Tony Lau

11 Flips | 4 Magazines | 13 Likes | 6 Following | @Reality819 | Keep up with Tony Lau on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Tony Lau”

6 Restorative Recipes to Cure Tomorrow's Hangover

As sure as the sun rises, many of us will feel the wrath of grapes tomorrow. Thankfully, that's nothing a little ibuprofen and a great meal can't …

Has the separation between consumers versus shoppers gone too far? | Marketing Magazine

When we have discussions with clients about the need to develop a better understanding of consumers, the discussion often turns to what happens in …

2013 Content Marketing Trends [INFOGRAPHIC]

Content marketing went viral in 2013. While the concept of a brand creating content to help customers is certainly nothing new, 2013 was the first year that we saw content marketing hit the mainstream.<p>New research from LinkedIn’s B2B Technology Marketing Community reveals 815 B2B marketers’ …

The Future of Content Marketing According to Lee Odden at #CMWorld 2013

“Content is storytelling – storytelling that creates experiences. Customers and communities are insatiable, so you have to feed them content.”<p>At …

5 Secrets to Bigger, Better Marketing Results with Less Content - Andrew Davis

<b>Information Overload:</b><p>17 new web page are published every second.<p>2 million blog posts are published everyday.<p>As marketers and content producers, we …

Infographic: 5 skills every workplace leader needs

Q: Would you rather have a salary increase or a better boss?<p>Apparently most professionals would take the better boss. And it’s little wonder – …

Thinking like a customer: the value of customer journey mapping

Customer journey mapping and experience design are among the most powerful tools marketers can use for innovating and meeting customer expectations – …

eCommerce

Developing a customer experience strategy | Marketing Magazine

Customer’s today are dealing with a complex array of digital channels and messages. Social media, websites, mobile apps, email and in-store digital …

If you're going to be a comedian you have to be funny (or, social media vs social business) | Marketing Magazine

Nearly a year ago I wrote about a client asking if we could use another term other than social media. She wanted to convince her CEO of the need to …

Infographic: Australian SMEs catching on to mobile web imperative

More Australian small to medium businesses (SMEs) are responding to Australia’s adoption of smartphones and tablets, according to the annual Sensis …

Mobile