DMA

13 Flips | 1 Magazine | 2 Followers | @RobertTraino | DMA (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development.

Facebook’s NYC beacon play could start marketing free-for-all

Beacons’ growing acceptance could turn up the competition among the industry’s dominant players and redraw the mobile marketing landscape, fueled by …

How Beats Tapped The Stories Of Sport To Sell The Emotion Of Sound

Chief Marketing Officer Omar Johnson talks about building on a product-driven success story and finding the brand content gold between sports and music.<p>It may have been the first time you heard “You big gorilla motherf*cker” in a commercial.<p>Back in November 2013, Beats by Dre launched its “Hear …

Louisiana town could be next in line to petition FCC on municipal broadband -- Heller to introduce FCC reform bill today -- Rubio and Booker to reintroduce spectrum bill

<i>With help from Alex Byers and Katy Bachman</i><p><b>SCOOPLET: LOUISIANA TOWN MAY BE NEXT TO PETITION —</b> With the FCC poised to jump into two disputes this month involving city-run broadband networks, attention is turning to the next wave of potential hot spots. One emerging candidate: Lafayette, La. The city …

Net Neutrality

3 Things Marketers Will Love on Valentine’s Day and Beyond

heart drawn on the palms of a woman<p>In 2015, we'll see some marketing trends transform into more entrenched best practices. Marketers should always …

Why Today’s Ads Need Amazing Soundtracks

The way musicians and advertisers work together has undergone a revolution in the last decade. For starters, brands no longer get by with a friendly …

ABC Sells Out Oscar Ads At $2M Per 30-Sec Spot

ABC has sold out its TV commercials for the “87th Annual Academy Awards” at another record price.<p>Media executives say average pricing for a 30-second …

Grab Your Headset: Producers Plunge Into Virtual Reality

Before you start dismissing virtual reality as the stuff of gamer nerds, or the next Second Life, think again. In the last month alone, top creators …

New Facebook features help sell stuff

SAN FRANCISCO — Facebook has created a new way for people to sell stuff to friends on the giant social network.<p>In the coming months, Facebook is rolling out new features to Facebook Groups that let users list a price and description for products they are selling and arrange for pickup or …

Big Brands Got 105% More Twitter Engagement During Q4

Big brands are evidently getting much better at Twitter.<p>The social analytics player Simply Measured today said total engagement for marketers jumped …

11 Things CMOs Need To Know About Mobile Marketing Strategy And App Development

I honestly cannot believe I actually have to write this but this just in, pretty much entire world is on a mobile device on pretty much the whole time they are awake. In other words, the world of mobile marketing and its ridiculously enormous benefits should come as no surprise to anyone.<p>I have …