Rebecca Wilson

40 Flips | 4 Magazines | 2 Followers | @RebeccaWils2njm | Keep up with Rebecca Wilson on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Rebecca Wilson”

Landing Page Videos: A User’s Guide | Vyond

When people think of landing pages, they typically think of long-form sales copy and a suspicious signup form. If you need landing pages, but don’t …

How to Use Facebook's Call-to-Action Button to Bring In the Benjamins

Yes, yes, yes -- everyone and their mom is complaining about the non-stop changes to Facebook!<p>But smart marketers know complaints get you …

7 Questions about Landing Pages

You hear the words landing page getting tossed around a lot, but as a small business owner it is difficult to keep up with all the latest marketing …

How Not to Commit This Awful Landing Page Error

Landing pages are a fixture of paid search. It’s virtually impossible to go a day without seeing a paid ad.But have you clicked on any of these …

26 Beautiful Landing Page Designs With A/B Testing Tips

<b>It’s landing page examples time again, and this time I’m going to focus on critiquing the pages from an A/B testing perspective.</b><p>Each example will …

UX Design

9 Writing Tricks For Building A Killer Landing Page

Ever ended up on a <b>landing page</b> and had no idea what the page is about? The page failed to state a clear message and instead just made you feel …

How to setup a landing page for testing a business or product idea.

So you have a hypothesis about a solution to a problem or idea. Maybe you've spoken with possible customers or even started building a product. …

Product Management

Understanding 5 Types of Landing Pages and their Use for Business

Obviously, for any savvy inbound marketer, what matters the most after doing all the hard work to get visitors on website is to convert them into …

29 Landing Page Reviews That Show Why Clarity is the Key to Conversion

What do Game of Thrones and the vast majority of landing pages have in common?Without seeing a “Previously on Game of Thrones” recap (complete with …

Crafting a Value Proposition

<b>Q: I struggle with the value proposition for our product. Either I am too abstract “we offer a positive return on time invested” or too vague “help</b> …

Value Proposition Design Workshops – And How To Build Digital Strategy Roadmaps With Them

Part 2 of 2This is the second post in a series about Value Proposition Design. The series covers what it is, what its benefits are, how it fits into …

Write a great value proposition in your email campaign

Imagine you’ve just released an amazing new product that is going to make your customer’s lives significantly better.<p>You craft up the launch email, …

So what’s Your Value Proposition

Do you know why some of the ugliest websites on earth manage to convert a decent number of visitors despite all the odds? They may have got …

Before You Create Your Product, Create Your Value Proposition: A Formula For Success

Because that is how long it usually takes startup founders to create a great success in a company that they start. If you don’t think that you’d like …

8 Tips All Sales Teams Need To Know

Photo Credit: HubSpot<p>How many times have you heard this phrase? "Sales is a numbers game." As sales professionals, your job isn't to throw everything on the wall to see what sticks. That's like making cold calls to companies or individuals who you know nothing about. You don't want to do this just …

How Starting a Nonprofit is Like Starting a Restaurant

<i>#TBT Originally Posted August 4, 2008</i>Before starting a nonprofit I always like to give folks fair warning about what they are about to get into. A …

5 Ways Technology Can Help Your Nonprofit Do More Good

<b>The way people give is constantly changing.</b> People may care about your cause, but it doesn't mean they will donate. So what drives them?<p>According to "The Science Behind Why People Give Money to Charity," it takes multiple actions to drive someone to give. The first action, simply asking, is one we …

Emotions run high amid cancer charity scam

<b>(CNN) —</b> The Federal Trade Commission crackdown this week on four cancer charities affiliated with the Cancer Fund of America has upset many people.<p>"It's like a relationship. When you build a relationship with someone and find out they are lying to you the whole time, it's heartbreaking," said Mark …

Cancer charity scam a reminder to donate cautiously

Americans are generous, donating a fortune annually to charitable causes.<p>There always are people who will take advantage of that generosity, and the …

Lehigh Valley

Khalil Munroe scores with Kicks for Kids

Many young minds wander aimlessly, not knowing, let alone fulfilling, their purpose in the game of life. But for Khalil Munroe, he served up a solid …

Jamaica

This Entrepreneur Is Proving That a Zero-Interest Loan Platform Can Work

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>This story appears in the June 2015 issue of <i>Entrepreneur</i>. Subscribe »<p>Rachel Maxwell’s path to financing entrepreneurs wasn’t an obvious one. Before receiving her MBA in 2012, she worked in international climate policy while …

Washington State

Discover 5 of the Latest Trends Affecting Your Fundraising

Leading up to the 2015 Association of Fundraising Professionals International Fundraising Conference, a number of my readers contacted me to request …

Amnesty trials virtual reality headsets for street fundraisers

Amnesty International UK has given street fundraisers virtual reality headsets so they can show the public the impact barrel bombing has had in Syria.<p>…

Virtual Reality

Social Listening is Key to Donor Retention

Social listening gives organizations unprecedented insight into their donors’ lives and an opportunity for richer engagement through personalization. …

How Compassionate Branding Can Work for Your Nonprofit

<b>Kayla Matthews</b> is a guest contributor for Nonprofit Hub. She is a writer and blogger with a passion for self-improvement and helping others. Follow …

Nonprofits

Non-Profit Social Media: Raise Awareness and Demand by @dojiggy

<i>By Kari Kiel</i><p>Social media is widely adopted and used by all types of people, brands, and businesses around the globe.<p>Pew Research reports 79 percent …

Grants Roundup: Robert Wood Johnson Foundation Commits $25 Million to Expand Health Research

Notable new grants and deadlines compiled by The Chronicle:<p><b>Robert Wood Johnson Foundation</b><p>The foundation announced a $25-million commitment over three …

Philanthropy