"To personalize an experience in the context of the moment--to understand what makes a customer human--Reinventors don't just plumb lots of data, though they do that well. They're design thinkers. They
One of the keys to entrepreneurial success is to provide a solution to a problem that many people have. The larger the problem, the more successful you can be. Being the first to solve a well-known problem,
No fluffy apps here: From off-grid stoves to mobile vision tests, the winners of the American Society of Mechanical Engineers (ASME) Innovation Showcase are deploying tangible solutions to problems facing
Jim Hackett has been collaborating with IDEO for a decade, most recently on tech-driven mobility solutions A Ford exec with a design background and who launched its Chariot microtransit system and Motivate
Design Thinking continues to be a hot topic (this article is one of many talking about it). Design Thinking has been hyped and even fetishized but there are also voices questioning its value, impact, relevance.