Robert Thanh Parker

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How to Acquire Customers: 19 "Traction" Channels to Start Testing Today

How much of your time as an entrepreneur or member of a young company should be focused on acquiring customers versus developing your product or …

marketing.pub

5 Lessons Entrepreneurs Can Learn From Guy Kawasaki | The Entrepreneurs Library

Who is Guy Kawasaki and what you can learn from him:<p>Guy Kawasaki is one of the most famous entrepreneurs alive today. He has worked for Apple and …

Shopping Cart Abandonment Email Trends

During the holiday season, we clicked through the promotional emails sent by more than 90 major online retailers and filled our shopping carts with more than $100 of merchandise. Then we walked away, closing our browser after each shopping session. This infographic slidedeck details retailers’ …

250+ PR tools and 48 guides

The LG Watch Urbane LTE is the most complete smartwatch we’ve seen to date (hands-on)

BARCELONA, Spain — I was excited when I heard that a major smartwatch maker, LG, had finally figured out how to put an LTE radio in a watch. But after some hands-on time with the new device, I realize that there’s quite a bit more to be excited about.<p>Simply put, the Watch Urbane LTE is the first …

Marissa Mayer Has Completed Step One – Backchannel – Medium

On Yahoo’s 20th Anniversary, its CEO presents a progress report on how she’s turning around—and maybe transforming—an Internet icon<p>It is sunset in …

10 Not-So-Obvious Reasons Why People “Favorite” a Tweet

When I first got on Twitter in 2009, most people used the “Favorite” star to bookmark links for later reading.Twitter was still small then, and there …

Richard Branson on the 3 questions you need to ask yourself before launching a startup

<i>This post is in partnership with Entrepreneur. The article below was originally published at</i> <i>Entrepreneur.com</i><i>.</i><p>By Richard Branson, …

THE TECH 'TITANIC': How red-hot startup Fab raised $330 million and then went bust

On Friday, Oct. 11, 2013, Fab CEO Jason Goldberg gathered a dozen executives in the eighth-floor conference room of the company's New York City headquarters.<p>When the executives filed in, they were handed a five-page document. Goldberg sat at the head of the table, his expression somber beneath his …

Science Says Doing These 3 Simple Things Will Make You More Charismatic

4 min read<p>This story originally appeared on Business Insider<p>We tend to think that charisma is something you're born with — that Oprah Winfrey, Steve Jobs, and Martin Luther King Jr., were able to captivate crowds and connect with individuals since they were kids.<p>Not true.<p>"Charisma is simply the …

Charisma

How To Write and Send Super Effective Re-Engagement Emails

<i>This post was written by our friend Sujan Patel, VP of Marketing at WhenIWork.com.</i>You’ve fought hard. You’ve fought hard to get people on your email …

How to Create a Customer Acquisition Plan for Startups

“So, how do you plan on acquiring customers?”<p>I’ve spoken to a lot of people about Attach and I’ve heard this question more than a few times, …

Product Management

How To Do A/B Split Testing on Low Traffic Sites

What does ‘low traffic’ really mean? How much traffic does it refer to?<p>On a rough basis — if your website gets less than 5-10 conversions per week, …

Top 10 Fastest Growing A/B Testing Software Products Q4 2014

A/B Testing is a rapidly growing software category. Our August 2014 Conversion Rate Optimization Survey indicated that 48 percent of companies plan …

The 10 Things You Must Do When Distributing Your Press Release

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Press releases are a staple of the marketing industry. It’s hard to imagine a company announcing news or product launches without distributing at least one press release, if not several. But in the age of cluttered inboxes and …

Marketing

Shopping Cart Abandonment Rates

The average rate of cart abandonment in 2015 is 68%. That means two-thirds of the time online shoppers add to their basket only to leave the items …

The Explosive Growth Of Influencer Marketing And What It Means For You

The voice of the customer has always been one of the most powerful concepts in marketing, and today’s social media platforms act as one giant megaphone for that voice.<p>In fact, social media has fundamentally changed the balance of power between customers and brands because it enables peer …