Rebecca Kowalik

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Research Shows Millennials Don't Respond To Ads

The nature of media and advertisement is constantly changing. With every new generation, old rules have to be reconsidered or thrown out when ineffective. The same old advertising techniques will not always work on the new generation.<p>In particular, the millennials are proving to be a challenging …

Why Social Media Companies Want To Control The Internet Of Things

Unless you’ve been living under a rock, you’ve probably noticed the Internet of Things (IoT) is hot. Everyone from chip makers to software companies to retailers are getting in on the act, all trying to figure out how to capitalize on what many pundits believe is the next big disruptive wave in …

45 Color Tools And Resources For Choosing The Best Color Palette For Your Designs

ADVERTISEMENT<p>Every designer knows how important and crucial color palette is in the success of any design. Knowing how to use color palette …

25 Perfect Professional Typefaces for Advertising

For a lot of beginners, the job of choosing fonts is a bit baffling. There are unlimited choices—from the typical ones to the elaborate styles—with …

European soccer clubs begin lining up U.S. visits. Should you line up for tickets?

Over the next few weeks, European clubs along with their giddy hosts and dollar-hungry promoters will announce plans to play friendlies in the United States and Canada this summer. The first splash came Wednesday morning when Toronto FC unveiled a May 27 match against Manchester City at BMO …

The Most Comprehensive List of Free Online Marketing Tools - Flora Pang | Growth Marketing Expert

Marketing

A Guide to Dealing With Negative Reviews on Social Media

Last week, popular ice creamery Gelato Messina won praise on social media for its response to an angry online reviewer who called one of its …

The Mini Content Marketing Guide

Ever since I started LeadJoint, the online service for SEO consultants to identify new leads for their business by tracking down websites that have …

Marketing

Whitecaps score early but fall to D.C. United

Chris Rolfe scored in the 64th minute to give D.C. United a 2-1 victory over the 10-man Vancouver Whitecaps in MLS play Saturday night.<p>Rolfe made a …

Study Finds Mobile Marketing Is More Important than Ever to Reach a Teen Audience

For brands trying to reach a teen audience, mobile marketing is more important than ever. A new Pew Research Center report shows teens are …

Social Media

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Only a Madrid miracle can stop Barcelona winning La Liga now

COMMENT: The 2-0 win for Luis Enrique's side in the Catalan derby at Espanyol leaves Real needing a flawless finish despite difficult games remaining …