Riya Luthra Raizada

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What is storytelling for brands and why do you need it?

<b>‘Storytelling!’ It’s up there with ‘big data’ as a phrase that’s kind of annoying but has yet to be improved upon by a better alternative.</b><p>Ultimately …

How Great Startups Build Brands With The Right Words

Your marketing message is often the very first communication between you and a potential customer, which is why it’s so important to nail your first …

30+ Retail Experts Reveal The Biggest Opportunities in Ecommerce Right Now (Part 1 of 2)

Part 1 of the 30 experts revealing the biggest opportunities in eCommerce right now. Part one contains answers from those in the commerce ecosystem – …

Taking a New Look at retail digital transformation

New Look’s Group Digital Director, Jack Smith, speaks about the big bets the brand is placing on the future of its retail and ecommerce operations.<p>At …

Customer Experience

Smartphones overtake computers as top e-commerce traffic source

For retailers at least, the most important screens are now the small ones.<p>Smartphones accounted for 45.1 percent of web-shopping traffic in the first quarter of this year, edging out computers at 45 percent, according to a study from Demandware, an e-commerce software provider. The firm, which was …

eCommerce