Retail Express

200 Flips | 4 Magazines | 1 Like | 323 Followers | @RetailExpress | Trade magazine for independent retailers

Mattessons launches £4m campaign

Mattessons Fridge Raiders is getting technical by launching a £4m campaign targeting its 13-17 year old core audience.<p>Kicking off on February 16 for …

Profile: Linda Sood, Falcon Convenience Store

Family and business go hand in hand for Linda Sood. As she watched her father run his store, she learned from an early age the hard work that went …

EXCLUSIVE FIRST LOOK: New Walkers MixUps

Here’s an exclusive first look at Walkers MixUps, a range of sharing bags of crisps and popcorn that combine two or more flavours.<p>The 150g bags are …

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How to get ahead on Facebook

Does your business have a Facebook page?<p>Social media is all about exposure to as many people as possible, and Facebook cannot be ignored if you want …

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Fran Pearcy keeps things Local to see off Co-Op threat

When the Co-op opened a new store with a wealth of car parking, Broughton retailer Fran Pearcy feared the worst. But by innovating, working closely …

New Martini advert comes from the streets of Rome

Martini is targeting the 25 to 34-year-old market with a new campaign.<p>Starting with a short film, titled Begin Desire, the campaign highlights the …

Jack Daniel’s packs a punch

Jack Daniel’s is making its festive apple whiskey punch available to all grocery and managed convenience outlets this year.<p>Winter Jack is a blend of …

Prefunc brings a shot of the good stuff

After a successful launch in the USA, Prefunc – a drink that claims to detoxify the body and refresh consumers after a night out – has arrived in the …

Quaker runs new TV advert

Quaker is promoting its Oat So Simple porridge range with a new TV advert.<p>Aiming to drive sales in the hot breakfast category, the ad will highlight …

Lambrini turns up the Heat

Halewood International has announced a partnership between Lambrini and Bauer Media’s Heat magazine.<p>As well as several competitions for fans within …

Rustlers supersizes ‘micro-snack’ market

Kepak Convenience Foods is hoping to accelerate the growth of the UK’s microwavable snacking market with a new campaign.<p>Dubbed Rustlers Super 6, the …

Rosemount Estate wine adverts to run on Food Network

Treasury Wine Estates (TWE) has launched a sponsorship campaign with the UK’s Food Network channel.<p>Adverts for Rosemount Estate will run for two …

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Marmite and Pot Noodle take on the Easter confectionery market

Love it or hate it, Unilever’s innovative approach to Easter could be what you need to offer shoppers something a bit different next year.<p>The company …

Diageo is spirit of Christmas present

In the lead-up to Christmas and New Year, Diageo plans to encourage more consumers to choose premium spirits.<p>While beer still dominates the total …

Indies must forge stronger ties with local government

Independent retailers need to ramp up communication with their local MPs ahead of the General Election next year if they want a better deal for local …

Food for thought: Never Eat Alone

There is a great quote from US novelist Mitch Albom at the top of one of the chapters in Never Eat Alone, Keith Ferrazzi’s book on success secrets: …

Innovation was the hot topic at IGD conference

Innovation, value for money and tapping in to shopper missions will help retailers take advantage of the huge growth opportunity for convenience …

Mondelez to run Creme Egg promotion

Mondelez International has announced the return of its Gooless Egg promotion, exclusively available to independent retailers.<p>Each day, one winner …

We’ll keep fighting, vow Tesco Tax council

A city council has vowed to fight on in its bid to tax supermarket giants and support independent retailers, despite the Government ruling that its …

Small shops are not to blame for social ills

Why do those who claim to act in the best interests of the nation’s health make it so hard for us to like them?<p>I’m going to wager no one reading this …

Retailer profile: Sophie Towers, Premier Hillingdon

Ballet dancing and independent retailing are worlds apart, but having the determination and competitive spirit of a former ballerina is what drove …

The value of loyalty cards and online ordering

Last year, Retail Express visited The Food Barn in Southampton. Twelve months on, RE catches up with co-owner Ian Smith, who runs the store with his …

V2 Cigs range brings high margin for indies

V2 Cigs has launched its V2 Cigs, V2 Cigs Pro Series and Vapour Couture product ranges to the independent sector, with an average profit margin of …

Colman's launches new look for condiments this Christmas

Colman’s has revamped its condiments range ahead of the Christmas season.<p>The new look packaging aims to reflect the different variants and …

Hitting next year's sales targets

Every year I think about what I’m going to change to hit our sales target for the following year.<p>For 2015 I’m planning a refresh. We had a refit four …

Bahlsen unveils new biscuits to Pick Up!

Bahlsen biscuits has enhanced its portfolio further with a delicious new variant and new pack formats – PiCK UP! Black and White.<p>Combining dark cocoa …

Bacardi welcomes premium Patron to pivotal portfolio

Bacardi Brown-Forman Brands (BBFB) is to distribute Patrón tequilas and liqueurs in the UK. Patrón tequila is an ultra-premium white spirit that can …