Richard Hillgrove

120 Flips | 1 Magazine | 2 Likes | @RichardHill5sgt | Keep up with Richard Hillgrove on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Richard Hillgrove”

How Stephen Hawking mastered the physics of personal image

Professor Stephen Hawking epitomised the notion of not peaking too soon with your brand.<p>Slowly but surely over his long life, the physicist who …

How do you solve a problem like Julian Assange?

After five-and-a-half years holed up in the Ecuadorian Embassy in London, the impasse over Julian Assange, the Wikileaks founder, is as solid as ever …

Julian Assange

A black book strategy: How to curate friends and influence people

‘Tis the season to look back. For many of us, that includes reviewing this year’s additions to our precious black book, a veritable well of black …

The looming threat of plain packaging puts big brands on notice to do the right thing

Our addictions are under fire as governments finally see the sense of following the tobacco lead and regulating products that are bad for us. About …

How weak and wobbly Theresa May needs to power up or meet her final meltdown

Madame Tussauds may have a dilemma on its hands. The Theresa May replica it recently installed at a cost of £150,000 should ideally be remodelled to …

Anti-social networks: how marketers can win back increasingly distracted consumers

Facebook’s founding president Sean Parker caused a global stir last week when he admitted what everyone has been thinking for some time – that …

Greggs’ controversial stunt makes a cliché out of controversy

Christmas is coming but rather than celebrate a birth; we might end up witnessing a death – the death of cheap stunts to fuel banter marketing.<p>The …

Winter is coming for the blockbuster Christmas ad as traditional retailers struggle for survival

Once again, Britain’s major retailers have blown their budgets on The Big Christmas Ad. But they’re beginning to look desperate as the threat from …

Marks & Spencer

How the Queen's estate has given HMRC a taxing PR headache

Her Majesty’s Revenue and Customs has a serious PR problem on its hands.<p>The state has charged it with stemming the tide of unpaid taxes, but the …

Kevin Spacey's poor performance as his personal House of Cards collapses

The story of Kevin Spacey's sexual-advances-to-a-minor debacle has put the lid on Hollywood’s old-fashioned star system for good.<p>Lawyers and PRs just …

Lord Sugar and the naked truth about social media

Alan Sugar may be lording it over The Apprentice Series 13 on BBC1, but he’s wrong to think his Twitter success makes him a major media force.<p>In a …

How Weinstein’s sex shame brought down Hollywood’s house of cards

The fall of Harvey Weinstein and his empire, the most powerful in Dreamland, has been so complete there’s more than a whiff of the dark arts about it.<p>…

Anthony Joshua: the humblebragging boxer who's king of self-promotion

Anthony Joshua’s £15m KO win on Saturday night in front of a capacity 90,000 strong crowd at Wembley Stadium has left him boxing clever to become the …

Why do brands like Dove keep 'missing the mark'?

Could Dove’s contentious Facebook ad have been a cynical yet finely judged piece of PR? It's hard to believe otherwise.<p>Getting it so wrong might just …

Brand Catalonia cries freedom and the world is ready to listen

Catalexit, or the Catalan Spring, is firmly on everyone’s mind after Sunday’s bloody scenes.<p>The ‘illegal’ independence referendum has rocketed Brand …

Ryanair and Uber – not so much brands as reflections of our greed

The big, shiny disruptive brands are losing their Teflon shield.<p>Ryanair and Uber were forced to say sorry after massive meltdowns in the past week, …

How brands have been embracing ‘bad’ over the years

There’s been an awful lot of people gushing about 'brand love' over the past five years, but if you want real longevity, you need to tap into your …

Did revenge sound the death knell for Bell Pottinger?

Bell Pottinger’s implosion has been spectacularly rapid, so much so it raises the question whether this was an inside job.<p>Was the South Africa …

Wayne Rooney kicks off again – but why isn’t he being heard?

Wayne Rooney is throwing his toys out of the pram like North Korea's Kim Jong-Un.<p>But instead of appearing to sulk for England and giving us the …

Why liberal brands must embrace a new authoritarianism to make their voice heard

The green and pro-diversity movements must fight fire with fire and ignite the flame-thrower of a new authoritarianism if they want to command a …

A PR performance? Taylor Swift shakes it up with her shock and awe online eclipse

Taylor Swift has left her fans in shock and awe with her social media and website blackout that was perfectly timed to coincide with yesterday’s …

John Kelly – the Trump tranquiliser keeping a lid on White House chaos

Firing White House director of communications Anthony Scaramucci was a direct hit for chief of staff John Kelly – a hit with a tranquiliser …

Put a Bomb Under Your Brand With A Power Haka

The recent Fucking Clients essay throws a light on how agencies bad mouth their clients for not ‘getting it’. They do so behind their plush office …

How to kick the Kool-Aid and cash in on the subversion marketing revolution

It’s time to chuck out the rule book and join the latest gold rush – subversion marketing.<p>There’s not the same profit in playing safe anymore. These …

PR guru Richard Hillgrove given top billing in Channel 4 tax dodgers show

Fresh from his own run-in with HMRC PR guru Richard Hillgrove is to star in the opening episode of a new Channel 4 documentary which lifts a lid on …

Somerset

Fun in the sun: Love Island’s sexy recipe leaves Häagen-Dazs in the cold

Häagen-Dazs’ marketers may have cooled their hot and sexy ad campaigns, but they’re missing a trick if ITV2’s Love Island is anything to go by.<p>This …

Reality TV

Millennial spring – wake up and smell the revolution fuelled by Britain’s hung parliament blues

Post-election blues are colouring the zeitgeist in Britain, and a revolution is underway that marketers should ignore at their peril.<p>Young voters are …

Netflix Original

Anarchy in the UK as marketers go punk over rights

Rights are under siege as modern marketers push the battle lines ever further in their quest for brand domination in our digital age.<p>They regularly …

Cannes Lions: Traditional advertising has hit the buffers and change is inevitable

Rumours of advertising’s demise are far from exaggerated, and Publicis Groupe is just the latest in a line of industry luminaries to see the warning …

Uber's UK TV ad shows the brand has lost its way

Call a cab, someone. Uber has officially lost its way.<p>Uber has launched its first above the line major ad campaign in the UK. It says the ‘Getting …