Reuben Rink

166 Flips | 5 Magazines | 4 Likes | 3 Following | 4 Followers | @ReubenRink | The Reuben Rink Company is a marketing and advertising firm located in Winston-Salem, North Carolina. We come up with "Ideas That Go Further."

Expedia Is Already More Aggressively Marketing HomeAway in 2017

Vacation-rental site HomeAway kicked off a new U.S. television advertising campaign right after Christmas as parent company Expedia Inc. is expected …

Instagram to show more adverts by putting them in Stories

Instagram has announced that it will start showing adverts within Stories - the slideshows of ephemeral photos and videos that appear at the top of the app’s feed.<p>The full-screen adverts, which users will be able to skip, will appear as posts in between those from users you follow.<p>Instagram said …

Facebook Advertising 101 [Infographic]

Targeting traffic with your Facebook ads can lead to big success for small businesses, but only if it's done in a smart way.<p>For example, start by …

4 Ways to Promote Your Products on Social Media

Do you want more sales from social media? Looking for new ways to share your products on social? The latest features from Pinterest, Snapchat, …

eCommerce

17 Web Design Trends To Watch in 2017

It’s time to look ahead and predict how the web will evolve over the next 12 months. What trends should you be aware of, and how should you adapt …

The Biggest SEO Mistake Is Lack of Distribution

Write less content. Look for more distribution for SEO success.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>One of the most common mistakes I see amongst companies investing in SEO is that they'll write 4-5 internal blogs per month. When it comes to external blogs and distribution, …

5 Digital Marketing Ideas That Could Improve Your Brand Growth in 2017

With 2016 officially in the rear-view mirror, it’s time to start thinking about how your marketing strategy will evolve in 2017. It’s a good idea to step back for a moment, assess the success of last year’s marketing campaigns, and consider ways to evolve your digital strategy in the year to …

Marketing

Top 5 SEO Strategies For People Who Hate SEO

Many people think SEO is all about technical, behind-the-scenes tasks that help your site rank in Google. While there is definitely a technical aspect to SEO, there are also some extremely simple strategies <i>anyone</i> can use to improve their rankings.<p>When it really comes down to it, Google wants your …

Online Life

Ordinary People Chase Their Acting Dreams In This Cute Ad For Mars’ Goodnessknows Bars

<b>WHAT:</b> The “Try A Little Goodness” campaign for the Goodnessknows snack square.<p><b>WHO:</b> BBDO San Francisco for Goodnessknows/Mars.<p><b>WHY WE CARE:</b> Ads with non-actors are everywhere, and while there are occasional winners, often those ads just look like a bunch of people trying to be polite to a guy leading …

San Francisco

10 Facts You Didn't Know About Facebook Advertising

What works today may not work tomorrow.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Facebook ads are one of the trendiest online advertising tools because of their wide reach and relatively low cost. However, right when people believe they have figured it out, Facebook is going to …

The Future of User-Generated Content Is Owned

I just received an email from an "advocate marketing" company, it opened with the following:<p><i>"For years now consumer brands like Apple, GoPro and</i> …

Updated SEO Checklist of the Year 2017 for New Website

SEO is a very crucial element of <b>blogging</b>, and every blogger needs to be careful while planning and applying SEO to their blogs. There are few factors …

Google Analytics

Twitter Debuts 360-Degree Live Streams

Capping off a year of video investments, Twitter is rolling out 360-degree live streams through Periscope.<p>“Starting today, you can check out live, …

How to Drive More Repeat Visitors Through SEO: What We Learned by Analyzing 114,871 Keywords

Marketing is like dating. If you meet someone for the first time and ask them to marry you, they’ll probably say no.<p>But, if you ask someone on a …

Marketing

Blue Apron Cooks Up a Better Food System: It's Last Night's New Ads

<i>Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and</i> …

Food

Planet Fitness Expands Judgement Free Mantra Beyond Gym

Planet Fitness, which often pokes fun at "gymtimidation," is launching a new ad campaign to extend its Judgement Free Zone messaging so that people …

Facebook’s Face Recognition Tech Goes on Trial

Class-action lawsuits target the biometric privacy policies of several Internet giants Photo-illustration: Edmon de Haro Photo-illustration: Edmon de …

The Best Way to Stand Out on LinkedIn (According to LinkedIn) | Inc.com

In today's online marketplace, content is currency. Love it or hate it, you <i>must</i> create useful, actionable free content if you want to "buy" the time and attention of yo<i>ur</i> ideal prospects online.<p>Consider LinkedIn, which recently released its list of the "Top Voices of 2016," along with sharing …

Marketing

Social Media, The 21st Century “Word Of Mouth”

By David Jones, VP Operations, Caudill’s Electric<p>My company, Caudill’s Electric, has been around since 1973. Over the years we’ve grown to be one of …

In The Digital Arena, Education Never Ends

For most medium and small businesses, marketing was pretty simple just 10 or 20 years ago. They’d buy an ad in the yellow pages, maybe run a few …

How to Create a Pinterest Showcase for Your Business

Looking for a new way to show off your best pins? Want to try Pinterest Showcase? Pinterest showcases allow businesses to rotate select pins at the …

Infographics

2017 Global Consumer Trends Marketers Need to Know

While the U.S. election brought some new attention to the power of rural residents, there is no denying the fact that the globe continues to …

Advertising Industry

5 Ways Email Will Evolve In 2017

There’s been quite a bit of transformation for email in recent years. Technological advancements like HTML5 and the ESPs and marketing clouds vastly …

Marketing

Social Media Marketing for Direct Selling Companies in the Digital Age

Last month, the Direct Sales Association asked me to keynote on the topic of marketing and sales in the digital age for their annual conference. I found this to be truly fascinating as Direct Sales companies are responding to some very distinct challenges – challenges which are resulting in some …

Marketing

The Best Behind The Brand Insights Of The Past Year

Talking strategy with marketing and creative leaders from Apple, Gatorade, Beats By Dre, Lego, GE, WWE, National Geographic, and more<p>Despite what many year-end industry lists may tease, there were no silver-bullet brand secrets of success magically revealed over the last 12 months. But what you can …

Tech Industry

10 Ultimate Social Media Marketing Tips You Need to Know Right Now

To make sure you're maximizing your success on social media, I've compiled my top 10 social media tips below. If you're wondering how to take your social media marketing to the next level, or feel like you've hit a plateau when it comes to the results you're seeing, this article is for you!<p><b>1.</b> …

Are You Implementing any of These 3 Social Media Marketing Trends?

Staying up-to-date on social media trends is important as it enables you to develop new tactics for promoting your business and increasing sales. And …

Social Media Marketing

The Top 4 Best Viral Video Marketing Campaigns of 2016

It’s no secret that using video in your marketing campaigns is a great way to reach your target audience at scale.<p>In 2015, 73% of marketers believed …

The 10 Best Brand Tweets of 2016

Dave Chappelle has this great stand-up bit explaining the absurdity of a culture that worships celebrities. Just because revered singers are trusted …

The Importance of Consistency in Website Design

Branding<p><b>OnBrand Grader</b><p>Branding<p>The Importance of Color Consistency in Branding<p>The world’s most valuable brands can be recognized from their brand …

Graphic Design