Robin Stephenson

78 Flips | 5 Magazines | 25 Followers | @Robinste | Keep up with Robin Stephenson on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Robin Stephenson”

Facebook Launches Shared Photo Albums and Other News You Need to Know

Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world.<p>Today, we're …

The 5 Rules for Silicon Valley Success That Can Work Anywhere

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It doesn't matter where you are or what kind of business you're starting, you can learn to be a better entrepreneur by looking at what makes Silicon Valley tick. Even if you own a small neighborhood business, the ability to innovate, …

How You Can Create the 'Perfect' Social Media Post (Infographic)

This story originally appeared on PR Daily<p>We all wish there were a magic formula we could follow to create Facebook posts that our fans love or tweets that spark retweets by the thousands.<p>Alas, there isn't.<p>Each social network operates a little differently, and each brand's fans have their own …

Social Media

The Art of the Response on Social Media

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><b>We've asked a coterie of marketing experts to join Entrepreneur's Team Digital to provide answers to your common questions about building an online presence. Got a question? Ask it in our comment section below or on Twitter using</b> …

Social Media

Sheryl Sandberg Encourages Women Bloggers to 'Lean In'

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>On Saturday at the BlogHer conference in Chicago, Facebook's COO Sheryl Sandberg sat down with BlogHer CEO Lisa Stone in front of an audience of thousands of women bloggers, for a conversation about what it means to "lean in."<p>Sandberg's …

Sheryl Sandberg

What NASA Can Teach You About Social-Media Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you think of NASA, you probably think of spaceships, telescopes and lunar expeditions. What you might not know is that the organization is also a powerhouse when it comes to social-media marketing. An achievement they’ve reached …

Social Media

How to Make Your Emails Write Themselves

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>"I'm sure I spend 30 minutes a day either retyping something or looking through my sent emails to find an answer I can copy-and-paste."</i><p>Sound familiar? It's what one of my clients told me when I asked where she felt she was losing time …

Productivity

Lack of Confidence, Fear of Failure Hold Women Back From Being Entrepreneurs

Women often don't think they are capable of launching their own businesses, which is one reason there are significantly fewer female entrepreneurs than male entrepreneurs, according to the Global Entrepreneurship Monitor 2012 Women's Report released today.<p>What's more, women report being generally …

Entrepreneurship

The 8 Keys To Success For Facebook Marketing - Jeffbullas's Blog

Facebook has now passed 500 million users and it is a social media platform that cannot be ignored. Many companies are struggling with their efforts …

The Anti-Snapchat: App Saves Sent Pics and Videos

You may want to think twice about sending that pic or video over Snapchat.<p>A new $1.99 app from Sepia Software called Screenshot Save for Snapchat …

build & SHARE your flipboard

Add a button to your website to help your visitors find and follow you on Flipboard.<p>Make it easy for other Flipboard users to share your content with the Flipboard audience.<p>Embed a thumbnail of your magazine on your website or blog to help others discover your Flipboard magazine.

What Big Social Media Mistakes do Businesses Make?

Entrepreneur Magazine's Colleen Debaise curates a digital column that shares thoughts, experiences, and insights from leading authorities on the …

10 Software Tools for Collaborating with Virtual Assistants

<b>Basecamp.</b> This is a web-based, project management tool. It is super simple to use. It enables us to store all the files, tasks, due dates, and …

Home - Practically Perfect PA

Latest articles<p>I hate meetings. Long or short, large or small, food or no food, outside or inside, morning or afternoon — it doesn’t matter. Meetings …

Eight inspiring themes from the Future of Digital Marketing

<b>I can promise you only inspiring case studies, titbits and mantras in this post.</b><p>All taken from our future gazing conference, Future of Digital …

Digital Marketing

4 Common Content Marketing Mistakes & How To Avoid Them

Content marketing is the buzz word for 2013, but as recent studies are demonstrating, there are a few common mistakes that marketers are making with …

Marketers Are Not Publishing Enough Content

Most brands face a slippery slope when it comes to their engines of content creation. We live in a day and age when the term “content marketing” stumbles out of a brand’s mouth almost as often as buzzwords like “big data” and “native advertising.” Woe the brand that is not creating, publishing and …

What Is the Future of Content Branding?

The Westfield shopping centres generated almost £2 billion of sales last year as thousands of visitors flooded through the new Stratford mall during the Olympics.<p>At the Women4Technology event organized by Bailey Fisher and adjustyourset.tv, Angel Gambino, entrepreneur and investor (SVP Digital …

Insights

Intellectual Property

5 Must-Dos in Designing an Emotionally Engaging Experience

Think of how many times you had an impulse to buy a more expensive brand and later convinced yourself that you did it because the quality is much …

Customer Experience

4 Principles of Marketing Strategy In The Digital Age

Life for marketers used to be simpler. We had just a few TV channels, some radio stations, a handful of top magazines and a newspaper or two in each market. Reaching consumers was easy, if you were able craft a compelling message, you could move product.<p>Ugh! Now we’ve got a whole slew of TV …

The North Face: 5 Social Media Marketing Tips

<b>The North Face: 5 Social Media Marketing Tips</b><p>If you are a retailer looking for social media marketing inspiration, take an adventure with a social …

Branding From The Inside Out

Plenty of books have already been written about the nature of social business and what brands need to do in order to prepare.<p>While these have all …

How To Become a Contagious Social Brand in 8 Steps

Reading Time: 3 minutes<p>Last week, we kicked off our We First training series with a webinar called, 8 Steps to Becoming a Contagious Social Brand. By …

Five Steps to Improve Your Marketing to Generation-Y

Our world is changing rapidly. Technology is developing faster than ever. Information is shared and made available everywhere.<p>Generation-Y is the …

5 Ways to Know What Your Customers Want Before They Do

You have to train yourself to see the world through their eyes. Here's how.<p>The number one worry we hear from our clients today is this: “I need to understand my customer better, but it's getting harder, not easier.” Why is that true for so many entrepreneurs? Let us count the ways:<p>Customers are …

Is Social Media Advertising or PR?

PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing?<p>Who manages your company’s social media?<p>The social world for marketers remains a space where rules are yet to be written. But whether you think of social media as PR or marketing …

The 7 Types of Digital Marketer

Social media has disrupted quite a few fields, becoming an integral part of many of them, such as journalism or marketing. And professionals in these …

5 Mindset Shifts Marketing Leaders Must Make | Marketing Insider Group

We all know that real change starts with a shift in thinking. And so we are winding down the Future of Marketing series (for now) with this post on …