Roderick Beld

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PPC Ads Not Performing? Reduce Cognitive Load

Is your ad copy not performing as well as you'd hoped? Contributor Andrew Goodman suggests that perhaps you're making users think too much.

9 Facts To Improve Your Mobile Search Performance

Columnist John Cosley of Bing shares insights gathered from internal Microsoft data and other research studies to improve your mobile search ads.

Continuing Education: Marketing Certifications and Resources for 2018

I saw a great SEO presentation in Boston a couple years ago that really left a lasting impression. The expert explained some truly innovative tactics …

How to Set Up Call Tracking in Google Adwords

I don’t know about you, but when I am motivated to purchase a local product or service, I am much more likely to call the business than to fill out a …

Why Facebook is a Marketing Automation Powerhouse

We told you Facebook was getting into marketing automation.<p>Let’s look at some of the specifics and examine the implications.<p>The multi-product ads, …

Snapchat is selling a new type of ad just in time for the holidays: Promoted Stories

Snapchat will let advertisers pay to push a Story to more people.<p>Snapchat is rolling out a new ad format just in time for the holiday season: Promoted Stories, which will let advertisers pay to push their story to more users.<p>A Story, for those who may have forgotten, is a collection of photos and …

9 Creative Ways to Do Social Media Marketing You Probably Haven't Tried Yet

Looking for new opportunities in the world of social media? Here are some potential game changers your brand should try in 2018.<p>In 2016 alone, Facebook is estimated to have received over two-thirds of the world's total social media advertising spend. By now though, the social media giant's …

Amazon hopes for major expansion of its online ad business

It would challenge Facebook and Google on their own turf.<p>You probably don't associate Amazon with online ads outside of sales pitches for Echo speakers, but you might think differently in the near future. <i>CNBC</i> sources claim that Amazon is aiming to expand its online ad business well beyond its own …

eCommerce

Facebook Just Created More Ad Inventory -- Through Instagram

Instagram users will now see posts created by people they don't follow, as the photo-sharing platform says it will now show "recommended for you" …

Facebook Offering Offline-To-Online Retargeting Options

Facebook is inviting businesses to target ads to users who have previously visited their brick-and-mortar locations. As <i>Marketing Land</i> reports, the …

22 Ways to Make Your Facebook Ads Better

Are you running Facebook Ads, but struggling to make them work?Perhaps you’re facing a low conversion rate, not enough audience interest, or even a …

11 Tricks to Create Great Facebook Ad Designs

With more than 2 billion monthly users, Facebook stands out as the most powerful player in digital marketing today. The social network giant offers …

Getting Started With AdWords Scripts

<i>June 25, 2015</i><p>In 2013, I spoke at Hero Conf for the first time and decided to talk about the then relatively new AdWords Scripts, something not many …

Start RLSA On The Right Foot

<i>June 30, 2015</i><p>RLSA (Remarketing Lists For Search Ads) works similarly to traditional retargeting. RLSA shows ads to previous website visitors that are …

Beginner Excel: 10 Must-Haves for PPC Newbies

<i>July 28, 2015</i><p>I’ve said it before and I’ll say it again: PPC enthusiasts are often Excel nerds . But if you’re just starting off down the road of mass …

Super-Segmentation For Quality Score

<i>August 17, 2015</i><p>Wondering why your quality score is so low?<p>If you are, you aren’t alone.<p>Countless marketers and business owners wonder the same thing …

How To Create Display URLs In Bulk

<i>August 14, 2015</i><p>Have you faced a tight deadline and needed to create hundreds or thousands of new display URLs? Maybe you’ve onboarded a new account …

11 Google Chrome Extensions Every Social Media Marketer Needs

Social media is a beautiful channel, a great way to promote your brand and build a following.<p>That’s <i>if</i> you actually have time to use it …

Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More

From data collection to design, this roundup of resources is designed to make it easy for anyone to get started with data storytelling.

5 Smart Social Media Tools that Will Save Your Agency Time and Multiply the Output

Yeah… The agency life isn’t easy.<p>The constant rush. The pressure. Deadlines that keep you awake at night. And clients making demands even the gods …

7 Reports To Create In AdWords Report Editor

<i>August 21, 2015</i><p>Your PPC dreams have finally come true – data visualization is now available in the AdWords Report Editor! You now have the ability …

Google’s Responsive Display Ads Pack A Punch

Google recently launched a responsive ad format for the Display Network. Introduced in the same month Expanded Text Ads (ETAs) were rolled out to the …

4 Custom Affinity Audiences To Try For Display Advertising

For the sake of this post, let’s pretend I own a new company that develops and sells golf clubs. As a new company in a competitive market, I strongly …

3 Killer Strategies for Custom Affinity Audience Campaigns

Below we dig into 3 killer strategies for using custom affinity audience targeting, performance results and key lessons learned from managing custom …

16 Commonly Asked PPC Questions (And Answers)

<i>Ask a PPC account manager what’s the best way to do something and I bet 95% of the time the answer is, “it depends on your account/the situation”.</i> …

The Coolest AdWords Feature You Aren’t Using

For those who have been on the fence, creating dynamic ads is a great way to stand out from your competition while also including highly relevant …

Ad Variations in AdWords: A New Tool for Ad Testing

Even as PPC managers are hesitant to embrace the new AdWords experience, Google continues to release features only available in the new interface. Ad …

The Building Blocks of a Successful Start on Google AdWords

Text-based search ads continue to produce results for business owners of all types. Check out this guide to a successful start on Google AdWords.

Google Hotels Revamps Mobile Features as Its Ambitions Expand

Google has been rolling out changes to its hotel search on mobile and desktop platforms as part of a broader, year-long realignment of its travel …

5 Digital Marketing Trends That Will Give Your Business Life in 2018

The year 2018 is hot on our heels.Self-driving cars have left the need for people at the curb. A Supersonic Hyperloop train is slated to carry people …