Roberto Negro

216 Flips | 3 Magazines | 9 Likes | 5 Following | 8 Followers | @RobertoNegro | Keep up with Roberto Negro on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Roberto Negro”

Today in Apple history: Apple moves into Bandley 1, its first custom HQ

<b>January 28, 1978:</b> Apple Computer occupies its first custom-built office, giving the company a bespoke business center to house its growing operations.<p>A full 15 years before One Infinite Loop, and almost 40 before Apple Park’s stunning “spaceship” will land, 10260 Bandley Drive — aka “Bandley 1” — …

Prototyping

Today in Apple history: ‘The Diesel’ becomes Apple COO

<b>January 29, 1990:</b> Apple CEO John Sculley appoints Michael H. Spindler as the company’s new chief operating officer.<p>Nicknamed “The Diesel” on account of his work ethic, Spindler’s new job continues his upward trajectory at Apple. Three years later, he will become CEO.<p>Carving out a name for …

Profit

Today in Apple history: Macintosh Office gets down to business

<b>January 23, 1985:</b> Apple introduces Macintosh Office, a combination of hardware and software that represents the company’s first real attempt at cracking the business world dominated by IBM.<p>Macintosh Office allows Macs to talk to one another and introduces amazing new devices like the LaserWriter …

Today in Apple history: Apple ships the first Mac

<b>January 24, 1984:</b> Apple ships its first Mac, the mighty Macintosh 128K.<p>Bringing a mouse and graphical user interface to the masses, and heralded by an acclaimed Super Bowl commercial that’s still talked about today, the first-gen Mac will quickly become one of the most important personal computers …

Apple II

Today in Apple history: Sun Microsystems almost buys Apple

<b>January 25, 1996:</b> Rumors circulate that Sun Microsystems is in talks to acquire Apple.<p>With Sun at the peak of its power, and Cupertino struggling, the rumored $3.89 billion deal would see Apple snapped up for between $5 and $6 a share.<p>Here comes the Sun<p>If you’re a tech fan in your mid-twenties or …

Apple is finally starting to move 12,000 of its employees to Apple Park

With Apple Park now completed, Apple employees are finally moving into the company’s brand new sprawling campus — although it won’t happen all at once.<p>Given the size of the building, which can hold 12,000 employees, the city of Cupertino has issued Apple a series of temporary occupancy permits …

Today in Apple history: Super Bowl Mac ad airs against the odds

<b>January 22, 1984:</b> Apple’s “1984” commercial for the Macintosh 128K airs on CBS during the third quarter of the Super Bowl.<p>Probably the most famous TV ad for a computer in history, the commercial is directed by <i>Alien</i> and <i>Blade Runner</i> director Ridley Scott. It very nearly didn’t air, though.<p>Will it …

Today in Apple history: Mac’s ‘1984’ ad debuts in theaters

<b>January 17, 1984:</b> A week before its famous airing during Super Bowl XVIII, Apple’s iconic “1984” ad debuts as a trailer in movie theaters.<p>To hype its revolutionary new Macintosh computer, Apple buys several months of promotion from theatrical ad distributor ScreenVision. Cupertino’s sci-fi-tinged …

Today in Apple history: Woz and Jobs reunite onstage

<b>January 7, 1997:</b> Steve Wozniak returns to Apple to participate in an advisory role, reuniting with co-founder Steve Jobs onstage at the Macworld Expo.<p>Woz’s Cupertino homecoming is revealed at the end of the Macworld conference. With Jobs’ recent return to Apple (thanks to the NeXT buyout, it marks …

Today in Apple history: HP’s iPod comes out of the blue

<b>January 8, 2004:</b> The clumsily named Apple iPod + HP, a Hewlett-Packard-branded iPod, makes it debut at the Consumer Electronics Show in Las Vegas.<p>Shown off by Hewlett-Packard CEO Carly Fiorina, the prototype device is colored blue, the color used for HP’s branding. By the time it arrives on the …

Today in Apple history: Apple II gets its first ‘killer app’

<b>January 2, 1979:</b> Entrepreneurs Dan Bricklin and Bob Frankston incorporate their company Software Arts to publish a little program called VisiCalc.<p>The first spreadsheet for the Apple II, the $100 VisiCalc becomes personal computing’s first “killer app.” It helps transform personal computers from …

Today in Apple history: Apple becomes a corporation

<b>January 3, 1977:</b> Apple Computer Co. is officially incorporated, with Steve Jobs and Steve Wozniak listed as co-founders.<p>Third Apple founder Ron Wayne — who initially invested in the company — is not part of the deal, after selling back his share in Apple for $800. The funding and expertise needed …

Today in Apple history: Woz spends Christmas building Apple II disk drive

<b>December 25, 1977:</b> Steve Wozniak spends the holidays building a prototype of the Disk II, the Apple II’s revolutionary floppy disk drive.<p>“I worked all day, all night, through Christmas and New Year’s trying to get it done,” Wozniak recalls in his autobiography, <i>iWoz</i>. “[Early Apple employee] Randy …

Original source code for Apple’s ill-fated Lisa will be made public next year

Apple isn’t the most transparent of companies when it comes to its technology, but from next year you’ll be able to dive into the code of one of its most revolutionary operating systems to see how it was achieved.<p>The operating system in question is that of the ill-fated Apple Lisa, a $10,000 …

Today in Apple history: Apple brings back Steve Jobs with NeXT buyout

<b>December 20, 1996:</b> Apple Computer buys NeXT, the computer company Steve Jobs founded after leaving Cupertino a decade earlier.<p>The deal costs Apple $429 million. It’s a massive price to pay for the failing NeXT, which already saw its hardware division crash and burn. The price is worth it when you …

Today in Apple history: Steve Jobs secures Macintosh name

<b>November 16, 1982:</b> Intent on calling Apple’s upcoming personal computer the “Macintosh,” Steve Jobs pens an impassioned plea to audio company McIntosh Laboratory asking permission to use the name.<p>You probably know how the resulting discussions ultimately turned out!<p>The McIntosh?<p>Before the iPhone, …

Intellectual Property

Today in Apple history: World prepares for the NeXT Computer

<b>October 24, 1988:</b> Three years after leaving Apple, Steve Jobs prepares to launch the NeXT Computer, a machine he hopes will cement his reputation as a tech genius and blow away the computers produced by his former company.<p>The new computer receives a wave of positive publicity. Fawning stories show …

Personal Computers

Today in Apple history: Scott Forstall forced out of Apple

<b>October 29, 2012:</b> Scott Forstall, Apple’s senior vice president of iOS software, is ousted from the company after the disastrous Apple Maps launch.<p>Once seemingly on a path to the top, Apple divvies up Forstall’s roles within the company. Jony Ive assumes leadership of the Human Interface team. …

Today in Apple history: John Sculley bids Apple a $10 million farewell

<b>October 15, 1993:</b> John Sculley, the CEO responsible for forcing Steve Jobs out of Apple, is forced to leave the company himself.<p>Following a terrible quarter for Apple, in which the company posted a 97 percent drop in earnings, Sculley steps down as Apple chairman. He takes $1 million in severance …

Today in Apple history: The final Apple II model arrives

<b>September 15, 1988:</b> Apple releases the Apple IIc Plus, the sixth and final model in the Apple II computer series. It’s a great machine, with impressive capabilities, but suffers from poor marketing and support.<p>With the Mac around, Cupertino simply doesn’t seem interested in the Apple computer …

Today in Apple history: Tide turns against Apple in war with Microsoft

<b>August 14, 1991:</b> As Apple and Microsoft head to court to battle each other, the tide begins to turn against Apple and its claims that Windows has unlawfully copied the look and feel of Mac OS.<p>The case concerns whether key elements of Apple’s operating system are original enough for copyright …

Today in Apple history: Newton MessagePad inspires mobile revolution

<b>August 2, 1993:</b> Apple debuts the MessagePad, the first product in its Newton line of handheld personal digital assistants.<p>The most unfairly maligned product in Apple history, the Newton is a revolutionary device. It predates Apple’s push toward app-based mobile devices 14 years later. Often …

Apple discontinues iPod nano and iPod shuffle

Apple pulled the iPod nano and iPod shuffle from its website today, confirming that the models have been discontinued.<p>The iPod touch, which just received a storage boost, remains as the company’s only dedicated music player.<p>Apple’s iPod business, largely credited with making the company a household …

Today in Apple history: Apple acquires the company behind Touch ID

<b>July 28, 2012:</b> Apple buys biometrics company AuthenTec, acquiring the technology that will power future authentication and secure payments initiatives.<p>With a price tag of $356 million, the deal gives Apple the right to use AuthenTec hardware, software and patents. In the immediate term, Apple …

Today in Apple history: World’s first third-party iPhone app arrives

<b>July 20, 2007:</b> Just a month after the original iPhone goes on sale, the first app gets compiled and launched for the new platform.<p>Called “Hello World,” the software serves more as a proof of concept than a serious tool. But it demonstrates that third-party apps will become a cornerstone of the new …

These pictures of Apple's first employees are absolutely wonderful

The pair had successfully begun shipping their first computer, a naked circuit board called Apple I. It had neither a keyboard nor a screen, and functioned more as part of a kit that computer hobbyists could build into something more useful, if they knew what they were doing.<p>Two early Apple …

Silicon Valley

Today in Apple history: ‘Antennagate’ scandal hits its peak

<b>July 12, 2010:</b> The iPhone 4 suffers a major blow when respected trade publication <i>Consumer Reports</i> says it can’t, in good faith, recommend the new Apple smartphone.<p>The reason the magazine refuses to give its vaunted “recommended” label to the previously top-ranked device? A little Apple scandal …

@stevewoz your story is truly inspiring #iWoz

Rare photo shows Steve Jobs rocking Beats headphones

Apple acquired Beats a few years after co-founder Steve Jobs’ death, but a rare photo has surfaced showing the former Apple CEO rocking a pair of ugly Beats headphones.<p>Jobs had some familiarity with the Beats brand before Apple eventually bought it. As part of the new HBO documentary, “The Defiant …

Today in Apple history: After a horrible quarter, Gil Amelio gets the boot

<b>July 6, 1997:</b> Following a massive quarterly loss for Apple, board member Edgar S. Woolard Jr. calls CEO Gil Amelio and informs him that he needs to step down. “You’ve done a lot to help the company, but the sales haven’t rebounded,” Woolard says.<p>Steve Jobs denies being responsible for Amelio’s …