Robin Großmann

79 Flips | 4 Magazines | 1 Like | 3 Following | 8 Followers | @RobinGrossmann | I'm a student from Germany, who's interestet in Economics, Digital Marketing and SEO

How to Spy on Your Competitors's Facebook Ad Targeting

Find out why you're seeing those sponsored posts on your Facebook Newsfeed.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ever wonder why you're being targeted with a Facebook ad?<p>In this video, Entrepreneur Network partner Michelle Held from MetroNY explains Facebook advertising and …

Social Media

5 Ways Small Businesses Can Compete With Giants in SEO

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Search marketing has grown in popularity as online search continues to evolve from a novelty to a standard feature in our everyday lives. Almost every business in the country, big or small and regardless of industry, has some kind of web …

Marketing

Google RankBrain 101: Essential RankBrain Strategies

BrightLocal recently polled its customers about their knowledge of <b>Google RankBrain</b>. When asked, <b>62% of digital marketing professionals have either not</b> …

SEO

Study shows Google’s Possum update changed 64% of local SERPs

How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did …

Local Search

Holiday optimization tips for remaining competitive in the SERP

Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly …

Long Tail Pro Review – Is It The Best Keyword Research Tool?

Long Tail Pro Review & Keyword Research TutorialThis Long Tail Pro review is broken down into 3 pieces-• Updated Review: Watch this first! It takes you …

Adobe Air

8 Effective Keyword Research Tips for Better SEO

Finding the best keywords is a difficult task, but once you get the most targeted and performing keywords, your website’s presence on Google Search …

Google Search

Tutorial - How To Do Keyword Research for a Blog Post

Transcript of How To Do Keyword Research for a Blog Post Video Tutorial<p>It seems like I have got the beginning of a topic. Lets go over to Google …

How To Do Keyword Research In 6 Steps

<i>[EDITOR’S NOTE: On August 27, 2013 Google officially replaced their AdWords Keyword Tool with a new free tool called the Keyword Planner. In light of</i> …

AdWords

Carrying Out Extensive Keyword Research for Blogs

Most blogs will drive through a significant amount of their website traffic via organic search. Actually carrying out keyword research for blogs can …

Google Search

How To Do Keyword Research in 2017 — Ahrefs’ Guide

There’s also no shortage of great articles that give you very detailed instructions as to executing a professional keyword research, ranking high for …

SEO

It all begins with words typed into a search box.<p>Keyword research is one of the most important, valuable, and high return activities in the search …

Getting Reviews the Right Way for Local Businesses

<b>Editor's note:</b> Since the publication of this post, Google has rebranded Google+Local as "Google My Business". Carry on!<p>It's the bane of every …

Customer Service

Local Content: Why Authenticity Matters in Local SEO

Local search engine optimization is the key to attracting new customers and improving brand visibility within your local area. However, optimizing a …

5 Trends Shaping the Future of Local SEO: BrightonSEO 2016

The BrightLocal crew was busy at this year’s BrightonSEO conference held in – where else – Brighton UK. If you’re not familiar with BrightonSEO, it’s …

SEO

Local Search Ranking Factors Study 2017 - Local SEO

50 Examples of Title Tags That Rock at Local SEO

Like my post? Please share!<p>Title tags have been around forever (at least in Web years), and they’re not particularly sexy. But they’ve always been a …

5 Tips to Improve Your Local Search Presence

Local businesses are turning to local SEO in order to drive visitors to their physical locations as well as driving online sales. With so many consumers armed with mobile and tablet devices, it is making local search engine optimization such an important piece of every local marketing strategy.<p>If …

Why Local Businesses Need Reviews and 12 SEO-Approved Ways to Get Them

The local search algorithm is so complex that a good local SEO has to look at almost every aspect of the business’s marketing, from the website and …

10 Steps to Help Improve Your Local SEO

There are several online marketing options available today that your local businesses can utilize to improve your website traffic, leads, and sales. In the past there was print advertising, TV, and radio. Now, with so many different online-based options available it has left many small business …

Local Search

World-leading social listening

<b>Whatever your social media channel of choice, and whether you spend your time tweeting news, pinning all the pairs of shoes you’d like to buy,</b> …

The Ultimate Guide to the Best Social Media Image Sizes

Ever wonder what the best social media image sizes are for each social network?Or how to make sure elements within your cover photos and posts meet …

How Google Plus Profiles & Pages Gain Search Authority

At SMX East this past October, I gave a presentation titled, “Putting the SEO Power of Google+ to Work.” The centerpiece of that presentation was a …

Google Search

Products, Prices & Proximity Are Most Important Info On Local Business Websites

In this survey we reveal what customers want most from a local business website, and what puts them off your business.

If Link Building Really Is Dead, What Do We Do Now?

“He’s dead, Jim.” It’s been shouted from the rooftops, from here to Moz and every blog in between, but I guess it isn’t official until the doctor …

Internet Marketing

The Death of Link Building and the Rebirth of Link Earning - Whiteboard Friday

We've all known someone who got hit by Google's algo updates. Whether you've personally been affected or you know someone who has, it's not fun to …

Five Tips to Kill the Competition in Local Search

If your business has a local presence — anywhere — you must take advantage of Google+ Local. Creating and optimizing Google+ Local profiles is a …

6 Local Tips For Small Business SEO Success

We all know that a key component of any small business’ marketing strategy is to effectively position its brand in search engine results. But is it …

The Importance of Keywords in SEO: A Beginner’s Guide

<i>Use the proper keyword and you will get more search engine traffic…</i><i>Optimize your website/blog keywords and you will rank faster…</i>How many times have …

Google Search

Keyword Research for SEO: The Definitive Guide

With all the talk in the SEO world today about content and social signals it’s easy to forget a little thing that happens to be the foundation of …