Tactical Social Media

23 Flips | 1 Magazine | 1 Like | 3 Followers | @RobertNisse260j | In late 2014, after 23 years in Tucson, AZ and 20+ years in the wireless industry, I closed my retail business, relocated to the Tacoma / South Sound Area and started Tactical Social Media, a social media marketing and brand reputation management agency. At Tactical Social Media I work with solopreneurs, small business owners and medium-sized firms (with and without) in-house social media teams. Services include consulting, contract assignments, monitoring, analysis and full social media and brand reputation management. I am personally available to speak on a variety of social media topics at your events.

Should You Like Your Own Facebook (Business) Posts?

Social Media

Facebook Algorithm Change (2015): Did Your Brand Benefit?

The 2015 Facebook Algorithm Change<p>Back in April, when Facebook updated its algorithm back in April (2015), rather than simply post what changed, I …

Social Media

Start Content Monitoring!

Content Monitoring vs Brand Monitoring<p>A few weeks back I published an article on LinkedIn (updated here last week) asking people to stop monitoring …

Social Media

Stop Monitoring For Brand Mentions!

Too Focused On Brand Mentions?<p><b>We’re so consumed with monitoring for brand mentions we forget it to focus on the bigger picture.</b><p>Monitoring your brand …

Social Media

Leveraging Facebook Authorship

Facebook Authorship<p>UPDATED 21 Oct 2017: It seems Facebook has removed the authorship tag from social shares as reported by Social Media Today.<p><i>A</i> …

Social Media

Rethinking My Instagram Strategy; A shift to being more social

Rethinking My Own Instagram Strategy<p>While being on every social media platform isn’t right for every business (I’ll leave that discussion for later), …

Social Media

Why Organic Facebook Reach Doesn't Matter

When it comes to Facebook brand pages, every discussion tends to center on organic reach. You stress over how low the numbers are, how the latest …

Social Media

Tactical Social Media & Content Marketing Tips | Tactical Social Media

Social Media

The Latest Facebook Algorithm Change (April 2015)

Will (Did) Your Brand Benefit?<p>Facebook gets some heavy criticism from brand and pages admins on algorithm changes. What was a great tool to get …

Social Media

The Social Media Employment Entanglement

Social Media's Role in the Employment Process<p>It's been fairly common, and there have been a number of articles recently on employees being fired or …

Social Media

The Facebook Organic Reach Solution

Getting More Organic Reach From Your Facebook Posts<p>Organic reach for Facebook brand pages is down. Gone are the days of post and they will come. It’s …

Social Media

The Positive Review Request

Are You Leaving That Positive Review to Chance?<p><i>#BeTactical: Having a number of positive reviews won’t prevent a negative one, but it will minimize</i> …

Social Media

The Customer Service Via Social Media Necessity

Customer Service Via Social Media<p>We came across a very good article by +Brandwatch on this very topic we wanted to share (and highly recommend you …

The Content Curation Strategy

The Value Behind Content Curation<p>Content is king. Whether for a blog post or social media channel, and regardless of the SEO effect, without …

Marketing

The Facebook Brand Page Tagging Solution

#BeTactical: Tagging by Exploiting Facebook’s Sharing Feature<p>One major disadvantage Facebook has when compared to Google+ is the inability of Brand …

Social Media

Handling the Negative Social Media Post

Social media's direct, interactive communication offers your business a great opportunity to obtain feedback on products and services, allows you to …

Social Media

The Blog Traffic Commute

7 Tips to Drive Blog Traffic From Facebook<p>Social media has enormous potential to drive blog traffic. How you post has a tremendous impact on whether …

The Brand Reputation Discreditation: Read BEFORE sharing

Protecting Your Brand’s Reputation<p><i>Before you ReTweet, repin or share that content – READ IT!</i><p>We should all aware by now that what we post online, …

Social Media

The Post Save Methodology: Save Social Media Posts by URL

<b>A Post Save Method for Social Media Platforms</b><p>My Post Save Methodology<p>Have you ever come across a post scrolling through your Facebook or Instagram …

The Negative Review Reaction

Guilty Of A Gut Reaction To A Negative Review?<p>I’m going out on a ledge here, even willing to stand on the edge on one foot to say; every business …

Self-help

The LinkedIn Messaging Protocol: Messaging Etiquette

<i>This post was originally published on 29 December 2014 on The Archived Blog.</i><p>I like LinkedIn messaging. It’s a great networking tool and can be every …

Messaging

Tactical Social Media

<b>Consulting</b><p><b>From help blueprinting an effective online strategy to advice and support when needed; one time or ongoing.</b><p><b>Social Profile</b> …

Public Relations