Rebeccacharur

184 Flips | 16 Magazines | 4 Likes | 1 Follower | @Rebeccacharur | Keep up with Rebeccacharur on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Rebeccacharur”

What Generation Z’s Migration Away From Social Means for Marketers

For Generation Z, swiping, tapping and scrolling are about as second nature as breathing. For those born after 1997, life without the internet is a …

How marketers are adapting to Facebook’s changes

Discerning how technology companies are going to change their offerings is usually difficult.<p>Most of the time, firms will make vague statements (like …

Social Media

‘Emoji,’ ‘turducken,’ ‘HIPAA’ and more: AP style rules to remember

The newest version of the AP Stylebook is here, and savvy communicators should read up now to hone their copy.<p>The 2018 edition, which became …

Public Relations

Infographic: 5 steps for defining your perfect audience

What does your ideal audience member look like?Any level of communication requires an audience, someone on the receiving end. Savvy PR pros know that …

Public Relations

Forget Publicity-Driven Campaigns. Here Are the 3 Key Components of Modern PR

Here's why modern brands are shifting away from one-way publicity-driven public relations campaigns toward a more dynamic mass communication PR model.<p>Public relations is a term that's widely used but often loosely defined. That's because the definition has evolved and been stretched over time. In …

Infographic: How to recover from a public speaking memory lapse

Drawing a blank in front of a crowd is the stuff of nightmares.<p>It happens to even the best public speakers. Fortunately, there are ways to recover, …

Public Speaking

Study: Social media ads increasingly less popular among viewers

Americans have a dimming view of online advertising.<p>That’s the gist of a new report from Sprout Social, a social media monitoring and management …

How communicators can use Facebook’s custom audience tool

Facebook recently removed third-party ad targeting segments, which were built into the Advanced Audience page.<p>Called Partner Categories, these …

4 tips for courting the expanding Latino market

Marketing with nuance to any key demographic can be challenging.Beyond the general advice that most companies take for granted when serving U.S. …

B2B PR Trends: How to Give Journalists What They Really Want

Journalism has been battered by major changes over the past few years. If you find yourself struggling to keep up with these changes, you’re not …

Infographic: Influencers Are Bigger Than Ever, and They’re Just Getting Started

It’s no secret influencers are a hot commodity for brands, and according to new research, influencer marketing is not a trend that’s likely to die …

If You Want To Humanize Your Brand On Social Media, Try These 10 Tactics

The reason channels like Facebook, Twitter, Instagram and YouTube are so successful is because they encourage two-way conversations with customers. If you want those conversations to be successful and ultimately lead to conversions, you have to remember that people want to talk to other people, not …

Social Media

How to Use Google Analytics for Social Media: A Beginner’s Guide

Did you know that social media spend will increase by 71% in the next five years? And did you know that 42.3% of marketers believe that social media …

Lisbon Is Thriving. But at What Price for Those Who Live There?

LISBON — Not long ago, Portugal’s capital, Lisbon, was a backwater of Europe. Its historical center was dotted with decrepit and semi-abandoned buildings. Some downtown squares were the domain of prostitutes and drug dealers. The city served as a display case for the devastation of Europe’s debt …

World News

The Whisky Chronicles

We were driving on what is locally known as the Golden Mile, a stretch on the wind-pummeled, rugged island of Islay off Scotland’s southwest coast that includes three time-honored, world-renowned distilleries that most Scotch whisky drinkers would recognize by name — Ardbeg, Lagavulin and Laphroaig.<p>…

RANKED: The 18 cheapest beach holiday destinations in Europe

If you're looking for a cheap beach holiday this summer, you should head to Bulgaria and Turkey, according to the 12th annual Post Office Travel Money Holiday Costs Barometer.<p>The ranking looked at the price of nine typical holiday items - a cup of coffee, a bottle of local beer, a Coca-Cola, a …

Coca-Cola

5 Epic Road Trips Across America

No mode of travel is more American than the road trip. It’s basically a national rite of passage. Dating back to Model T days, folks have been …

National Parks

5 of the Best Apps for Foodies and Hungry Travelers

Here at <i>TPG,</i> we’re all self-proclaimed foodies and, of course, avid travelers. After all, cuisine is a huge part of travel and an active (and …

Apps

7 of the Best Airport Lounge Perks Around the World

Airport lounge experiences can range from dull, crowded spaces proffering bowls of stale nuts to designer digs offering top-shelf booze and spa …

Los Angeles

36,000 Urgent Bonus Points & Free Registration In New Marriott & Starwood Promos

These promotions start next week so if you may possibly do a Marriott or Starwood stay, you should sign up for these two promotions, if you have any …

8 PR superstitions to avoid

Friday the 13th can elicit fear and excitement in even the least superstitious.<p>Far from worrying about knife-wielding serial killers or curses that …

Micro-influencers are Changing Marketing for the Better

<b>Micro-influencers can improve the impact of your brand’s influencer marketing strategy. Many conventional influencers are willing to promote any</b> …

A journalist dissects a lousy pitch and a good one

The primary reason that journalists ignore PR pitches today is the same reason they ignored them 25 years ago: The pitch is generic.<p>Worse, many PR …

12 Things to Do in Budapest That Will Inspire a Trip to Hungary

A magical city with historic architecture, ornate landmarks, and a serious food and drink scene, Budapest deserves a spot on your bucket list. Buda …

European Travel

Travel trends and advertising insights for marketers

Key travel trends advertisers should know for 2018<p>Research<br>• Travel<br>• White paper<p>More than 70%<p>1of travelers select their destination online, giving digital …

San Diego Is Turning to Tijuana to Get More Chinese Tourists

In this competitive environment where most destinations are vying for Chinese tourists, destination marketing organizations need to be more creative …

Here are 2018’s hottest travel trends

Megyn Kelly<p>Club MK: Megyn Kelly TODAY audience receives Supersmile teeth whitening products<p>00:42<p>Peek behind the scenes at this week's Megyn Kelly TODAY: July 27, 2018<p>03:33<p>Son and activist has inspiring message for moms of kids with autism<p>03:24<p>‘It’s been a very dark place’: How a mom’s powerful …

10 Trips Every Woman Should Take Before She Dies

Travel is proven mood booster, a beneficial experience for your career, and one of the most effective ways to increase your self esteem. If you need …

These 3 Zodiac Signs Make The Best Travel Buddies, So Find One Now

Traveling with the wrong person can turn a great trip into a total nightmare. I mean, you spend ages daydreaming of warm beaches, ancient ruins, and …