Robert Hughes

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10 Questions with Personal Branding Expert Barry Feldman

<i>"You, my friend, are a brand."</i><p>Barry Feldman has been saying this for three years now and his efforts to explain the concept and deliver actionable …

How To Use Customer Research Surveys To Build Realistic Personas

Believe it or not, your customers know a lot about you.<p>Before they engage with you – before they pick up the phone or write that email – they’re 60% …

Persona Guidance | The User Experience

How are you collecting and consolidating the user research you’re conducting? Don’t let that hard work go to waste. Consider developing personas to …

How to Develop a Buyer Persona?

As a part of its marketing and business strategy, every company needs to develop strong buyer personas in order to ensure that the business can …

The Perception of Influence vs. Actual Influence | Inc.com

Today, it seems like everyone and her mother is a content creator. While that's great, it does come with its own set of challenges.<p>I've written before about content creation and distribution and how actually committing to content marketing makes a difference in your efforts. To that end, I'm …

Public Relations

The Best Technology Tools for Content Marketing

These are the tools that I use to address three critical content marketing areas -- strategy, creation and distribution.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The rate of content creation is growing exponentially year over year and content marketers now face more competition …

The Simplest Social Media Growth Hack of All Time, That Most People Won't Do | Inc.com

One of the most common things people ask me is how I growth hack my social media accounts so rapidly. Just of the pages and accounts on various platforms that I publicly associate with (which are my most conservative), they get increases by up to 100's of thousands of targeted followers in a month, …

Social Media

Personal Branding 101: The Beginner's Playbook | Inc.com

<i>By Kelly Gibbons, founder and managing partner of Main & Rose.</i><p>The power of building your personal brand is phenomenal. I know this because I have devoted my career to creating an award-winning firm that grows employees into public figures, from CEOs to authors and beyond. The challenge is knowing …

Public Relations

5 Powerful Habits That Make Your Mind Sharper and Stronger

Give yourself permission to grow.<p><i>How do I grow stronger mentally and change my perspective for good? originally appeared on Quora - the knowledge sharing network where compelling questions are answered by people with unique insights.</i><p><b>Answer by Nela Canovic, Productivity hacker, writer, entrepreneur</b> …