Rob John

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Mavrck finds a way to identify and engage with influencers everywhere

Influencer marketing has been one of the themes of 2017, especially as ad blockers, ad fraud, and other issues blight both sides of the paid advertising industry.<p>But influencer marketing isn’t easy. From celebrities to micro-influencers, finding the right people to promote your product or service …

The Rise of Micro-Influencers: How to Run a Micro-Influencer Campaign

The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now …

The dos and don’ts of working with influencers

This is a viewpoint by Hayley Corwick, co-founder of Steele Rewards.Remember when you were in school and a friend showed up with an amazing backpack? …

Public Relations

50 Influential Women in Content Marketing 2017

With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to …

Marketing

What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)

Just when you thought you understood SEO ... search changed. Again."Understood" is a strong word. Search engine algorithms change at such a rapid …

Amazon Echo

Want To Optimize For Holiday-Related Search Terms? Start Now

Christmas is right around the corner.<p>Okay, not exactly, but chances are, you’ve seen at least one store in full swing for Halloween, which is only a month before Thanksgiving, when holiday shopping season escalates to full swing. Regardless of how you feel about the eternal “Christmas creep,” …

Social Media Marketing

How One Entrepreneur Discovered the Cure for His Burnout

After losing his entrepreneur mojo, a founder decided to get away from everything.<p>This story appears in the September 2017 issue of <i>Entrepreneur</i>. Subscribe »<p>In 2013, I had what could only be called a dream job. I was the founder and CEO of a $7 million company. It was a sports-travel firm called …

Hatton Garden ringleader Brian Reader says he got nothing from £25m raid

Brian Reader, 77, and other gang members are trying to avoid a long, extra prison sentence for not handing back the stolen loot, most of which is …

Spectacular Aurora views down east coast

<b>A spectacular display of the Northern Lights could be seen down Scotland's east coast in the early hours of Friday morning.</b><p>BBC Scotland news website readers have been sending in images of the Aurora Borealis from places on the east coast as far south as Edinburgh and North Berwick.<p>Scotland is the …

The NFL takes a Netflix-style approach to fuel its growth in Europe

The NFL is betting on a new subscription streaming service as it tries to push further into Europe.<p>American football has gone from hosting one live …

Digital Advertising Spends To Triple In Next 3 Years

Thanks to explosive growth in smart phones, rapid internet penetration and cheaper data rates, there is some good news for all digital platforms. …

In Inclusivity Explosion, Rihanna Launches Luxury Beauty Line

Fenty Beauty, Rihanna’s long-awaited new beauty line from LVMH, is finally here, and — as promised — pushes the singer’s inclusivity message to high …

Advertising Industry

Hurricane Disasters Could Accelerate Changes In Pay TV Business

Hurricanes Harvey and Irma could have a significant effect on the pay TV provider businesses. Homeowners might look to accelerate cord-cutting and …

Feeling bored at work could spark your next big idea

Being bored at work could spark your next brilliant idea.<p>Daydreaming — in moderation — should be embraced and is actually beneficial for our brains …

What Generation Z is Teaching Us About the Future of Digital Marketing

Over the last decade, brands and their marketing agencies have been scrambling to understand how to better engage Millennials. More recently, the conversation has expanded to consider the enigma of the generation that’s following them — Generation Z. <br>It’s tempting to think of Generation Z, the …

Digital Marketing

Russell Wilson's New Social Media Startup Is for Celebrities and Super-Fans

Russell Wilson may be taking on the Green Bay Packers this weekend to kick off another NFL season. But, the Seattle Seahawks’ Pro Bowl quarterback …

From freakshakes to dirty burgers: Social Chain host first ever Love Food Festival

Social Chain, Europe’s fastest growing social media marketing agency, are hosting a food festival with one of its most followed social channels, …

5 PR Strategies That Will Amp Up Your Business

Strong PR strategies keep you on course as your business moves ahead. Like a map for an unfamiliar place, a strategy takes the guess work out of your …

Make your data pop with these 9 infographic templates

You know what the problem is with basic charts, tables and visuals made in PowerPoint or Excel?<p>The snooze factor.<p>Who enjoys dry reports or …

Study: Threat of fake news is elevating trust in traditional media

To continue reading this article you need to be registered with PRWeek. Registration is free and only takes a minute. Register here or sign in below …

How To Get A Journalist To Read Your Pitch

Fast Company reporters and editors reveal the “do’s” and “don’ts” of pitching them in the hope that they’ll write about your startup.<p>Finally, after years of work, your startup has launched its first or most important product–and you want the world to know about it.<p>A well-timed article in a major …

Top 40 of the Best Excel Shortcuts You Need to Know

Almost everyone uses Excel in some form or fashion in the modern workforce, but many of us may be wasting a little too much time trying to format …

Nine Steps To Becoming A Better Public Speaker [Infographic]

Here’s the scene: A sea of roaming eyeballs and some powerful fluorescent lights, all focused on you. Does this freak you out? If you’ve ever …

10 of the most popular office lunches around the world

Once you see a typical Turkish lunch, you won't want yours.<p>I'm spoiled because on most work days, the entire contents of my kitchen are available for …

Our Favorite Vintage Christmas Recipes That Deserve a Comeback This Year

They've only gotten better with age.<p>In the South, the Christmas season revolves around family, time-honored traditions, and usually the kitchen. We …

Man Utd rejected chance to sign Zidane to keep Cantona happy

Sir Alex Ferguson was presented with an opportunity to sign the future legend in 1996, but did not want to upset Zidane’s countryman<p>Zinedine Zidane at Manchester United? It could have happened, according to the club's former chairman Martin Edwards.<p>The France legend made his mark in club football …

Soccer

Manchester City v Liverpool: match preview

This should be a feast of attacking play as Pep Guardiola’s possession-based tactics take on Jürgen Klopp’s aggressive forward line. Manchester City and Liverpool each harbour title hopes so this should offer a gauge of how close they may go. Last season’s corresponding match ended 1-1 and two …

Soccer

This Is Kylian Mbappé's Ice Cold Reason For Turning Down Manchester City

Just one of many convoluted human plot points that took place during this summer's wild transfer window, Monaco's 18-year-old wunderkind Kylian …