Renee Choo

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Inside the 11 best advertising campaigns of the last year

Each year the The Gunn Report produces its list of the most successful advertising campaigns, along with insights into each campaign's strategy, media execution, and effectiveness. This year it singled out 11 campaigns among the best advertising of 2016.<p>The report identifies the most awarded …

Advertising

New tourism campaign shows off Toronto's 'civic swagger'

The views are different here in "Canada's downtown," says a new campaign from Tourism Toronto.<p>Just released on Monday morning, the ad spot features …

5 Laws of Advertising and Marketing That Haven't Changed in a Half Century

The three-martini wisdom of advertising legend David Ogilvy is as relevant in our age of the internet and social media as it was in his time of three TV networks and daily newspapers.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The other day on the subway, I came across an …

Page 404. Design of a Meaningful Error.

Life often proves that making mistakes is just a part of progress. Errors present inevitable part of human life and the field of interaction with …

Four food brands with delicious copywriting

Due to the trend for an artisanal tone of voice, many brands stray into dangerous territory – using cheeky and cheerful copy that comes off as …

Marketing

5 Movie Scenes with Genius Camera Movement

It’s obvious, right? In movies, the camera points us toward what we should look at. We follow the action by following the camera that’s following the …

10 New Rules For Brainstorming Without Alienating Introverts

Try this revolving-door policy for your next brainstorm, by letting introverts come and go when they please.<p>The brainstorm is beloved by some and dreaded by many. We live in a world that offers choice for everything from styles of coffee to TV shows to TVs themselves. But when it comes to …

The 12 best podcasts of 2016, according to Apple

This year's list includes Malcolm Gladwell, a retired Navy SEAL, and shows about mystery and murder. In its list, Apple said true-crime shows, politics, and radio dramas were particularly hot in 2016.<p>Here are the top 12 podcasts Apple said were the best in 2016, along with the company's comment:

Is Chanson Douce the next Gone Girl? This author's book on a killer nanny is next year's must-read

The baby is dead,” begins Leila Slimani’s novel. “It only took a few seconds. The doctor offered assurance that it didn’t suffer. They zipped up the limp body, found lying amongst the toys, in a grey bag. The little girl, however, was still breathing when they got there.”<p>As far as first pages go, …

This Gorgeous, Handmade Stop-Motion Short Took Seven Years to Complete

Simon Scheiber spent seven years making <i>The Lighthouse</i>, the tale of a solitary lighthouse keeper whose ho-hum life is jolted with surreal excitement …

36 Days and 36 Design Prompts Lead to 36 Spectacular Typographical Creations

Jesseca Dollano makes a new type pattern with polished futurism.<p><i>36 Days of Type</i> is a yearly challenge created by Spanish designers Nina Sans and Rafa Goicoechea, which invites people across the world to design a new font every day for 36 consecutive days. For this year’s edition, up-and-coming …

Spotify says: 'Thanks 2016, it's been weird,' in its largest ad campaign yet

Different versions of the ads, which will be rolled out across 14 markets, contain localized messages from Spotify, driven by data from listeners and pop-culture topics relevant to events from 2016.<p>One ad in New York City says: "Dear person in the Theater District who listened to the Hamilton …

New York City

15 Grammar Tips to Make You Smarter, From the World's Coolest Word Nerd | Inc.com

Does this sentence need another comma?<p>What's the difference between emoticons and emoji?<p>How do I make product names (like the iPhone 7 or 6s) plural?<p>That's a sample of questions that Mignon Fogarty, a.k.a. Grammar Girl, answers on a weekly basis.<p>Fogarty is the founder and managing director of Quick …

Linguistics