Rich Parkinson

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These are 7 of the hottest startups that launched in 2017

But the problems faced by the founders, investors, and managers of companies such as Uber, Snap, and Blue Apron hasn't dissuaded other entrepreneurs from building new companies with the hope of disrupting existing industries or garnering a coveted billion-dollar unicorn valuation.<p>Among the rookies …

Startups

The Rise and Fall of Hype Machine, the Internet's Forgotten Fave

From starting one of the most popular music websites of the 2000s to struggling to keep the lights on, Hype Machine’s founder explains what the fuck happened.<p>“A juggernaut of growing influence,” “[one of] 100 essential websites,” “the future of all media” – in the late 2000s, Hype Machine was being …

The World Is Not Ready for the Next Pandemic

Across China, the virus that could spark the next pandemic is already circulating. It’s a bird flu called H7N9, and true to its name, it mostly …

The Psychology of the Sample Sale

What makes otherwise mild-mannered shoppers shove each other in the quest for discount goods?<p>A few years ago, my mom brought me to one of those sales for special designer collaborations at Target. At 6:30 a.m., we drove to a big store in suburban Maryland, then stood in line in the early spring …

FBI Arrests Hacker Who Hacked No One

He built a piece of software. That tool was pirated and abused by hackers. Now the feds want him to pay for the computer crooks’ crimes.<p>Taylor …

A Guide to This Spring’s Best Art Shows

Iman Raad, <i>Eye (Left),</i> 2017, acrylic on raw canvas, 34 x 40 inches<p><b>IMAN RAAD,</b> “Tongue Tied,” at Sargent’s Daughters (March 18 to April 23, 2017)<p>This is the New York debut of this breakout young talent from Iran, whose brightly colored paintings and installations allow fruits, flowers, butterflies, …

President Trump Likes Taking Credit for Jobs. Here Are the Facts

President Donald Trump campaigned on a promise to create more jobs for American workers, and since his election, he has regularly touted his ability …

Sexism is the new clickbait. Find another route to internet fame.

It's becoming all too easy for brands to use sexism as low-hanging fruit to go viral. Time after time, we rise to the bait, giving the brands exactly …

Social Media

The Management Myth

Most of management theory is inane, writes our correspondent, the founder of a consulting firm. If you want to succeed in business, don’t get an M.B.A. Study philosophy instead<p>During the seven years that I worked as a management consultant, I spent a lot of time trying to look older than I was. I …

Management

The 40 Most Significant Tools and Toys Ever Designed

For 40 years, <i>Outside</i> has tested and ranked gear that allows us to venture farther, go faster, and do both more comfortably. The following products are the ones that truly stood out for their sheer inventiveness and impact.<p><b>DJI Phantom 1 Drone</b><p>Good consumer drones really didn’t exist until the 2013 …

America’s unhealthy obsession with productivity is driving its biggest new reading trend

“I probably started reading ultra hardcore about seven or eight years ago,” says Tom Bilyeu, an entrepreneur based in Los Angeles. “Ultra hardcore” means that Bilyeu reads everywhere: While he brushes his teeth, while he gets dressed, in the 30 seconds it takes to cross rooms in his house, he’s …

Audiobooks

The 25 Most Influential Super Bowl Ads of All Time

Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Adverti …

The Secret History of the LaCroix Label

How a tacky-chic label became a seltzer sensation<p>If you live in America or have any exposure to social media, you’ve witnessed the juggernaut that is LaCroix sparkling water. You’ve heard its praises sung by paleo bloggers, #Whole30 devotees, fashion designers, and late-night TV hosts. Maybe you’ve …

How Atlanta Became the New Cultural Capital of America

From Migos and Gucci Mane to Donald Glover’s ‘Atlanta’ and the Falcons, the ATL has risen, and is now dominating popular culture in a major way.<p>“I’d …

The Inside Story of BitTorrent’s Bizarre Collapse

Last April, a pair of cousins named Bob Delamar and Jeremy Johnson became co-CEOs of BitTorrent. Delamar was a bearded Canadian Japanophile in his …

Startups

TSA PreCheck vs. Global Entry: Which One Is a Better Deal?

It's not just about the destination.<p>Starting this month, scoring a free pass through TSA PreCheck is going to get a lot harder. So if you still want …

Our 9,000-Year Love Affair With Booze

Alcohol isn’t just a mind-altering drink: It has been a prime mover of human culture from the beginning, fueling the development of arts, language, and religion.<p>If you’re a beermaker in Germany, Martin Zarnkow is a guy you want to know. Students come to his department at the Technical University of …

Budweiser uses a Super Bowl ad to tell an obscure immigrant story — its own

The 60-second ad starts with eight words sure to bring a pang of uneasiness to any foreigner in a distant land: “You don’t look like you’re from around here.”<p>Americans are involved in a heated debate about how welcome immigrants are in our society. Meanwhile, a beer so ‘Murican that it put …

Donald Trump

The Human Toll of Protecting the Internet from the Worst of Humanity

Henry Soto worked for Microsoft’s online-safety team, in Seattle, for eight years. He reviewed objectionable material on Microsoft’s products—Bing, the cloud-storage service OneDrive, and Xbox Live among them—and decided whether to delete it or report it to the police. Each day, Soto looked at …

20 One-week Vacations to Take Between Jobs

The best way to get ready for a new job? Take a vacation!<p>Getting a new full-time gig is thrilling, and the very best way to start a new position is …

Seven science-backed tips for forming habits that stick

Banishing bad habits and converting them to good ones is not easy. As Mark Twain once wrote, “Habit is habit, and not to be flung out the window by any man, but coaxed downstairs one step at a time.” But how do we coax the bad habit down the stairs and out the door while encouraging the new one up …

Self-help

Child Care Scarcity Has Very Real Consequences For Working Families

One of the most stressful questions a new parent confronts is, "Who's going to take care of my baby when I go back to work?"<p>Figuring out the answer to that question is often not easy. When NPR, along with the Robert Wood Johnson Foundation and the Harvard T.H. Chan School of Public Health, surveyed …

Child Care

Three Economic Lessons From 2016 — And Three Questions For 2017

<i>This is</i> <i>In Real Terms</i><i>, a regular column analyzing the latest economic news. Comments? Criticisms? Ideas for future columns?</i> <i>Email me,</i> <i>or drop a note in</i> …

From Delay To Action: The Supreme Court To Take A Conservative Turn In 2017

On Jan. 20, 2016, exactly a year before a new president would be sworn into office, Supreme Court Justice Antonin Scalia announced the court's 8-to-1 decision reinstating the death penalty for two Kansas brothers.<p>It was the last time the 79-year-old Scalia would announce an opinion. Three weeks …

The Gamblers Behind Tech’s Biggest Deal Ever

<b>By Michal Lev-Ram</b><p>Photograph by Wesley Mann<p>December 27, 2016, 6:30 AM EDT<p>How a computer mogul and a private-equity rising star paved the way for the …