Reza Persada Yudha

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5 Key Elements for an Effective B2C Mobile Marketing Strategy

The growth of mobile has been astronomical in recent years, and subsequently, brands need to focus on a mobile first mentality--perhaps more than ever. The majority of users, across all industries, tend to use mobile devices as their "go-to," primary device for searches, purchases, and social media.<p>…

Marketing

How To Poison The Mobile User

One episode of the series is particularly dramatic. An old man tries to get rid of the mole in the garden by any means and eventually tries to poison …

Mobile App VS Responsive/Adaptive Website Design

Brands and companies are already aware of the need to adapt their websites for mobile devices. In the past few years, consumer behavior has changed …

10 top UI trends for 2017

<i>At</i> <i>Generate San Francisco</i> <i>on 9 June, Aaron Gustafson will demonstrate how interfaces can smartly morph to meet their users’ needs — slow connections,</i> …

How One Business is Using AR, Mobile and Social for Their Latest Halloween Campaign

Tivoli Gardens - the idyllic 173-year-old amusement park in the heart of Copenhagen transports visitors to a new world every season. Lavishly …

Decorations

App Stores Are Not The Places To Reach Every Mobile User

This guest column is by Ashni Sharma, ‎Sr. Developer & App Marketing, AppsChopper<p>There has been a revolution in the mobile phone industry which has …

Apps

5 common mobile and app marketing myths debunked

From automation to design to analytics, here are some myths about mobile and app marketing that you need to watch out for

Mobile App Usage and Download Trends for 2016 [Infographic]

Smartphone apps now account for nearly half of the time consumers spend with digital media, according to recent research from comScore.<p>The 2016 US …

Apps
Marketing

The Best DIY Gifts to Give When You’re Basically Broke

Gifts are hard enough to pick out, let alone pay for. So we propose you leave the socks on the shelf, toss the cafe gift cards aside, and make …

Crafting

5 Most Important Attributes All Good Leaders Need

If you need to fix your leadership problems, focus intently on these five traits first.<p>A dismal reality about the state of the American workforce remains true: According to Gallup, nearly 70 percent of U.S. workers have been either "not engaged" or "actively disengaged" since 2000.<p>So who's to …

Employee Engagement