Richard Chad

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The top storytelling brands

en_GB<p>article<p>Cadbury and McDonald’s follow the tech giant, supermarkets are falling in the ranks while UKIP and charities are rising …

Unilever sells Slim-Fast as it pursues disposal strategy

en_GB<p>article<p>Unilever has sold its Slim-Fast dieting brand as the company continues disposal of its non-core …

Unilever

Nestle whips up social hub for Nescafe ‘super fans’

en_GB<p>article<p>Nestle has set up a social media hub where fans of its Nescafe brand can share actions in exchange for virtual and real rewards as part …

Marketing

Fortune.com

• 1. To license Fortune articles, excerpts, or headlines for republication in various media (including books, eBooks, film, web, newsletters, …

Ten Oldest Company Logos in the World

<b>1. Stella Artois</b> <b><br>> Logo first used:</b> 1366 <b><br>> Company founded:</b> 1366 <b><br>> Parent company revenue:</b> $43.2 billion <b><br>> Industry:</b> Beverage<p>The origins of Stella Artois …

The difference between brand and identity

<i>[This article was originally published on Brandisty.]</i><p>A question that seems to come up a lot in brand development is, “what’s the difference between a …

Android KitKat Hits 13.6% Adoption, Jelly Bean Falls Below 60%

Google today updated its Platform Versions page for Android, revealing that KitKat has entered double-digits for the first time, hitting 13.6 percent adoption. All other Android versions have lost share, including Jelly Bean falling below the 60 percent mark on Google Play and Gingerbread slipping …

Lego has the best business cards in the corporate world

<i>This post has been updated</i><p>Most business cards are a variation on a relatively narrow theme, a name and contact information on some kind of paper. And with the advent of the smartphone and many apps designed to replace them, they’re increasingly obsolete.<p>But employees at Lego at least have business …

No Longer King Of The North, Pfizer Looks To Recapture Crown

Business is war and nothing is more illustrative of that point than a healthy cycle of M&A activity. Amid a wave of healthcare transactions, Pfizer, one of the world’s largest pharmaceutical companies, announced a $100 billion bid for the British pharmaceutical company AstraZeneca.<p>What if this were …

How marketing is changing to reach millennial moms

Peanut butter may have a long shelf life, but the people who sell it are worried it's getting old.<p>On Monday, Kraft Canada will launch a new advertising campaign and a total rebranding of one of its most recognizable brands. Its peanut butter is a top-performing product for Kraft, but an …

Life is a game. This is your strategy guide

Real life is the game that – literally – <i>everyone</i> is playing. But it can be tough. This is your guide.<p>Basics<p>You might not realise, but real life is a …

10 Ways to Share Your Creativity and Get Discovered

Lessons from my book ‘Show Your Work!’<p><i>Show Your Work!</i>is a book for people who hate the very idea of self-promotion. It’s the followup to my <i>New York</i> …

Creativity

16 Leadership Quotes To Inspire You To Greatness

It’s perilously easy to find a leadership brand and stick to it, without considering how you can improve and expand your skills. But even the best leaders can learn a thing or two about how to inspire their team. Thankfully, some of our best and brightest leaders throughout history left behind some …

3 Easy Ways To Create Passionate Employees

There’s a lot of industry buzz circulating about the benefits of passionate employees. The first time I came across this topic was when I started a new position on the Talent Marketing team at SAP, where we support Human Resources and Talent Acquisition through marketing initiatives. I remember …

Wal-Mart Sows Some 'Wild Oats' to Rev Up Grocery Sales

As consumer preferences have shifted toward healthy, authentic foods, the high cost associated with going organic has kept many would-be converts stuck in the lower-priced, traditional aisles.<p>For Wal-Mart, that served up a plate of opportunity.<p>On Thursday, the big-box retailer announced that it …

eCommerce

Employee Engagement Is A Leadership Commitment

It seems like so much of what I do these days seems to revolve around storytelling and brands. I thought it would be useful to look at employee engagement through the lens of the five Ws – who, what, when, where, why – and one H – how – to frame up how companies can do a better job of mastering …

How climate change will brew a bad-tasting, expensive cup of coffee

Rich western urbanites expecting to dodge the impacts of climate change should prepare for a jolt: global warming is leading to bad, expensive coffee. Almost 2bn cups of coffee perk up its drinkers every day, but a perfect storm of rising heat, extreme weather and ferocious pests mean the highland …