Reese Bright

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How do nonprofit PR pros communicate with donors?

For nonprofits, there is perhaps no more critical communication than messages sent to donors. They (and their money) are the lifeblood of any …

10 terrific Instagram tools for marketers

<b></b><i>This article was originally published on PR Daily in June 2016.</i> <br>Do you use Instagram for social media marketing?Are you running low on tools to use …

Public Relations

KPIs for measuring Brand Marketing

Think beyond views when measuring the impact of your brand videosSometimes 'Brand Awareness' gets a bad press as an indicator of marketing …

Marketing

14 books that will change the way you think about money

A lot of what holds people back from financial success are their thoughts and beliefs about money — not their job title or salary.<p>It turns out, you're probably already making enough money to become rich, as David Bach preaches in "The Automatic Millionaire"; and you <i>can</i> splurge on a $4 mocha and …

Personal Finance

The Business Case for Snapchat from a Guy Not Selling a Snapchat Marketing Course

“Focus on the scarce resource: attention. If you try to invent a way to take cheap attention and turn it into cash, you will fail. The attention you …

Marketing

3 ways to boost Instagram engagement

<i>This article was originally published on PR Daily in March 2016.</i> <br>Instagram is about to become much harder for brand managers to use effectively.<p>The …

Facebook’s acquisition of video-selfie startup Masquerade is all about live video

Facebook has acquired Masquerade, a selfie app that lets you do face-swaps and record silly video animations of yourself and share them across social media.<p>Available for Android and iOS, Masquerade is the latest selfie filter app to be snapped up by a bigger social network — back in September …

Twitter will no longer crop photos on your Timeline

Twitter is making a small but noticeable change to the way your feed looks: images will no longer be cropped.<p>Previously, Twitter presented images in a 2:1 landscape aspect ratio to help minimize the amount of space images would take on your feed, but now they show up in their full glory. It’s …

Air New Zealand Announces 24 Percent Annual Profit Increase

New Zealand’s national airline on Wednesday posted a 24 percent jump in annual profit after benefiting from lower fuel costs and continuing its …

Air New Zealand

A Three Step Guide to Winning at Instagram

​Instagram is the currently the fastest growing major social media network on the web. All around the world, users disillusioned with the ads of …

Marketing

5 Tips to Create an Irresistible Call to Action

When people land on your website, you want them to do something.<p>Sign up for your mailing list, share your content or purchase a product – something …

Marketing

Three Of The Year's Best Integrated Marketing Programs

On April 15th, the Brand Activation Association announced the winners of their annual Reggie Awards that date back to 1983, for the best-integrated marketing programs of the year. Reggie stands for cash register, consistent with the goals and judging criteria of effectively generating sales and …

Marketing

Top 20 Most Useful Mobile Business Apps For 2015

Looking for the best apps to serve your needs as a marketer? Columnist Aaron Strout rounds up his top picks for personal productivity, travel and …

8 Top Instagram Accounts Marketers Need To Keep Their Eye On

Instagram ticks all the boxes for an app that managed to pick the top trends on the web. Social, mobile and visual.<p>When it started it didn’t even …

Marketing

Best Branding Books in 2015 for Small Business Owners

<b>Publisher Channel Content by DIY Marketers</b><p><b>The 10 most often ignored triggers that tell you that it’s time to update your branding:</b><p>You haven’t updated …

Small Business

Salesforce CEO combs through 16,000 workers’ salaries to make sure women are paid fairly

Salesforce.com CEO Marc Benioff is tackling yet another social issue: the gender pay gap.<p>Benioff, who grabbed headlines recently for his opposition to the controversial "religious freedom" law in Indiana, says he's methodically combing through the pay of all 16,000 employees of his cloud-based …

Gender

How to Use BuzzSumo to Create Heavyweight Content Marketing Campaigns

<b>UPDATE: David Somerville is running a joint webinar with Buzzsumo at 9.30am (BST) on Wednesday 29 July called 'How To Create Heavyweight Content</b> …

5 Brands Shakin up Visual Content Strategy with Hyperlapse

<b>Do you have a visual content strategy?</b><p><b>Smart brands are thinking outside the square to include new types of visual content for driving traffic to</b> …

Marketing

30 Terms Everyone Hiring An SEO Consultant Should Know

As you sit down with your new SEO consultant it starts out well, but soon he says “We’ll need to implement a good 301 redirect plan so that you don’t lose organic rankings and traffic.” Then he says something about title tags, which you’ve heard of although you’re not quite sure exactly what they …

Engines

Why People Unfollow Your Brand on Social Media [New Data]

Public Relations

16 Ways to Use Social Media to Promote Your Event

Shares 11K<p>Does your business conduct events?<p>Are you wondering how to use social media to promote those events?<p>Social media is a powerful tool to gain …

Marketing

7 Predictions on Mobile Marketing Trends in 2015 You Need To Know

The notion that the current year is ‘the year of mobile’ is becoming very real.<p>Predictions on how we will interact with our mobile devices and how …

Google Glass

50 Best Branding, Stationery PSD Mockups for Designers

Beautifully designed free branding identity and stationery <b>Mockup PSD Templates</b>. Designing corporate branding or visual identity can be most valuable …

Graphic Design

6 Productivity Tools for Entrepreneurs on the Go | Inc.com

When you run a business, you are always on the go. Whether it is going to a meeting with a potential investor, hiring a new employee, or simply running out for some necessary coffee to continue your day, you barely ever have time to sit down and devote yourself to anything but work. It seems like …

Entrepreneurship

JCPenney’s 4 Cent Video Ads on Twitter Could Threaten YouTube’s Longtime Dominance

JCPenney says Twitter was behind its most successful social program—not Facebook or YouTube—and credited the platform's new video creation and …

Advertising