651 Flips | 14 Magazines | 8 Followers | @ResearchSS | Your daily dose of marketing inspiration

Bands FC: meet the designers imagining band logos as football crests

Football clubs and bands boast some of the strongest brands to grace the land, each having to signal a heritage, a mentality and a philosophy that …


Watch: Eden Hazard Interviewed By Belgium TV Via Hologram

<b>Holograms is the future of televised football.</b><p>Belgium TV are upping their broadcasting levels by heading into a innovative direction which includes …


How Mini, Mastercard and Honda are standing out at Goodwood Festival of Speed

Mini<p>TRO, the Omnicom brand experience agency, has created a space that ties in with Mini’s above-the-line advertising "Volts & Vibes". Its main focus …


More than football: why Ronaldo's transfer to Juventus means big brand business

After nine years with Real Madrid, Cristiano Ronaldo, arguably the most marketable man in football, is joining Juventus for a fee of €100 million. At …


How Disney Cast Its Spell On Sponsorship

Brands now have more ways of spreading the word than ever before. Sponsorship, print and television advertising were once the only routes for them to reach tens of millions of people but now they can do it themselves with the click of a button on social media.<p>To continue appealing to sponsors, …

Amusement Parks

The World Cup marketing that could have been

World Cup 2018 will have started for many marketers after the final whistle blew in Rio in 2014. I know it did for our BBC Sport marketing team. For …

FIFA World Cup

Beckham x Zidane | Create Respect

From one legend to another. Create respect.<p><i>Credits:<br>Creative Agency: Iris<br>Creative Director – Rachid Ahouiyek<br>TV Producer – Michael Hanney <br>Group Account</i> …

Chiquita launches ‘We are bananas’ marketing campaign - Business & Industry | News | Analysis | Magazines

This summer, Chiquita Brands International is launching a unique marketing campaign, ‘We Are Bananas’ in London.<p>The activity, which builds on the …

London Public Transport

‘Game meets glam’: Jordan and Vogue announce landmark women’s-only footwear collaboration

Jordan Brand announced on Twitter today the launch of its first-ever women’s-only collaboration.<p>Game meets glam.<p>Two iconic silhouettes get a stamp of …

Anna Wintour

How JWT silenced World Cup chatter with the broken bodies of domestic violence victims

J Walter Thompson London’s visceral posters portraying country flags as the wounds of domestic abuse have been shared well beyond their media plan, …

Domestic Violence

The seriously silly Audi approach to social advertising

The post The seriously silly Audi approach to social advertising appeared first on Marketing Week.


Evian ditches babies in US market as part of refreshed ad push

Evian is bidding adieu to the babies who’ve been a staple of its advertising over the past 10 years as it looks to move in a different direction …

Los Angeles

BITE FOCUS - 2018 World Cup - The best, and worst, brand campaigns from the tournament


World Cup: brands are convinced football IS coming home to England

Brands are getting behind the notion that ‘it’ (the World Cup trophy) is ‘coming home’ to (England, the disputed birthplace of football).<p>Whether this …

Virgin Trains

World Cup ads 2018: Visa, Mars and Lidl get the most kick from their creative | Netimperative - latest digital marketing news

The most effective World Cup ads tell relatable stories that capture the joyful spirit of the event, and celebrities and big budgets are no passport …

How LadBible’s redefinition of Lad is furthering social good

Over the last year, LadBiblehas been picking up awards left, right and centre for its social good pursuits, in particular, by creating a dialogue …

Mental Health

What World Cup? Why Wimbledon trumps its commercial rivals

There’s a rather significant global sporting event drawing to a close this summer. It features an array of amazing talent from top sporting nations …

Public Relations

British Airways writes a ticket home for 'Football' in advance of World Cup quarter final

British Airways is doing a little proactive wishful thinking with its latest social media post, hoping for an England win in its quarter final World …

British Airways

Ads We Like: Adidas knits together campaign promoting Parley for the Oceans collaboration

Adidas has launched a global campaign to promote its latest collaboration with Parley for the Oceans, a marine organisation that raises awareness …


2018 FIFA World Cup Viewing Centers (Nigeria)

FIFA World Cup

How 5 Brands Celebrated Pride Month By Donating To LGBTQ Charities

When patrons of the Stonewall Inn set off the historic 1969 riots after police raided and harassed members of the LGBT community, there was no telling that their activism would result in such an immense annual display of queer solidarity. With pride month coming to a close, the last few weeks have …


Absolut supports the LGBTQ community with Digital Wrapped Bus

In support of the LGBTQ community, and in time for Pride, Absolut have wrapped two Digital Buses in rainbow print! These stand-out Buses are on the …


Amazon delivers giant 'Jurassic World' box in cross-channel marketing stunt

Several brands are involved in the effort spanning experiential, voice, video and social, pointing to the e-commerce giant's growing marketing clout.

Adidas goes offline for influencer campaign

The sportswear brand targeted popular influencers by personalizing billboards and the sides of buildings in New York and Los Angeles.


Man City launch global Centurions trophy tour

To celebrate Manchester City’s Premier League and Carabao Cup victories last season, the Club will be taking the trophies on the road for the …


McDonald’s tap tech to drive World Cup orders

<b>McDonald’s has partnered with Google and media agency OMD Hong Kong to drive its takeaway orders during the World Cup.</b><p>The deal sees the fast-food …


Patriots to Host Marathon Inside Home Stadium

You can try to rush for more than 46,000 yards on Gillette Stadium’s turf.<p>Football fans across the country now have yet another reason to be jealous of the New England Patriots.<p>Gillette Stadium, home of the five-time Super Bowl champions, will host its first marathon on September 28. The race is …


Volvo Makes An Optical Illusion Ad Specially For Sweden In The 2018 World Cup

Image via Volha-Hanna Kanashyts /<br>Swedish automobile manufacturer Volvo has created a print ad especially for its national football …


Sacramento Kings will mine cryptocurrency to support good causes

The Sacramento Kings have a history of experimenting with cutting-edge tech, and now they're using it to better their community. The basketball team plans to mine Ethereum in an arena-based data center as part of a new MiningForGood initative. The cryptocurrency they'll generate will help …