce businesses as every social media network …

How To Grow Your Email List Fast With Simple Marketing Automation

It was a conference.<p>The presentation on a multi-million dollar production that had won multiple awards at Cannes was revealed.<p>The project? A …

Brands Get a Better Version of Instagram Than You Do Now

Instagram is rolling out an intriguing new feature: carousel-style photo sets that let users upload several photos at once. Unfortunately, you have …

Paucity of digital/social skill at senior PR levels is a threat to the industry

Posted on March 3, 2015 1:05 pm by Shel Holtz | PR | Social Media | Technology<p>Kindle<p>On the surface, the public relations industry seems to be doing …

Public Relations

Are PR and Marketing Entering the Moneyball II Era? - SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin

For the general sports fan, statistics and data have been making their way into the mainstream for some time, similar to how online has brought …

Facebook tests an automatic ‘reactivate’ button

People get tired of Facebook FB, +2.73% , and the company knows it.<p>The biggest social network on the planet is going where few social networks have …

Psychology

Your 50 Favorite Blogs: The Most-Loved Marketing, Social Media, and Productivity Blogs of Buffer Readers

Having a list of go-to blogs can be a great source of information and inspiration.<p>In our case, the blogs and websites we visit most often provide …

This Is the Best New Feature YouTube Has Added in Years

YouTube has quietly launched a new GIF creation feature that could trigger an explosion of looping, frenetic clips across the web.<p>The GIF creator …

GIF Animations

Instagram Is the Fastest Growing Major Social Network

Instagram grew nine percent among U.S. adults last year.<p>Instagram is growing quickly — faster than the competition, it turns out.<p>New data from the Pew Research Internet Project released Friday found that Instagram was the fastest growing major social network among U.S. adults last year. The segment …

Pew Research Center

Twitter Buys Niche, A Startup That Connects Brands With Instagram And Vine Stars

Twitter's getting serious about its video offerings, starting with some of its most popular users: Vine stars. The company said Wednesday it acquired Niche, a startup that launched in 2013 to help Vine and Instagram stars leverage their online influence in paid deals with brands and …

Branded Content

How to Build an Influencer Marketing Strategy

Today, consumers are bombarded with messages from marketers about how those marketers' products or services are better than those of others, and how …