Regena Kowitz

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The Truth About PR -- It's Meant to Be Promotional

As someone who leverages both PR and content marketing, I will never deny the value of these strategies. But relying on PR to promote yourself without a content marketing plan won't help you influence behavior in the long run.<p>Some people (I won't name names) get a little too preoccupied with the …

Public Relations

24 Posts to help integrate Google Analytics into your PR measurement strategies

Recently, Media Bullseye posted an article about using Google Analytics to enhance and assist measurement of PR efforts. Based on the engagement with …

Analytics

Walkthrough: Creating and Modifying a CSS File

This walkthrough introduces the features in Visual Studio that help you work with cascading style sheets (CSS). It describes how to create a …

Web Development

9 Overlooked Ways to Make Visitors Love Your Website

Social Media Strategist at The Social Media Current<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In this day and age, it’s pretty clear that a website is one of the most, if not the most, important parts of your digital presence. A lot of times, it can be the first and only …

Web Design

The 6 Big Rules of Landing Page Design (Straight from Highly Successful Web Designers)

There’s an old-school marketing mantra that goes like this: “If it’s ugly as hell, it will probably sell.”That might have been true back in the days …

Web Design

Why wireframes are essential for web design

Wireframes are awesome. They take your big idea for a website and they help you get it all right, before you do any coding.<p>Wireframes are essentially …

35+ HTML & CSS Resources for Beginners

by Bradley Nice, Content Manager at ClickHelp.co<p>In case you are not familiar with HTML and CSS, here’s a quick intro.<p><b>HTML</b> is a markup language used …

The Perfect Schedule For Ultimate Productivity

Imagine if there was a way to structure your day so that you could be 10x more productive.<p>Imagine if the things you needed to do to achieve that …

Time Management

How to Save Your Company From A Communications Crisis

Seven years ago, <b>Krista Berlincourt</b> stepped out of the office, walked to her car, sat down and hoped for divine inspiration. She had just gotten off …

Poached Salmon Recipe

Whether you are entertaining a crowd or making a simple meal for one, there’s nothing more easy, healthy, and delicious than poached salmon. This is …

Seafood

15 video marketing trends for 2015 | Articles | Main

As 2014 comes to a close, it’s time to look forward to what promises to be an exciting year in the digital age of marketing.<p>A new infographic from …