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7 Content Marketing Trends That Matter in 2017

Content marketing will be harder than ever in 2017. More content. More competition. More channels. More pressure. Jay Baer and his Convince & Convert Consulting team present the 7 content marketing trends you need to know (and implement) in 2017.

Small Business

The 7 Content Marketing Trends That Matter in 2017

<b>Listen to this blog post as a podcast:</b>Being great at content marketing was harder to do in 2016 than ever before. That’s because there’s more content …

Marketing
Marketing

3 Extremely Bold Predictions for Social Media in 2017

2016 was one of the most interesting, transformative years on record in social media.<p>We saw the introduction of live video on Facebook, fake news …

9 Free Instagram Analytics Tools To Try in 2018

Although Instagram is a leading social platform, many marketers are still struggling to get clear data for their accounts.<p>Luckily, the internet is …

Checklist: How to Choose Influencers For Your Brand

There are many influencers in the online sea. Deciding which influencer is the perfect match for your brand can be pretty simple – with the right …

Urban world: Meeting the demographic challenge in cities

The days of easy growth in the world’s cities are over, and how they respond to demographic shifts will influence their prosperity.<p><b>Cities have</b> …

5 Little Things To Build Relationships With Influencers

An influencer campaign takes time. First, you contact the influencers and help them with the creative. After all the hard work is done, it’s ready to …

What Facebook Does with Your Email List When You Create a Custom Audience

Have you ever tried creating a Custom Audience on Facebook? Have you wondered what happens with the email addresses you upload to Facebook in the …

The Life Of An Instagrammer [Infographic]

We're onto part three of this data series - first we spoke about Influencers' rates, challenges and trends, followed by the life of a YouTuber. Next …

Trends

5 Things You Didn't Know Were Possible with Facebook Ads

Facebook offers by far the most advanced social advertising platform in existence. As a result, there are a lot of strange or obscure features even …

7 Video Marketing Trends for 2017 (and What They Mean for You)

Social media is always in flux, and one of the biggest shifts right now is video.<p>The development of improved mobile technology has enabled widespread …

Returns: Meeting customer expectations and inventory challenges

In a competitive omnichannel environment, retailers are racing to keep up with customer expectations. Returns are greater for online retailers, …

5 Ways to Persuade Via Social Media

Do you want to build trust and influence on social media? Wondering how to tap into social proof? Social proof lets you leverage consumer behavior …

Consumer Behavior

6 Visual Tools to Improve Your Social Media Content

Want to improve your social media images? Looking for easy-to-use tools for creating high-quality visual content? Visual content is an absolute must …

Infographics
Infographics

7 Social Media Customer Service Rules You Should Stick to

Social media has evolved to become much more than just a platform for people to chat with their friends. According to research from JD Power, 67% of …

Customer Experience

The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

<b>Imagine being able to predict the next big thing on social media,</b> knowing what social media will look like in 2017 and beyond and how will brands use …

The Top 5 Mistakes People Make with Social Media Marketing

October 27, 2016 The Top 5 Mistakes People Make with Social Media Marketing<p>So you’re a business owner who has been hearing for years about how you …

How retailers can improve price perception--profitably

New methodologies, powered by big data and advanced analytics, can help retailers attract value-conscious consumers without sacrificing margins.<p><b>As</b> …

Why Search will be a Focus for Facebook in 2017 (and How it Will Impact Marketers)

In my recent predictions for 2017 post, I noted that search would be a big focus for Facebook in the next 12 months. I've been asked about this quite …

6 Tactics to Instantly Boost Social Media Reach For Your Brand or Business

When your social media reach slows down or grows stagnant, it's time to employ new tactics or switch things up a bit. In this post I'll outline 6 …

How to Use the New Facebook Pixel

Facebook recently switched from multiple conversion pixels to just one to rule them all.<p>The Facebook Pixel has three main uses:<p>Track conversions and …

How to Sell on Instagram

Is your business on Instagram? Do you want to use Instagram as a revenue stream? To find out how to use Instagram for sales, I interview Jasmine …

Social Media Marketing

4 Keyword Selection Tips to Improve Your SEO Efforts

One of the first things we do when we're launching an online campaign is to search for keywords, but many content and digital marketers don't give …

SEO

Preparing Your Twitter Profile for the Holiday Season [Infographic]

As we head into the holiday season, it's time to get your social profiles in check and ensure you're capitalizing on that increased buyer intent and …

5 Ways to Get Consumers’ Attention

At L2’s Consumer Behavior clinic last week, NYU Stern professor Adam Alter offered a few insights into what makes an experience irresistible. Here’s …

Consumer Behavior

How to Create an Instagram Style for Your Business

Want your Instagram feed to reflect your brand? Looking for ways to create an Instagram presence people recognize? Attracting your target audience on …

Marketing