Rikesh Dewdharee

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Want to Create a Trail-Blazing Social Media Campaign? Here Are 13 Tips From Brands like Airbnb, Coca-Cola, and Starbucks

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis.<p>Unlike your ongoing social media …

5 Steps to Creating a Profitable Facebook Advertising Campaign

Almost all Internet users do 2 things on a regular basis:<p>They use search engines. T<i>hey use Facebook.</i><p>As a marketer or business owner, one of your …

Marketing

19 And CEO: Meet Forbes' Youngest All-Star Entrepreneurs

At Forbes’ Under 30 Summit in Philadelphia this past week, the spotlight was on Generation Y, with millennials on the older end of the demographic taking much of the top billing.<p>The world’s youngest self-made woman billionaire, 31-year-old chemical engineer Elizabeth Holmes, was handed the event’s …

Entrepreneurship

Cancer sufferer: Why I'm choosing to die on Nov 1 aged 29

Brittany Maynard, 29, who was diagnosed with a malignant brain tumour earlier this year, describes her decision to take her own life in Oregon next month<p>A 29-year-old woman terminally ill with brain cancer has spoken publicly about her decision to end her own life next month.<p>On Nov 1 Brittany …

Cancer

The CEO of Coca-Cola on Using the Company’s Scale for Good

<b>Recent research</b> <b>shows spending money on corporate social responsibility is no longer seen as a detriment to a company’s profitability. Stock analysts now view such expenditures as essential to a company’s long-term brand and value. Coca-Cola is one of the many companies that are making efforts to</b> …

Making your own mobile app is now super quick and easy

Look, making an app that will run on your iPhone is hard.<p>Luckily, adsy.me just made it chimp simple for normal folks like you or I to make a mobile app right on your iOS, Android or computer. You don’t need to download anything, learn to code, or even leave your touchscreen.<p>Make an app to show off …